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Pre-order now for £100
Pre-order Deposit for Sony A7IV body onlyPre-order Deposit for Sony A7IV body only
Pre-order Deposit for Sony A7IV body only
See the main product for details and specificationOne year UK WarrantyStable high-power GN46 output - A portable unit that satisfies professional needs, making this a fantastic flash for wedding photography, portrait flash, and moreFast flash head angle adjustment - Helps you capture key moments when using the HVL-F46RM flash for portrait photography, as a wedding flash, or whereveIntelligent communication with Sony's genuine high power flash systemFast recycle and dependable high-speed continuous Sony flashComprehensive control from compatible camerasNew listing this week

unavailable Available to pre-order now. First delivery expected Early December

£100.00
Pre-order now for £100
Pre-order Deposit for Sony A7IV kit with 28-70 lensPre-order Deposit for Sony A7IV kit with 28-70 lens
Pre-order Deposit for Sony A7IV kit with 28-70 lens
See the main product for details and specificationOne year UK WarrantyNew listing this week

unavailable Available to pre-order now. First delivery expected Early December

£100.00

Pre-order now for £100
Sony A7IV body onlySony A7IV body only
Sony A7IV body only
Upgrading? Request our quote for your old gearPre-order now with a £100 depositOne year UK Warranty33mp full-frame Exmor R back-illuminated sensor - Bionz XR processorReal-time Tracking and Eye AF technology - human/animal/bird at 10 frames per second4K 60p Video with full pixel readout and no binning for the best quality - Livestreaming at up to 4K 15p or Full HD 60p.5 axis In-Body Image Stabilisation (IBIS)3inch vari-angle touchscreen monitorNew listing this week

Available to pre-order now. First delivery expected Early December

£2,399.00
Pre-order now for £100
Sony A7IV kit with 28-70 lensSony A7IV kit with 28-70 lens
Sony A7IV kit with 28-70 lens
Upgrading? Request our quote for your old gearPre-order now with a £100 depositOne year UK WarrantyStable high-power GN60 output - Satisfies professional needs, making this the premier flash for wedding photography, portrait flash, and moreFast Head angle adjustment with Quick Shift Bounce - Helps you capture key moments when using the HVL-F60RM2 flash for portrait photography, as a wedding flash, and moreIntelligent communication with Sony's genuine high power flash systemFast recycle and dependable high-speed continuous Sony flashComprehensive control from compatible camerasNew listing this week

Available to pre-order now. First delivery expected Early December

£2,599.00

£300 Sony Cashback
Sony Alpha 9 II Mirrorless Camera BodySony Alpha 9 II Mirrorless Camera Body
12% off
Percent Off
Sony Alpha 9 II Mirrorless Camera Body
Just £3899 after Cashback£300 Sony Cashback£600.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantySophisticated operability, significantly enhanced network connectivity and file delivery, rugged go-anywhere reliability and unrivalled speed. Continuous shooting at up to 20 fps with Auto Focus and Auto Exposure tracking. Other updates include continuous shooting at up to 10 fps with mechanical shutter, evolved AF performance with newly optimised algorithms plus a re-designed build to enhance durability and operability.

in stock Limited Stock

£4,799.00 £4,199.00
12 months 0% Finance
Sony Alpha A1Sony Alpha A1
Sony Alpha A1
0% FinanceOne year UK WarrantyFull-frame Mirrorless Interchangeable Lens Camera30 fps stills shooting50 MegapixelsReal-time autofocus8k video4k120p video

No stock. Please contact us for availability

£6,499.00

Sony Alpha A1, Pre-order depositSony Alpha A1, Pre-order deposit
Sony Alpha A1, Pre-order deposit
One year UK Warranty Full-frame Mirrorless Interchangeable Lens Camera 30 fps stills shooting 50 Megapixels Real-time autofocus 8k video 4k120p video  

Available to pre-order now

£100.00
£300 Sony Cashback
Sony Alpha A7R IV A Mirrorless Camera BodySony Alpha A7R IV A Mirrorless Camera Body
Sony Alpha A7R IV A Mirrorless Camera Body
Just £2899 after Cashback£300 Sony CashbackUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyUpgraded 'A' model with 2.36mp LCD monitor screen61mp back-illuminated full frame CMOS sensor15 stop dynamic range5.5 stops stabilisationNew pixel shift modeCinematic 4K movie recordingReal time subject focus tracking (including Eye AF and Animal AF) at 10fpsImproved dust and moisture resistant construction

