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Pre-order now for £100
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver BodyPre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver Body
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver Body
Flagship Technology - The X-T50 brings almost all the advanced features of the X-T5 to the previous X-T30’s compact form factor.  40.2MP X-Trans CMOS 5HR BSI Sensor - high-resolution imaging plus X Processor 5 for lightening-fast processing speeds.  20fps continuous shooting - using the electronic shutter plus 1/180,000 shutter speeds to freeze fast-moving subjects.  Updated Autofocus algorithm - improved subject detection, 425 AF points, Focus Mode selector, dedicated lever and Face/Eye autofocusing.  Incredible video - 6K 30P 4:2:2 10-bit internal recording, 12-bit ProRes/Black Magic RAW and Camera to Cloud Frame IO for streamlined workflow.  7 stops in-body image stabilisation, 20 Film Simulation modes with a dedicated dial, 2.3m-dot OLED viewfinder, 3 inch 1.6m-dot 2-way tilting touch screen.  New listing this week

Available to pre-order now. First stock expected June 17th

£100.00
Pre-order now for £100
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver with XF 16-50mm lensPre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver with XF 16-50mm lens
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Charcoal Silver with XF 16-50mm lens
Flagship Technology - The X-T50 brings almost all the advanced features of the X-T5 to the previous X-T30’s compact form factor.  40.2MP X-Trans CMOS 5HR BSI Sensor - high-resolution imaging plus X Processor 5 for lightening-fast processing speeds.  20fps continuous shooting - using the electronic shutter plus 1/180,000 shutter speeds to freeze fast-moving subjects.  Updated Autofocus algorithm - improved subject detection, 425 AF points, Focus Mode selector, dedicated lever and Face/Eye autofocusing.  Incredible video - 6K 30P 4:2:2 10-bit internal recording, 12-bit ProRes/Black Magic RAW and Camera to Cloud Frame IO for streamlined workflow.  7 stops in-body image stabilisation, 20 Film Simulation modes with a dedicated dial, 2.3m-dot OLED viewfinder, 3 inch 1.6m-dot 2-way tilting touch screen.  New listing this week

Available to pre-order now. First stock expected June 17th

£100.00

Pre-order now for £100
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver BodyPre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver Body
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver Body
Flagship Technology - The X-T50 brings almost all the advanced features of the X-T5 to the previous X-T30’s compact form factor.  40.2MP X-Trans CMOS 5HR BSI Sensor - high-resolution imaging plus X Processor 5 for lightening-fast processing speeds.  20fps continuous shooting - using the electronic shutter plus 1/180,000 shutter speeds to freeze fast-moving subjects.  Updated Autofocus algorithm - improved subject detection, 425 AF points, Focus Mode selector, dedicated lever and Face/Eye autofocusing.  Incredible video - 6K 30P 4:2:2 10-bit internal recording, 12-bit ProRes/Black Magic RAW and Camera to Cloud Frame IO for streamlined workflow.  7 stops in-body image stabilisation, 20 Film Simulation modes with a dedicated dial, 2.3m-dot OLED viewfinder, 3 inch 1.6m-dot 2-way tilting touch screen.  New listing this week

Available to pre-order now. First stock expected June 17th

£100.00
Pre-order now for £100
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XC 15-45 lensPre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XC 15-45 lens
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XC 15-45 lens
Flagship Technology - The X-T50 brings almost all the advanced features of the X-T5 to the previous X-T30’s compact form factor.  40.2MP X-Trans CMOS 5HR BSI Sensor - high-resolution imaging plus X Processor 5 for lightening-fast processing speeds.  20fps continuous shooting - using the electronic shutter plus 1/180,000 shutter speeds to freeze fast-moving subjects.  Updated Autofocus algorithm - improved subject detection, 425 AF points, Focus Mode selector, dedicated lever and Face/Eye autofocusing.  Incredible video - 6K 30P 4:2:2 10-bit internal recording, 12-bit ProRes/Black Magic RAW and Camera to Cloud Frame IO for streamlined workflow.  7 stops in-body image stabilisation, 20 Film Simulation modes with a dedicated dial, 2.3m-dot OLED viewfinder, 3 inch 1.6m-dot 2-way tilting touch screen.  New listing this week

Available to pre-order now. First stock expected June 17th

£100.00

Pre-order now for £100
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XF 16-50 lensPre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XF 16-50 lens
Pre-order Deposit for Fujifilm X-T50 Mirrorless Camera, Silver with XF 16-50 lens
Flagship Technology - The X-T50 brings almost all the advanced features of the X-T5 to the previous X-T30’s compact form factor.  40.2MP X-Trans CMOS 5HR BSI Sensor - high-resolution imaging plus X Processor 5 for lightening-fast processing speeds.  20fps continuous shooting - using the electronic shutter plus 1/180,000 shutter speeds to freeze fast-moving subjects.  Updated Autofocus algorithm - improved subject detection, 425 AF points, Focus Mode selector, dedicated lever and Face/Eye autofocusing.  Incredible video - 6K 30P 4:2:2 10-bit internal recording, 12-bit ProRes/Black Magic RAW and Camera to Cloud Frame IO for streamlined workflow.  7 stops in-body image stabilisation, 20 Film Simulation modes with a dedicated dial, 2.3m-dot OLED viewfinder, 3 inch 1.6m-dot 2-way tilting touch screen.  New listing this week

