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12 months 0% Finance
Sony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lensSony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lens
Sony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lens
33mp full-frame Exmor R back-illuminated sensor - Bionz XR processor.  Real-time Tracking and Eye AF technology - human/animal/bird at 10 frames per second.  4K 60p Video with full pixel readout and no binning for the best quality - Livestreaming at up to 4K 15p or Full HD 60p.  5 axis In-Body Image Stabilisation (IBIS).  A compact, lightweight comprehensive zoom lens offering consistently high image quality.  The constant F4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more!.  Choose from our selection of Sony E-mount lenses hereUpgrading? Check our offer for your old gear0% Finance

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£3,199.00

or £239.93 per month

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Sony Alpha A7R IV A Mirrorless Camera BodySony Alpha A7R IV A Mirrorless Camera Body
Sony Alpha A7R IV A Mirrorless Camera Body
Upgraded 'A' model with 2.36mp LCD monitor screen.  61mp back-illuminated full frame CMOS sensor.  15 stop dynamic range.  5.5 stops stabilisation.  New pixel shift mode.  Cinematic 4K movie recording.  Real time subject focus tracking (including Eye AF and Animal AF) at 10fps.  Improved dust and moisture resistant construction.  Upgrading? Check our offer for your old gear

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£2,999.00
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Sony Alpha Mirrorless Cameras For Sale

Sony were unique for many years in having a mirrorless system with a common lens mount for both full-frame and crop sensor mirrorless cameras.

It means that you can move up through the range without having to ditch a beginner system and start all over again when you outgrow its capability.

Sony's first model was the NEX.  It had a new lens fitting, the Sony E-mount which has remained unchanged.

Like Canon, the NEX range were compact, crop-sensor models introduced as an alternative to a bulky DSLR for travel or casual use.

The first Sony to use a full-frame sensor  and start to challenge the dominance of Canon and Nikon's DSLR ranges was the Alpha 7 in 2013

The original Alpha 7 has progressed through the years, adding high-resolution R models and low-light S models culminating in the Alpha 7RIV.