in stock Limited Stock

£3,199.00

£300 Sony Cashback
Sony Alpha A7R IV Mirrorless Camera BodySony Alpha A7R IV Mirrorless Camera Body
Sale
Sony Alpha A7R IV Mirrorless Camera Body
Just £2899 after Cashback£300 Sony Cashback£300.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceRe-boxed model available at 10% discountThe box has been opened. The camera has a shutter count of 1112 and is unmarked. The strap, battery, charger, etc. are untouched and still in their original wrapping.Use code DEMO10 when you check outOne year UK Warranty61mp back-illuminated full frame CMOS sensor15 stop dynamic range5.5 stops stabilisationNew pixel shift modeCinematic 4K movie recordingReal time subject focus tracking (including Eye AF and Animal AF) at 10fpsImproved dust and moisture resistant constructionEnd of line - available while stocks last

in stock While stocks last - Two Only

£3,499.00 £3,199.00
Grip, Microphone and Lens deals
Sony Alpha ZV-E10 Mirrorless Vlog Camera bodySony Alpha ZV-E10 Mirrorless Vlog Camera body
Sony Alpha ZV-E10 Mirrorless Vlog Camera body
Save up to £280 when you add a grip, microphone or wide-angle lens.Upgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyAccepts all Sony Alpha lensesNext Level 4K VideoHigh Quality SoundInstant Streaming

in stock Good Stock

£679.00

Grip, Microphone and Lens deals
Sony Alpha ZV-E10L Mirrorless Vlog Camera with 16-50 lensSony Alpha ZV-E10L Mirrorless Vlog Camera with 16-50 lens
Sony Alpha ZV-E10L Mirrorless Vlog Camera with 16-50 lens
Save up to £280 when you add a grip, microphone or wide-angle lens.Upgrading? Request our quote for your old gear0% FinanceOne year UK WarrantySony 3X zoom lensNext Level 4K VideoHigh Quality SoundInstant Streaming

in stock Good Stock

£769.00
£200 Sony Cashback
Sony Alpha 7 III Mirrorless Camera BodySony Alpha 7 III Mirrorless Camera Body
12% off
Percent Off
Sony Alpha 7 III Mirrorless Camera Body
Just £1499 after Cashback£200 Sony Cashback£250.00 Discount Upgrading? Request our quote for your old gear0% FinanceExtra one year warranty when you register your purchase with Sony UKFull-Frame Mirrorless camera24mp high-resolutionCMOS sensor10fps continuous shootingUltra-fast and precise AF performance4K HDR movie recording in a compact body

in stock Good Stock

£1,949.00 £1,699.00

£200 Discount
Sony  Alpha FX3 Full-frame Cinema Line CameraSony  Alpha FX3 Full-frame Cinema Line Camera
Sale
Sony Alpha FX3 Full-frame Cinema Line Camera
£200.00 Discount Upgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyReal-time Eye AF & touch trackingS-Cinetone™In-body image stabilisation with Active ModeUp to 4K 120p movie recordingISO expandable to 409600 for low light conditionswith XLR top-handle

No stock. No current availability from Sony UK

£4,199.00 £3,999.00
£200 Sony Cashback
Sony Alpha 7 III Mirrorless Camera with 28-70mm LensSony Alpha 7 III Mirrorless Camera with 28-70mm Lens
Sony Alpha 7 III Mirrorless Camera with 28-70mm Lens
Just £1699 after Cashback£200 Sony CashbackClaim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceExtra one year warranty when you register your purchase with Sony UKFull-Frame Mirrorless camera24mp high-resolutionCMOS sensor10fps continuous shootingUltra-fast and precise AF performance4K HDR movie recording in a compact body

in stock Limited stock - please contact us to confirm

£1,899.00

Sony  Alpha FX3 Full-frame Cinema Line Camera, Pre-order depositSony  Alpha FX3 Full-frame Cinema Line Camera, Pre-order deposit
Sony Alpha FX3 Full-frame Cinema Line Camera, Pre-order deposit
Real-time Eye AF & touch trackingS-Cinetone™In-body image stabilisation with Active ModeUp to 4K 120p movie recordingISO expandable to 409600 for low light conditionswith XLR top-handlePre-order now with a £100 deposit to obtain stock from the first delivery

Available to pre-order now. First Stock available early March

£100.00
£100 Discount
Sony Alpha 7 MkII Mirrorless Camera BodySony Alpha 7 MkII Mirrorless Camera Body
10% off
Percent Off
Sony Alpha 7 MkII Mirrorless Camera Body
£100.00 Discount Upgrading? Request our quote for your old gearExtra one year warranty when you register your purchase with Sony UK24.3mp full-frame Exmor CMOPS sensor Magnesium alloy bodyDust and moisture resistanceFull HD Movie capabilities