Available to pre-order now. First stock expected June 17th

£100.00
£100 Discount
Fujifilm X-H2 Mirrorless camera with XF 16-80mm lens, BlackFujifilm X-H2 Mirrorless camera with XF 16-80mm lens, Black
Sale
Fujifilm X-H2 Mirrorless camera with XF 16-80mm lens, Black
40MP X-Trans 5 HR BSI Sensor with X-Processor 5.  8K/30p, 4K/60p, HD/240p Apple ProRes internally in 10-bit at 4:2:2, 13+ stops of dynamic range.  160MP Pixel Shift Multi-Shot.  Up to 7 stops of IBIS, 15fps MS, ISO 125, Max ES of 1/180,000.  Total wireless control with VFT-XH File Transmitter (FTP transfer, Remote Rec function, USB smartphone tethering).  Browse our selection of Fujifilm X-mount lenses hereUpgrading? Check our offer for your old gear

in stock Limited Stock

£2,299.00 £2,199.00

12 months 0% Finance
Fujifilm X-H2S Black Mirrorless Camera bodyFujifilm X-H2S Black Mirrorless Camera body
Fujifilm X-H2S Black Mirrorless Camera body
High Speed - Thanks to the stacked BSI sensor, The X-H2s can shoot RAW stills at a whopping 40 Frames per second in electronic shutter mode.  Flagship level performance - Shoot insane levels of detail thanks to the 8K 30p 4:2:2 10 bit internal recording, with no crop.  Slow it down - The X-H2s is capable of shooting 4K 120fps and 1080p at 240fps.  Impressive detail - Newly created Flog2 provides a greater dynamic range of 14 stops.  Rig it up - The full-sized HDMI allows for external recording of ProRes Raw and Blackmagic Raw.  Stabilsed - Up to 7 stops of In-body Image Stabilisation makes it easy for hand-held shooting in poor light.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£2,499.00
£250 Saving
Fujifilm X-T5 Mirrorless Camera Body, BlackFujifilm X-T5 Mirrorless Camera Body, Black
14% off
Percent Off
Fujifilm X-T5 Mirrorless Camera Body, Black
40 Megapixel X-Trans CMOS 5 HR BSI Imaging Sensor - 160MP Ultra Hi-res pixel-shift multi-shot.  15 Frames per second - Mechanical Shutter.  1/180,000 Max Shutter Speed - in Electronic Shutter.  Up to 7 stops of In-body Image Stabilisation - easy hand-holding in poor light.  3.69mp EVF - 0.8x magnification.  6K/30P 10-bit 4:2:2 Video - Externally Record Apple ProRes Raw or Blackmagic RAW | Up to 13+ stops of dynamic range with F-Log2.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear

in stock Low Stock - more due this week

£1,699.00 £1,449.00

£250 Saving
Fujifilm X-T5 Mirrorless Camera Body, SilverFujifilm X-T5 Mirrorless Camera Body, Silver
14% off
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Fujifilm X-T5 Mirrorless Camera Body, Silver
Class leading - All-new 40 Megapixel X-Trans APS-C CMOS Sensor with 160MP Ultra Hi-res pixel-shift multi-shot.  Blisteringly fast - Shoot up to 20 frames per second.  Freeze the action - The electronic Shutter can freeze the action with an insane 1/180,000th shutter speed.  Stabilised - Up to 7 stops of In-body Image Stabilisation makes it easy for hand-held shooting in poor light.  Beautifully rich - The high-quality OLED 3.69mp EVF offers an exquisite shooting experience.  Video powerhouse - Shoots up to 6K 10-bit 4:2:2, while achieving 13 stops of dynamic range with F-Log2.  Supplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear

in stock Good Stock

£1,699.00 £1,449.00
£250 Fujifilm Saving
Fujifilm X-T5 Mirrorless Camera with 18-55mm lens, BlackFujifilm X-T5 Mirrorless Camera with 18-55mm lens, Black
12% off
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Fujifilm X-T5 Mirrorless Camera with 18-55mm lens, Black
40 Megapixel X-Trans CMOS 5 HR BSI Imaging Sensor - 160MP Ultra Hi-res pixel-shift multi-shot.  15 Frames per second - Mechanical Shutter.  1/180,000 Max Shutter Speed - in Electronic Shutter.  Up to 7 stops of In-body Image Stabilisation - easy hand-holding in poor light.  3.69mp EVF - 0.8x magnification.  6K/30P 10-bit 4:2:2 Video - Externally Record Apple ProRes Raw or Blackmagic RAW | Up to 13+ stops of dynamic range with F-Log2.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gearEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£2,049.00 £1,799.00

£250 Fujifilm Saving
Fujifilm X-T5 Mirrorless Camera with 18-55mm lens, SilverFujifilm X-T5 Mirrorless Camera with 18-55mm lens, Silver
12% off
Percent Off
Fujifilm X-T5 Mirrorless Camera with 18-55mm lens, Silver
40 Megapixel X-Trans CMOS 5 HR BSI Imaging Sensor - 160MP Ultra Hi-res pixel-shift multi-shot.  15 Frames per second - Mechanical Shutter.  1/180,000 Max Shutter Speed - in Electronic Shutter.  Up to 7 stops of In-body Image Stabilisation - easy hand-holding in poor light.  3.69mp EVF - 0.8x magnification.  6K/30P 10-bit 4:2:2 Video - Externally Record Apple ProRes Raw or Blackmagic RAW | Up to 13+ stops of dynamic range with F-Log2.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gearEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£2,049.00 £1,799.00
£300 Fujifilm Saving
Fujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, BlackFujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, Black
13% off
Percent Off
Fujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, Black
40 Megapixel X-Trans CMOS 5 HR BSI Imaging Sensor - 160MP Ultra Hi-res pixel-shift multi-shot.  15 Frames per second - Mechanical Shutter.  1/180,000 Max Shutter Speed - in Electronic Shutter.  Up to 7 stops of In-body Image Stabilisation - easy hand-holding in poor light.  3.69mp EVF - 0.8x magnification.  6K/30P 10-bit 4:2:2 Video - Externally Record Apple ProRes Raw or Blackmagic RAW | Up to 13+ stops of dynamic range with F-Log2.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear

in stock In Stock

£2,149.00 £1,849.00

£300 Fujifilm Saving
Fujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, SilverFujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, Silver
13% off
Percent Off
Fujifilm X-T5 Mirrorless Camera with XF 16-80mm lens, Silver
40 Megapixel X-Trans CMOS 5 HR BSI Imaging Sensor - 160MP Ultra Hi-res pixel-shift multi-shot.  15 Frames per second - Mechanical Shutter.  1/180,000 Max Shutter Speed - in Electronic Shutter.  Up to 7 stops of In-body Image Stabilisation - easy hand-holding in poor light.  3.69mp EVF - 0.8x magnification.  6K/30P 10-bit 4:2:2 Video - Externally Record Apple ProRes Raw or Blackmagic RAW | Up to 13+ stops of dynamic range with F-Log2.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear

in stock Low Stock - more due this week

£2,149.00 £1,849.00
£50 Discount
Fujifilm X-S10 Mirrorless Camera, Black with XC15-45mm OIS PZ LensFujifilm X-S10 Mirrorless Camera, Black with XC15-45mm OIS PZ Lens
Sale
Fujifilm X-S10 Mirrorless Camera, Black with XC15-45mm OIS PZ Lens
Iconic Fujifilm Classic Film Simulation modes.  Auto / Scene Position mode automatically adjusts shooting settings.  Advanced In-Body Image Stabilisation with up to 6 stops of five-axis stabilisation including shutter vibration.  High-speed, continuous AutoFocus down to -7 EV.  Vari-angle LCD monitor.  Dedicated movie-recording button.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% FinanceEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£999.00 £949.00

£200 Discount
Fujifilm X-S10 Mirrorless Camera, Black with XF16-80mm F4 R OIS WR LensFujifilm X-S10 Mirrorless Camera, Black with XF16-80mm F4 R OIS WR Lens
14% off
Percent Off
Fujifilm X-S10 Mirrorless Camera, Black with XF16-80mm F4 R OIS WR Lens
Iconic Fujifilm Classic Film Simulation modes.  Auto / Scene Position mode automatically adjusts shooting settings.  Advanced In-Body Image Stabilisation with up to 6 stops of five-axis stabilisation.  Stabilisation incorporates a mechanical shock absorber to guard against any slight vibrations from the shutter unit.  High-speed, continuous and dependable AutoFocus down to -7 EV in as little as 0.02 seconds.  Vari-angle LCD monitor.  Dedicated movie-recording button on the top-plate.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gearEnd of line - available while stocks last

in stock While stocks last - Two Only

£1,399.00 £1,199.00
£50 Discount
Fujifilm X-S10 Mirrorless Camera, Black with XF18-55mm F2.8-4 R LensFujifilm X-S10 Mirrorless Camera, Black with XF18-55mm F2.8-4 R Lens
Sale
Fujifilm X-S10 Mirrorless Camera, Black with XF18-55mm F2.8-4 R Lens
Iconic Fujifilm Classic Film Simulation modes.  Auto / Scene Position mode automatically adjusts shooting settings.  Advanced In-Body Image Stabilisation with up to 6 stops of five-axis stabilisation.  Stabilisation incorporates a mechanical shock absorber to guard against any slight vibrations from the shutter unit.  High-speed, continuous and dependable AutoFocus down to -7 EV in as little as 0.02 seconds.  Vari-angle LCD monitor.  Dedicated movie-recording button on the top-plate.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gearEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£1,299.00 £1,249.00

12 months 0% Finance
Fujifilm X-T30 II Mirrorless camera body, BlackFujifilm X-T30 II Mirrorless camera body, Black
Fujifilm X-T30 II Mirrorless camera body, Black
26.1MP APS-C X-Trans BSI CMOS 4 Sensor.  4K/30P and full-HD/240P video.  High definition 1.62-million-dot LCD monitor.  425-Point Phase-Detection Autofocus.  Extended ISO 80-51200.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% Finance

in stock In Stock

£799.00
12 months 0% Finance
Fujifilm X-T30 II Mirrorless camera body, SilverFujifilm X-T30 II Mirrorless camera body, Silver
Fujifilm X-T30 II Mirrorless camera body, Silver
New improved Auto Focus - enhanced tracking and low light performance.  Blackout-free shooting at an incredible 30fps in electronic shutter mode - never miss a shot.  Comprehensive movie options - including 4K/30p 8 bit 4:2:0 internal and 4K/30P at 10 bit 4:2:2 to HDMI.  26.1MP X-Trans CMOS 4 sensor and X-Processor 4.  Lightweight and compact camera body at just 378g - comes with the very latest sensor and processor taken from the X-T4.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% Finance