No stock on site. Please allow 21 days for delivery

£999.00 £899.00

Sony Alpha 7 MkII Mirrorless Camera with Zeiss 24-70mm F4 Lens
Sale
Sony Alpha 7 MkII Mirrorless Camera with Zeiss 24-70mm F4 Lens
£100.00 Discount Extra one year warranty when you register your purchase with Sony UK24.3MP 35mm full-frame Exmor CMOPS sensor Magnesium alloy bodyDust and moisture resistanceFull HD Movie capabilities

No stock on site. Please allow 21 days for delivery

£1,499.00 £1,399.00
£30 Discount
Sony Alpha 6100 Mirrorless Camera BodySony Alpha 6100 Mirrorless Camera Body
Sale
Sony Alpha 6100 Mirrorless Camera Body
£30.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gearOne year UK WarrantyA new standardAlpha 9 inspired technologyideal camera to start photography and videography

unavailable No stock. Please contact us for availability

£679.00 £649.00

£300 Sony Cashback
Sony Alpha 9 Mirrorless Camera BodySony Alpha 9 Mirrorless Camera Body
11% off
Percent Off
Sony Alpha 9 Mirrorless Camera Body
Just £2699 after Cashback£300 Sony Cashback£400.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gearExtra one year warranty when you register your purchase with Sony UK24mp full-frame stacked CMOS, 360 shot Jpg bursts at 20fps without blackout, Silent shooting, 693 AF points, 60 AE/AF calculations per second, 4K video without pixel binning from 6K capture, HD video at 120fps, Ethernet port, dual SD slotsNew this month

No stock on site. Please allow 21 days for delivery

£3,399.00 £2,999.00
£100 Cashback Boost
Sony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm LensesSony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm Lenses
Sony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm Lenses
Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK Warranty24mp APS-C Exmor™ CMOS image sensor and latest-generation BIONZ X™ processorUltra-fast Autofocus with Real-time Tracking and Eye AFShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF/AE tracking180deg tiltable LCD touchscreen for easier self-portraits as well as high and low-angle shots.

in stock Limited stock - please contact us to confirm

£999.00

£100 Cashback Boost
Sony Alpha 6100 Mirrorless Camera with 16-50mm LensSony Alpha 6100 Mirrorless Camera with 16-50mm Lens
Sony Alpha 6100 Mirrorless Camera with 16-50mm Lens
Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK Warranty24mp APS-C Exmor™ CMOS image sensor and latest-generation BIONZ X™ processorUltra-fast Autofocus with Real-time Tracking and Eye AFShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF/AE tracking180deg tiltable LCD touchscreen for easier self-portraits as well as high and low-angle shots.

unavailable No stock in the UK. Waiting for update on availability

£749.00
£100 Cashback Boost
Sony Alpha 6400 Mirrorless Camera BodySony Alpha 6400 Mirrorless Camera Body
Sale
Sony Alpha 6400 Mirrorless Camera Body
£50.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceExtra one year warranty when you register your purchase with Sony UK24mp APS-C Exmor™ CMOS image sensor and latest-generation BIONZ X™ processor0.02-sec. Ultra-fast Autofocus with Real-time Tracking and Eye AFShoot at up to 11fps via a mechanical shutter, and 8fps silent shooting with continuous AF/AE tracking180deg tiltable LCD touchscreen for easier self-portraits as well as high and low-angle shots.

in stock Limited stock - please contact us to confirm

£949.00 £899.00

£100 Cashback Boost
Sony Alpha 6400 Mirrorless Camera Body with 16-50mm LensSony Alpha 6400 Mirrorless Camera Body with 16-50mm Lens
Sony Alpha 6400 Mirrorless Camera Body with 16-50mm Lens
Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceExtra one year warranty when you register your purchase with Sony UK24.2 megapixel Exmor CMOSSubject tracking and 425 quick acquisition AF points for accurate focussing11fps fast burst shooting4K movie recording

in stock Limited stock - please contact us to confirm

£999.00
£100 Discount
Sony Alpha 6400 Mirrorless Camera with 18-135mm OSS LensSony Alpha 6400 Mirrorless Camera with 18-135mm OSS Lens
Sale
Sony Alpha 6400 Mirrorless Camera with 18-135mm OSS Lens
£100.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceExtra one year warranty when you register your purchase with Sony UK24mp APS-C Exmor CMOS Sensor425 phase & Constant detect AutoFocus pointsUp to 11fps shooting | 102,400 ISO