No stock in the UK. Please allow 4-8 weeks for delivery

£799.00

12 months 0% Finance
Fujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, BlackFujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, Black
Fujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, Black
New improved Auto Focus - enhanced tracking and low light performance.  Blackout-free shooting at an incredible 30fps in electronic shutter mode - never miss a shot.  Comprehensive movie options - including 4K/30p 8 bit 4:2:0 internal and 4K/30P at 10 bit 4:2:2 to HDMI.  26.1MP X-Trans CMOS 4 sensor and X-Processor 4.  Lightweight and compact camera body at just 378g - comes with the very latest sensor and processor taken from the X-T4.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% Finance

No stock. Please allow 4-8 weeks for delivery

£899.00
12 months 0% Finance
Fujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, SilverFujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, Silver
Fujifilm X-T30 II Mirrorless camera with XC 15-45mm lens, Silver
New improved Auto Focus - enhanced tracking and low light performance.  Blackout-free shooting at an incredible 30fps in electronic shutter mode - never miss a shot.  Comprehensive movie options - including 4K/30p 8 bit 4:2:0 internal and 4K/30P at 10 bit 4:2:2 to HDMI.  26.1MP X-Trans CMOS 4 sensor and X-Processor 4.  Lightweight and compact camera body at just 378g - comes with the very latest sensor and processor taken from the X-T4.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% Finance

No stock on site - Awaiting delivery information from Fujifilm UK

£899.00

£100 Discount
Fujifilm X-T30 II Mirrorless camera with XF 18-55 lens, BlackFujifilm X-T30 II Mirrorless camera with XF 18-55 lens, Black
Sale
Fujifilm X-T30 II Mirrorless camera with XF 18-55 lens, Black
New improved Auto Focus - enhanced tracking and low light performance.  Blackout-free shooting at an incredible 30fps in electronic shutter mode - never miss a shot.  Comprehensive movie options - including 4K/30p 8 bit 4:2:0 internal and 4K/30P at 10 bit 4:2:2 to HDMI.  26.1MP X-Trans CMOS 4 sensor and X-Processor 4.  Lightweight and compact camera body at just 378g - comes with the very latest sensor and processor taken from the X-T4.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gearEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£1,199.00 £1,099.00
12 months 0% Finance
Fujifilm X-T30 II Mirrorless camera with XF 18-55 lens, SilverFujifilm X-T30 II Mirrorless camera with XF 18-55 lens, Silver
Fujifilm X-T30 II Mirrorless camera with XF 18-55 lens, Silver
New improved Auto Focus - enhanced tracking and low light performance.  Blackout-free shooting at an incredible 30fps in electronic shutter mode - never miss a shot.  Comprehensive movie options - including 4K/30p 8 bit 4:2:0 internal and 4K/30P at 10 bit 4:2:2 to HDMI.  26.1MP X-Trans CMOS 4 sensor and X-Processor 4.  Lightweight and compact camera body at just 378g - comes with the very latest sensor and processor taken from the X-T4.  Browse our selection of Fujifilm X-mount lenses hereSupplied with USB lead. Requires a USB charger to re-charge the batteryUpgrading? Check our offer for your old gear0% FinanceEnd of line - available while stocks last

unavailable No longer available. Please contact us for a possible alternative

£1,199.00

£150 Saving
Nikon Z 30 Mirrorless camera bodyNikon Z 30 Mirrorless camera body
21% off
Percent Off
Nikon Z 30 Mirrorless camera body
Next-level vlogs - record up to 125 minutes of uninterrupted video.  Thrilling image quality - large DX-format 20.9 MP CMOS sensor.  Crisp, clear sound - record audio via sensitive built-in stereo mic.  Vari-angle touchscreen monitor - makes shooting first-person vlogs a breeze.  Video AF mode - employs full-time autofocus.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear

in stock Limited Stock

£699.00 £549.00
£220 Saving
Nikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR and Z DX 50-250mm f/4.5-6.3 VR lensesNikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR and Z DX 50-250mm f/4.5-6.3 VR lenses
20% off
Percent Off
Nikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR and Z DX 50-250mm f/4.5-6.3 VR lenses
Next-level vlogs - record up to 125 minutes of uninterrupted video.  Thrilling image quality - large DX-format 20.9 MP CMOS sensor.  Crisp, clear sound - record audio via sensitive built-in stereo mic.  Vari-angle touchscreen monitor - makes shooting first-person vlogs a breeze.  Video AF mode - employs full-time autofocus.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear

No stock on site. Please allow two weeks for delivery

£1,069.00 £849.00

£170 Saving
Nikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR lensNikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR lens
20% off
Percent Off
Nikon Z 30 Mirrorless camera with Z DX 16-50mm f/3.5-6.3 VR lens
Next-level vlogs - record up to 125 minutes of uninterrupted video.  Thrilling image quality - large DX-format 20.9 MP CMOS sensor.  Crisp, clear sound - record audio via sensitive built-in stereo mic.  Vari-angle touchscreen monitor - makes shooting first-person vlogs a breeze.  Video AF mode - employs full-time autofocus.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear

in stock Limited Stock

£839.00 £669.00
£140 Saving
Nikon Z 30 with 12-28 DX PZ lensNikon Z 30 with 12-28 DX PZ lens
14% off
Percent Off
Nikon Z 30 with 12-28 DX PZ lens
Next-level vlogs - record up to 125 minutes of uninterrupted video.  Thrilling image quality - large DX-format 20.9 MP CMOS sensor.  Crisp, clear sound - record audio via sensitive built-in stereo mic.  Vari-angle touchscreen monitor - makes shooting first-person vlogs a breeze.  Video AF mode - employs full-time autofocus.  Eye and Animal-Detection AF - Available for stills and video.  Upgrading? Check our offer for your old gear