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£1,299.00 £1,199.00

£30 Saving
Sony Alpha 6000 Mirrorless Camera Body, Black
Sale
Sony Alpha 6000 Mirrorless Camera Body, Black
£30.00 October Saving subject to availability Claim £100 Cashback when you add to an eligible Alpha Mirrorless Camera. Check T&C at Sony UKExtra one year warranty when you register your purchase with Sony UKSmall mirrorless camera Great low-light capabilitiesFull HD movies24.3-megapixel APS-C image sensor

in stock Limited stock - please contact us to confirm

£449.00 £419.00
£100 Cashback Boost
Sony Alpha 6000 Mirrorless Camera, Black with 16-50mm Lens
Sony Alpha 6000 Mirrorless Camera, Black with 16-50mm Lens
Claim £100 Cashback when you add to an eligible Alpha Mirrorless Camera. Check T&C at Sony UKUpgrading? Request our quote for your old gearExtra one year warranty when you register your purchase with Sony UKSmall mirrorless camera Great low-light capabilitiesFull HD movies24.3-megapixel APS-C image sensor

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£499.00

£150 Sony Cashback
Sony Alpha 6600 Mirrorless Camera BodySony Alpha 6600 Mirrorless Camera Body
13% off
Percent Off
Sony Alpha 6600 Mirrorless Camera Body
Just £1099 after Cashback£150 Sony Cashback£200.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyIdeal for video enthusiats with 4K 30/24p, Real time Eye AF in video, HLG & SLOG profiles, Z battery, IBIS, FullHD 120p with continuous AF plus interval shooting.

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£1,449.00 £1,249.00
£150 Sony Cashback
Sony Alpha 6600 Mirrorless Camera with 18-135mm LensSony Alpha 6600 Mirrorless Camera with 18-135mm Lens
Sale
Sony Alpha 6600 Mirrorless Camera with 18-135mm Lens
Just £1525 after Cashback£150 Sony Cashback£124.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyPro-standard weatherproof magnesium-alloy constructionHigh-Capacity Z battery5-Axis In Body Image StabilisationTouch focus36 second bursts at 11fps 4K video with HLG & SLOG profiles plus real-time Eye AutoFocusTilting 3in monitor plus 2 mp OLED Viewfinder

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£1,799.00 £1,675.00

£100 Cashback Boost
Sony Alpha 6000 Mirrorless Camera Body, Silver
Sale
Sony Alpha 6000 Mirrorless Camera Body, Silver
£20.00 Discount Claim £100 Cashback when you add to an eligible Alpha Mirrorless Camera. Check T&C at Sony UKExtra one year warranty when you register your purchase with Sony UKSmall mirrorless camera Great low-light capabilitiesFull HD movies24.3-megapixel APS-C image sensor

No stock on site. Please allow 21 days for delivery

£449.00 £429.00
£400 Sony Cashback
Sony Alpha 7 III Mirrorless Camera with 24-105mm Lens
Sale
Sony Alpha 7 III Mirrorless Camera with 24-105mm Lens
Just £2249 after Cashback£400 Sony Cashback£200.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceExtra one year warranty when you register your purchase with Sony UKFull-Frame Mirrorless camera24mp high-resolutionCMOS sensor10fps continuous shootingUltra-fast and precise AF performance4K HDR movie recording in a compact body

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£2,849.00 £2,649.00

£20 Discount
Sony Alpha 6000 Mirrorless Camera, Silver with 16-50mm Lens
Sale
Sony Alpha 6000 Mirrorless Camera, Silver with 16-50mm Lens
£20.00 Discount Claim £100 Cashback when you add to an eligible Alpha Mirrorless Camera. Check T&C at Sony UKUpgrading? Request our quote for your old gearExtra one year warranty when you register your purchase with Sony UKSmall mirrorless camera Great low-light capabilitiesFull HD movies24.3-megapixel APS-C image sensor

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£499.00 £479.00
£200 Discount
Sony Alpha 7C Mirrorless Camera Body,  BlackSony Alpha 7C Mirrorless Camera Body,  Black
10% off
Percent Off
Sony Alpha 7C Mirrorless Camera Body, Black
£200.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK WarrantyNew, Compact Full-frame Mirrorless Camera4K Video10 fps Continuous ShootingISO 100-512005 Axis In-body Image StabilisationReal-time Eye-Tracking Auto Focus693 Phase Detection AF Points

in stock Good Stock

£1,899.00 £1,699.00

£220 Discount
Sony Alpha 7C Mirrorless Camera Body, Black with 28-60mm LensSony Alpha 7C Mirrorless Camera Body, Black with 28-60mm Lens
10% off
Percent Off
Sony Alpha 7C Mirrorless Camera Body, Black with 28-60mm Lens
£220.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK WarrantyNew, Compact Full-frame Mirrorless CameraNew, Compact 28-60mm f4-5.6 Zoom Lens4K Video10 fps Continuous ShootingISO 100-512005 Axis In-body Image StabilisationReal-time Eye-Tracking Auto Focus693 Phase Detection AF Points

in stock Good Stock

£2,149.00 £1,929.00
£200 Discount
Sony Alpha 7C Mirrorless Camera Body, SilverSony Alpha 7C Mirrorless Camera Body, Silver
10% off
Percent Off
Sony Alpha 7C Mirrorless Camera Body, Silver
£200.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK WarrantyNew, Compact Full-frame Mirrorless Camera4K Video10 fps Continuous ShootingISO 100-512005 Axis In-body Image StabilisationReal-time Eye-Tracking Auto Focus693 Phase Detection AF Points

in stock Limited Stock

£1,899.00 £1,699.00

£220 Discount
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm LensSony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
10% off
Percent Off
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
£220.00 Discount Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UK0% FinanceOne year UK WarrantyNew, Compact Full-frame Mirrorless CameraNew, Compact 28-60mm f4-5.6 Zoom Lens4K Video10 fps Continuous ShootingISO 100-512005 Axis In-body Image StabilisationReal-time Eye-Tracking Auto Focus693 Phase Detection AF Points

in stock Limited Stock

£2,149.00 £1,929.00
£300 Sony Cashback
Sony Alpha 7R III Mirrorless Camera Body
Sony Alpha 7R III Mirrorless Camera Body
Just £1899 after Cashback£300 Sony CashbackClaim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantyWorld's first full-frame back-illuminated CMOS sensor (42mp)Fast Hybrid AF with 399 phase-detection pointsImproved in-body stabilisationFull pixel 4K video

in stock Limited Stock

£2,199.00

£100 Cashback Boost
Sony Alpha 7SIII Mirrorless Camera BodySony Alpha 7SIII Mirrorless Camera Body
Sony Alpha 7SIII Mirrorless Camera Body
Claim £100 Cashback when you add to an eligible Sony Lens. Check T&C at Sony UKUpgrading? Request our quote for your old gear0% FinanceOne year UK WarrantySupreme imaging performance combined with classic S series sensitivityTop of the class low-light image quality with 80 - 400,000 ISO and exceptional dynamic range.4K 120p Video in 10-bit 4:2:2 without pixel binning or line skippingFast hybrid AF, with 759 AF points, 92% coverage and Enhanced Real-time Eye AF with Focus TrackingMaximum workflow efficiency while retaining outstanding stills and video quality in all scenariosNew, advanced stabilisation mode, Redesigned Touch Screen Menu System, Dual Cfexpress / SDXC card slot plus improved dust and moisture resistance for the most demanding shooting conditionsSony announce firmware update 10/20 https://www.sony.co.uk/electronics/support/e-mount-body-ilce-7-series/ilce-7sm3New this month

No stock. Order pending. Please contact us for the latest delivery info

£3,799.00
£100 Cashback Boost
Sony Alpha 6000 Mirrorless Camera, White with 16-50mm Lens
Sony Alpha 6000 Mirrorless Camera, White with 16-50mm Lens
Claim £100 Cashback when you add to an eligible Alpha Mirrorless Camera. Check T&C at Sony UKExtra one year warranty when you register your purchase with Sony UK24mp Exmor APS HD CMOS sensorAdvanced Fast Hybrid Autofocus systemSharp SVGA Tru-Finder OLED viewfinder

No stock on site. Please allow 21 days for delivery

£499.00

Sony Alpha Cameras

Sony were unique for many years in having a mirrorless system with a common lens mount for both full-frame and crop sensor mirrorless cameras.

It means that you can move up through the range without having to ditch a beginner system and start all over again when you outgrow its capability.

Sony's first model was the NEX.  It had a new lens fitting, the Sony E-mount which has remained unchanged.

Like Canon, the NEX range were compact, crop-sensor models introduced as an alternative to a bulky DSLR for travel or casual use.

The first Sony to use a full-frame sensor  and start to challenge the dominance of Canon and Nikon's DSLR ranges was the Alpha 7 in 2013

The original Alpha 7 has progressed through the years, adding high-resolution R models and low-light S models culminating in the Alpha 7RIV.