No stock on site. Please allow 20 days for delivery

£999.00 £859.00

£700 Saving
Nikon Z 8 Mirrorless Camera BodyNikon Z 8 Mirrorless Camera Body
17% off
Percent Off
Nikon Z 8 Mirrorless Camera Body
Perfect hybrid - Whether you shoot video or stills, this is everything you want in a full-frame mirrorless camera .  Professional quality - High resolution and fast speeds in a rugged body.  Video to stills - Video features such as N-RAW and 8K, with detailed 45mp stills.  Speed freak - Shoot 11mp at 120fps and 60fps at the full fat 45mp.  OLED viewfinder and tilting monitor - Beautiful OLED viewfinder with a smooth blackout-free experience and a 4-axis tilting monitor.  Deep-learning AF - Precise AF detection and tracking for people, dogs, cats, birds, cars, motorcycles, bicycles, trains, and planes.  Upgrading? Check our offer for your old gear

in stock Good Stock

£3,999.00 £3,299.00
£840 Saving
Nikon Z 8 Mirrorless Camera with 24-120mm F4 zoom lensNikon Z 8 Mirrorless Camera with 24-120mm F4 zoom lens
17% off
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Nikon Z 8 Mirrorless Camera with 24-120mm F4 zoom lens
Perfect hybrid - Whether you shoot video or stills, this is everything you want in a full-frame mirrorless camera .  Professional quality - High resolution and fast speeds in a rugged body.  Video to stills - Video features such as N-RAW and 8K, with detailed 45mp stills.  Speed freak - Shoot 11mp at 120fps and 60fps at the full fat 45mp.  OLED viewfinder and tilting monitor - Beautiful OLED viewfinder with a smooth blackout-free experience and a 4-axis tilting monitor.  Deep-learning AF - Precise AF detection and tracking for people, dogs, cats, birds, cars, motorcycles, bicycles, trains, and planes.  Upgrading? Check our offer for your old gear

in stock Low Stock - more due this week

£4,839.00 £3,999.00

£300 Discount
Nikon Z 9 Mirrorless CameraNikon Z 9 Mirrorless Camera
Sale
Nikon Z 9 Mirrorless Camera
The new Z9 mirrorless camera boasts a new, stacked 45.7mp full-frame CMOS sensor - designed by Nikon engineers, and an ultrafast EXPEED 7 processor.  Nikon’s most sophisticated Autofocus System and 3D tracking to date.  Class-leading video capabilities.  An exceptional electronic viewfinder display.  Speeds of up to 120 fps with full auto focus and exposure metering - and more.  Browse our selection of Nikon Z lenses here orour selection of classic F-mount lenses here which require the addition of theFTZII adaptorUpgrading? Check our offer for your old gear

in stock In Stock

£5,299.00 £4,999.00
Free Billingham bag
Nikon Z f BodyNikon Z f Body
Sale
Nikon Z f Body
Exceptional image quality - The 24MP full-frame sensor offers stunning images in any scenario.  Classic meets modern - Stunning looks inspired by the FM2 meets advanced tech of the Z system.  Improved AF algorithms - The 299 AF area points provide perfect tracking accuracy and flagship level performance.  Dedicated B+W mode - A flick of a switch will let you shoot in Flat Monochrome, Deep Tone Monochrome or a user customised profile.  Cinematic video - Film beautifully sharp 4K footage up to 60p or full-hd at 120p for slow-mo.  Robust build - Magnesium body and brass dials offer a premiuim user experience .  Upgrading? Check our offer for your old gear

No stock on site. Please allow two weeks for delivery

£2,299.00 £2,099.00

Free Billingham bag
Nikon Z f kit, 24-70 F4 S
Sale
Nikon Z f kit, 24-70 F4 S
Exceptional image quality - The 24MP full-frame sensor offers stunning images in any scenario.  Classic meets modern - Stunning looks inspired by the FM2 meets advanced tech of the Z system.  Improved AF algorithms - The 299 AF area points provide perfect tracking accuracy and flagship level performance.  Dedicated B+W mode - A flick of a switch will let you shoot in Flat Monochrome, Deep Tone Monochrome or a user customised profile.  Cinematic video - Film beautifully sharp 4K footage up to 60p or full-hd at 120p for slow-mo.  Robust build - Magnesium body and brass dials offer a premiuim user experience .  Upgrading? Check our offer for your old gear

No stock on site. Expected any day at Nikon UK. Please allow three to four weeks for delivery

£2,849.00 £2,749.00
£500 Saving
Nikon Z 6II Mirrorless Camera BodyNikon Z 6II Mirrorless Camera Body
23% off
Percent Off
Nikon Z 6II Mirrorless Camera Body
More power, greater detail - Twin EXPEED processors provide greater dynamic range and cleaner performance across the wide ISO range.  Wide and reliable AF - The Hybrid AF system deliversb a wide array of points with pin-sharp accuracy.  Dual card slots - Choose either a high speed SD or the ultra-fast Cfexpress type B.  Powerful video tool - The Z 6II lets you connect to a compatible ATOMOS external recorder to export video as ProRes RAW.  Shoot faster and longer - Capture images up to 14FPS for longer thanks to the updated buffer.  Tough and ready - The Z6II is super-strong and is built from lightweight magnesium alloy whilst being fully sealed against dust, dirt, and moisture.  Upgrading? Check our offer for your old gear

in stock In Stock

£2,099.00 £1,599.00

£650 Saving
Nikon Z 6II Mirrorless Camera with 24-70 f4 S LensNikon Z 6II Mirrorless Camera with 24-70 f4 S Lens
24% off
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Nikon Z 6II Mirrorless Camera with 24-70 f4 S Lens
More power, greater detail - Twin EXPEED processors provide greater dynamic range and cleaner performance across the wide ISO range.  Wide and reliable AF - The Hybrid AF system deliversb a wide array of points with pin-sharp accuracy.  Dual card slots - Choose either a high speed SD or the ultra-fast Cfexpress type B.  Powerful video tool - The Z 6II lets you connect to a compatible ATOMOS external recorder to export video as ProRes RAW.  Shoot faster and longer - Capture images up to 14FPS for longer thanks to the updated buffer.  Tough and ready - The Z6II is super-strong and is built from lightweight magnesium alloy whilst being fully sealed against dust, dirt, and moisture.  Upgrading? Check our offer for your old gear

in stock In Stock

£2,649.00 £1,999.00
£900 Saving
Nikon Z 7II Mirrorless Camera with 24-70 LensNikon Z 7II Mirrorless Camera with 24-70 Lens
24% off
Percent Off
Nikon Z 7II Mirrorless Camera with 24-70 Lens
More power, greater detail - Twin EXPEED processors provide greater dynamic range and cleaner performance across the wide ISO range.  Wide and reliable AF - The Hybrid AF system deliversb a wide array of points with pin-sharp accuracy.  Dual card slots - Choose either a high speed SD or the ultra-fast Cfexpress type B.  High resolution and speed - Capture 45mp at speeds of 10FPS.  Dynamic range - With a base ISO of 64, clean rich files can be had in any harsh lighting situation.  Tough and ready - The Z7II is super-strong and is built from lightweight magnesium alloy whilst being fully sealed against dust, dirt, and moisture.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited Stock

£3,649.00 £2,749.00

£700 Saving
Nikon Z 7II Mirrorless Camera BodyNikon Z 7II Mirrorless Camera Body
22% off
Percent Off
Nikon Z 7II Mirrorless Camera Body
More power, greater detail - Twin EXPEED processors provide greater dynamic range and cleaner performance across the wide ISO range.  Wide and reliable AF - The Hybrid AF system deliversb a wide array of points with pin-sharp accuracy.  Dual card slots - Choose either a high speed SD or the ultra-fast Cfexpress type B.  High resolution and speed - Capture 45mp at speeds of 10FPS.  Dynamic range - With a base ISO of 64, clean rich files can be had in any harsh lighting situation.  Tough and ready - The Z7II is super-strong and is built from lightweight magnesium alloy whilst being fully sealed against dust, dirt, and moisture.  Upgrading? Check our offer for your old gear

No stock on site. Please allow two weeks for delivery

£3,099.00 £2,399.00
£180 Saving
Nikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 lensNikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 lens
16% off
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Nikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 lens
Classic design - The ZFC is a beautiful, retro-style camera with manual controls.  Compact and portable - The thin body design is lightweight and portable.  Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu.  Locked in - Adaptive focusing with animal and eye tracking for both stills and video.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear

in stock Limited Stock

£1,089.00 £909.00

£210 Saving
Nikon Z fc Mirrorless Camera with Z 28mm f2.8 SE lensNikon Z fc Mirrorless Camera with Z 28mm f2.8 SE lens
17% off
Percent Off
Nikon Z fc Mirrorless Camera with Z 28mm f2.8 SE lens
Classic design - The ZFC is a beautiful, retro-style camera with manual controls.  Compact and portable - The thin body design is lightweight and portable.  Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu.  Locked in - Adaptive focusing with animal and eye tracking for both stills and video.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear

No stock on site. Please allow two weeks for delivery

£1,189.00 £979.00
£220 Saving
Nikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 and Z DX 50-250 f4.5-6.3 lensesNikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 and Z DX 50-250 f4.5-6.3 lenses
16% off
Percent Off
Nikon Z fc Mirrorless Camera with Z DX 16-50mm f3.5-6.3 and Z DX 50-250 f4.5-6.3 lenses
Classic design - The ZFC is a beautiful, retro-style camera with manual controls.  Compact and portable - The thin body design is lightweight and portable.  Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu.  Locked in - Adaptive focusing with animal and eye tracking for both stills and video.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear

No stock. Small quantities arriving at Nikon UK for existing orders. New orders unlikely to be supplied in less than six weeks.

£1,319.00 £1,099.00

£200 Saving
Nikon Z fc Mirrorless Camera bodyNikon Z fc Mirrorless Camera body
21% off
Percent Off
Nikon Z fc Mirrorless Camera body
Classic design - The ZFC is a beautiful, retro-style camera with manual controls.  Compact and portable - The thin body design is lightweight and portable.  Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu.  Locked in - Adaptive focusing with animal and eye tracking for both stills and video.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited Stock

£949.00 £749.00
£160 Saving
Nikon Z 50 Mirrorless Camera with 16-50mm f3.5-6.3 VR LensNikon Z 50 Mirrorless Camera with 16-50mm f3.5-6.3 VR Lens
15% off
Percent Off
Nikon Z 50 Mirrorless Camera with 16-50mm f3.5-6.3 VR Lens
Compact and portable - The small body is lightweight and portable without compromising on ergonomics.  Superb image quality - The Z50 captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Wonderful hybrid - Easily switch from stills to video and shoot in detailed 4K resolution.  Ready for action - Capture up to 11FPS at 20mp or 30FPS ar 8mp.  Touch operation - Large high-resolution tilting touchscreen with smartphone-style touch controls.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited Stock

£1,039.00 £879.00

£170 Saving
Nikon Z 50 Mirrorless Camera BodyNikon Z 50 Mirrorless Camera Body
18% off
Percent Off
Nikon Z 50 Mirrorless Camera Body
Compact and portable - The small body is lightweight and portable without compromising on ergonomics.  Superb image quality - The Z50 captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Wonderful hybrid - Easily switch from stills to video and shoot in detailed 4K resolution.  Ready for action - Capture up to 11FPS at 20mp or 30FPS ar 8mp.  Touch operation - Large high-resolution tilting touchscreen with smartphone-style touch controls.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear

in stock In Stock

£899.00 £729.00
£260 Saving
Nikon Z 50 Mirrorless Camera with 50-250mm and 16-50mm VR LensesNikon Z 50 Mirrorless Camera with 50-250mm and 16-50mm VR Lenses
20% off
Percent Off
Nikon Z 50 Mirrorless Camera with 50-250mm and 16-50mm VR Lenses
Compact and portable - The small body is lightweight and portable without compromising on ergonomics.  Superb image quality - The Z50 captures 20mp photos and 4K movies that are rich in detail, depth, and colour.  Wonderful hybrid - Easily switch from stills to video and shoot in detailed 4K resolution.  Ready for action - Capture up to 11FPS at 20mp or 30FPS ar 8mp.  Touch operation - Large high-resolution tilting touchscreen with smartphone-style touch controls.  Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing.  Upgrading? Check our offer for your old gear

in stock Good Stock

£1,259.00 £999.00

£760 Saving
Nikon Z 5 Mirrorless Camera with 24-70mm f4 Lens
34% off
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Nikon Z 5 Mirrorless Camera with 24-70mm f4 Lens
Full-Frame - The large full-frame 24mp sensor offers fabulous image quality.  Vibration reduction built-in - Achieve sharper images in low light thanks to the 5 stops of in-body stabilisation.  Portable - Small and compact body design packed with big features.  Eye and animal-detect AF system - When shooting photos, you can lock on to your subject’s eye and keep the focus there.  Tough but light - The tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out.  Keep topped up - The Nikon Z5 allows for portable charging via a powerbank when the camera is turned off.  Upgrading? Check our offer for your old gear

in stock Limited Stock

£2,199.00 £1,439.00
£400 Saving
Nikon Z 5 Mirrorless Camera with 24-50mm LensNikon Z 5 Mirrorless Camera with 24-50mm Lens
24% off
Percent Off
Nikon Z 5 Mirrorless Camera with 24-50mm Lens
Full-Frame - The large full-frame 24mp sensor offers fabulous image quality.  Vibration reduction built-in - Achieve sharper images in low light thanks to the 5 stops of in-body stabilisation.  Portable - Small and compact body design packed with big features.  Eye and animal-detect AF system - When shooting photos, you can lock on to your subject’s eye and keep the focus there.  Tough but light - The tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out.  Keep topped up - The Nikon Z5 allows for portable charging via a powerbank when the camera is turned off.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,629.00 £1,229.00

£350 Saving
Nikon Z 5 Mirrorless Camera BodyNikon Z 5 Mirrorless Camera Body
25% off
Percent Off
Nikon Z 5 Mirrorless Camera Body
Full-Frame - The large full-frame 24mp sensor offers fabulous image quality.  Vibration reduction built-in - Achieve sharper images in low light thanks to the 5 stops of in-body stabilisation.  Portable - Small and compact body design packed with big features.  Eye and animal-detect AF system - When shooting photos, you can lock on to your subject’s eye and keep the focus there.  Tough but light - The tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out.  Keep topped up - The Nikon Z5 allows for portable charging via a powerbank when the camera is turned off.  Upgrading? Check our offer for your old gear

in stock Limited Stock

£1,349.00 £999.00
£590 Saving
Nikon Z 5 Mirrorless Camera with 24-200mm LensNikon Z 5 Mirrorless Camera with 24-200mm Lens
28% off
Percent Off
Nikon Z 5 Mirrorless Camera with 24-200mm Lens
Full-Frame - The large full-frame 24mp sensor offers fabulous image quality.  Vibration reduction built-in - Achieve sharper images in low light thanks to the 5 stops of in-body stabilisation.  Portable - Small and compact body design packed with big features.  Eye and animal-detect AF system - When shooting photos, you can lock on to your subject’s eye and keep the focus there.  Tough but light - The tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out.  Keep topped up - The Nikon Z5 allows for portable charging via a powerbank when the camera is turned off.  Upgrading? Check our offer for your old gear

in stock In Stock

£2,089.00 £1,499.00

£20 Discount
Sony Alpha 6700 Mirrorless Camera BodySony Alpha 6700 Mirrorless Camera Body
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Sony Alpha 6700 Mirrorless Camera Body
The new flagship APS-C camera from Sony is full of new features - 26MP BSI sensor and BIONZ XR engine.  Great for stills photographers as well as video creators - a compact and portable body with the latest technology including a dedicated AI processor for focusing.  Oversampled 4K/60p video from 6K.  User-friendly design with improved grip, new buttons and touch control.  5-Axis Pixel-Level Image Stabilization.  Great video capabilities - S-Log3, S-Gamut3, S-Cinetone and User LUT colour presets.  Requires a USB C lead (not supplied) and charger (not supplied) to re-charge the battery Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,449.00 £1,429.00
£100 Discount
Sony Alpha 6700 Mirrorless Camera with 16-50 lensSony Alpha 6700 Mirrorless Camera with 16-50 lens
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Sony Alpha 6700 Mirrorless Camera with 16-50 lens
The new flagship APS-C camera from Sony with powerful 7x zoom lens - ready for action and full of new features | 26MP BSI sensor and BIONZ XR engine.  Great for stills photographers as well as video creators - a compact and portable body with the latest technology including a dedicated AI processor for focusing.  Oversampled 4K/60p video from 6K.  User-friendly design with improved grip, new buttons and touch control.  5-Axis Pixel-Level Image Stabilization.  Great video capabilities - S-Log3, S-Gamut3, S-Cinetone and User LUT colour presets.  Requires a USB C lead (not supplied) and charger (not supplied) to re-charge the battery Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,649.00 £1,549.00
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What are the benefits of Mirrorless Cameras?

Mirrorless cameras bring a few advantages over traditional SLR cameras. They will invariably be smaller and lighter weight than a SLR equivalent. The cameras will usually be faster, able to shoot multiple images per second, helped by the lack of mirror to move out of the way. They are also (slightly) easier to manufacture, as they have fewer moving parts. In theory a Mirrorless camera needs no moving parts at all, though most do use a physical shutter mechanism.

The main factor that drives most people to Mirrorless is not just size, but that almost all new technology from the main manufacturers is now Mirrorless with less and less new equipment being for SLR cameras.

What are the main differences between Mirrorless & DSLR Cameras?

The first difference is fairly obvious, a Mirrorless camera has no mirror! What does this mean? It means that when you wish to take a photo, you will be viewing the image in the viewfinder or screen in ‘live view’ i.e. you will see exactly what the sensor sees.

After this the differences are often less clear. Fundamentally both types of camera do the same thing, focusing light through the lens to the sensor. What a Mirrorless camera allows is for you to see how the image might look before you take the shot. This works by showing you the effect of your choice of ISO or your choice of Aperture on the image, allowing you to create the image you are looking for.

Away form these differences are the physical ones, a Mirrorless camera does not need to have its viewfinder directly above the sensor, and so you will often find a rangefinder style Mirrorless camera, or indeed a camera without a viewfinder at all. There is a Mirrorless camera for everyone!

What are the main differences between Mirrorless & Full Frame DSLR Cameras?

This one is easy, there isn’t one! Other than the differences explained above there is no difference in using a Full Frame Mirrorless or a Full Frame DSLR camera.

What Mirrorless camera brand is best?

This is not so easy. Like asking what is the best cheese? Or who is the best James Bond?

All of the manufacturers will gladly tell you why you should spend your hard earned money on their camera.

The main consideration is do you have lenses you wish to continue to use? If you do, then invariably it will make sense to stick to the brand you are familiar with. There are adapters from Canon & Nikon to allow use of their older lenses on their Mirrorless cameras. Interestingly (Sort of) there is also an adapter from Sigma allowing Canon lenses to fit on a Sony camera, these all work seamlessly and could help you save a lot of money.

If you are starting from scratch this is of no real consequence, unless you are interested in bolstering your kit using second hand equipment.

For years Canon & Nikon have led the way in cameras. More recently Sony, Panasonic & Fujifilm have gone to exclusively producing Mirrorless cameras. With everything from the almost pocketable Lumix G9X to the Professional Nikon Z9 & Canon R3 there really is something for everyone.

There are compelling arguments for most of the manufacturers and ultimately we find that that is where a good old fashioned conversation with one of our friendly team is helpful. We can help you narrow down the field and help you make your choice.

Here's a little bit of history about the development of Mirrorless Cameras

For over 50 years, since the classic days of the Pentax Spotmatic and the Olympus OM-1, the most popular camera for the professional and enthusiast alike has been the SLR, or Single Lens Reflex camera.  Its name denotes the mirror, or reflector, placed behind the lens to direct the image away from the film and on to a ground-glass viewing screen on top of the camera.The mirror flips out of the way when the shutter is fired.  A pentaprism and viewfinder were added to 35mm SLRs to allow for eye-level viewing.  The slogan, 'Just hold a Pentax' was born and until maybe the arrival of the Sony Alpha 9, nothing else would do.

Early digital cameras suffered from high battery drain and severe delays in-between pressing the shutter and actually taking a picture.  The Digital SLR, with its optical viewing system and sophisticated autofocus became the 'go to' option.  As technology has improved, most digital SLRs offer the option of locking up the mirror and viewing the image electronically in the same way as a TV camera or your smartphone.  The electronic viewfinder, with built-in eyesight correction for spectacle wearers, can show all the camera settings, grid-lines, etc as well as a review of the captured image complete with histogram without taking the camera away from your eye.

The first digital system cameras were virtual replicas of the previous SLRs with a digital imaging sensor used in place of the 35mm film.

Panasonic were the first to dispense with the mirror when they launched their miniature Lumix G1. It used a smaller, 4/3 sensor originally pioneered by Kodak and Olympus.

The G1 was followed by the the Sony NEX using a slightly larger APS-C or 'crop' sensor and then the Sony Alpha 7 with the same lens mount but using a full-frame sensor.

As technology has developed, one manufacturer after another decided that the time had come to do away with the expensive mirror box and optical viewfinder altogether and rely totally on the ‘live-view’ image.  DSLR users were encouraged to 'Go Mirrorless'.

In 2019, the term ‘Mirrorless’ came into popular use to indicate a DSLR that had shed its mirror and evolved into something smaller, better and totally electronic in its capture and display of the image.  Truly, a camera for the 21st century.