Nikon
Nikon was founded in Japan in 1917, Nikon are one of the world’s leading manufacturers of photographic and optical equipment.
They became internationally know in the 1950s after US photographers in Korea found a sturdy Nikon S2 a more than temporary replacement for a classic, but war-ravaged, Leica or Contax.
Nikon now have over 100 years of history manufacturing the highest quality cameras, lenses, and binoculars for photo enthusiasts, professionals, and creative adventurer types.
See the full range of offers and deals on Nikon cameras either at our branches or shop online here.
Nikon also make super-high-resolution microscopes for healthcare that work at the nano level, beyond the range of a regular optical device, as well as some boring stuff like spectacle lenses.
Nikon Z Cameras
Nikon Z Lenses
Nikon Binoculars
Mirrorless Cameras
are an evolution of the DSLR with its choice of lenses and a 'Through The Lens' way of viewing, focussing and metering the image.
However, the bulky optical viewing system, essential in a traditional SLR using 35mm film and continued in Digital SLR cameras, has been replaced with a high-resolution electronic viewfinder to create a smaller, lighter and probably better camera.
Lenses
Built upon the new and huge Z mount, Nikons new mirrorless lenses offer incredible sharpness across the frame, fast and accurate autofocus as well as a rugged construction you can rely on.
While their new lens family is still growing, they have still managed to develop some truly astonishing glass, such as the worlds first 400mm f/2.8 to feature an in-built 1.4x teleconverter!
Never mind the rest. Pick the best!
Binoculars
For over 100 years the most famous name in Japanese optics guarantees you a unique viewing experience.
Grid
List
Nikon NIKKOR Z 400mm f2.8 TC VR S lens
Built to capture extraordinary images in challenging situations - This formidable lens is ready for every move. AF performance is phenomenal - In-lens Vibration Reduction gives you a 5.5-stop advantage. You get the same amazing image quality whether you’re shooting at 400 mm - Or with the teleconverter activated. Stills or video, the phenomenal resolving power of this lens enables incredibly sharp images - The f/2.8 maximum aperture opens up options for working creatively with shutter speeds and depth of field. Centre of gravity is towards the rear for more stable operation - Giving less strain on your posture. Don’t worry about the weather - All moving parts of the lens barrel are carefully sealed for worry free durability. Upgrading? Check our offer for your old gear
Nikon MH-33 Battery Charger for EN-EL18d
Battery charger - For use with Nikon EN-EL18b, EN-EL18c and EN-EL18d batteries. Charger - Powered via USB-C. Genuine Nikon product - Guaranteed compatibility and reliability.
Nikon EP-6a Power Connector
Genuine Nikon product - Guaranteed compatibility and reliability. Power your Nikon Z mirrorless camera directly from an AC outlet - Ideal for studio work. Connector inserts into the battery chamber - Of Nikon Z9 cameras. Requires AC adapter EH-6d - sold separately.
Nikon NIKKOR Z 28mm f2.8 SE lens
Just like the Z fc mirrorless camera - The NIKKOR Z 28mm f/2.8 (SE) is all about original design details from back then, and cutting edge performance for today. Put your subject in sharp focus against a beautifully blurred background - The wide Z mount and f/2.8 rounded 7-blade aperture give you incredibly creamy, rounded bokeh. Minimum focus distance of just 0.19 m - Lets you shoot with the camera just 19 cm away from your subject. Fast, smooth, accurate, and quiet autofocus - Aberrations are drastically reduced, which helps your lens find focus quickly even when shooting at close range. Unobtrusive lens is a thrill to shoot with and easily small enough to keep on the camera - Be ready for every fleeting look and must film moment. Dust and drip resistant performance - This lens is as ready for candid family portraits on the beach as it is for shooting the streets on rainy days. Upgrading? Check our offer for your old gearNew Low Price
Nikon Monarch M5 12X42 Binoculars
Great quality, highly portable binoculars - Ideal for your next adventure. Fog-free and waterproof up to 1m. Multi-layer lens coating and Extra-low Dispersion (ED) glass to correct chromatic aberration - Provides bright images, in natural colour. Extremely light for this class of binocular. Upgrading? Check our offer for your old gear
Nikon Monarch M5 8X42 Binoculars
Great quality, highly portable binoculars - Ideal for your next adventure. Multi-layer lens coating and Extra-low Dispersion (ED) glass to correct chromatic aberration - Provides bright images, in natural colour. Extremely light for this class of binocular. Fog-free and waterproof up to 1m. Upgrading? Check our offer for your old gear
Nikon Monarch M7 10x30 Binoculars
Unprecedented visibility - With all models delivering over 60? apparent field of view, never miss a moment with the MONARCH M7 series. A bright and beautiful view - Multilayer coated lenses, prisms and ED glass, ensure a crisp and enjoyable viewing experience. Firm grip - The rubber coated chassis provides comfort over long periods of time. Made for the outdoors - Waterproof and fog-free with O-ring seals and nitrogen gas purged optics provide confidence in all weathers. Locking dioptre - Never miss a moment thanks to the dioptre adjustment ring locking system. Upgrading? Check our offer for your old gear
Nikon Monarch M7 8x30 Binoculars
Unprecedented visibility - With all models delivering over 60? apparent field of view, never miss a moment with the MONARCH M7 series. A bright and beautiful view - Multilayer coated lenses, prisms and ED glass, ensure a crisp and enjoyable viewing experience. Firm grip - The rubber coated chassis provides comfort over long periods of time. Made for the outdoors - Waterproof and fog-free with O-ring seals and nitrogen gas purged optics provide confidence in all weathers. Locking dioptre - Never miss a moment thanks to the dioptre adjustment ring locking system. Upgrading? Check our offer for your old gear
Nikon NIKKOR Z DX 16-50mm f3.5-6.3 SE VR lens
Fast-focusing wide angle zoom - For Z mount DX mirrorless cameras. Versatile focal length range - Makes a superb walkaround lens. Wide end of the zoom range is tailor made for shooting in cramped spaces - minimum focus distance of just 0.2 m. Candid moments - Bokeh is smooth, for beautifully blurred background. Movies to love - Sharp and steady, even if you’re filming while walking. Take control - Silent control ring can be used for key functions including manual focus, aperture control. Upgrading? Check our offer for your old gear
Nikon Z fc Mirrorless Camera with ZDX 16-50mm f3.5-6.3 lens
Classic design - The ZFC is a beautiful, retro-style camera with manual controls. Compact and portable - The thin body design is lightweight and portable. Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour. Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu. Locked in - Adaptive focusing with animal and eye tracking for both stills and video. Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing. Upgrading? Check our offer for your old gearNew Low Price
Nikon Z fc Mirrorless Camera with Z28mm f2.8 SE lens
Classic design - The ZFC is a beautiful, retro-style camera with manual controls. Compact and portable - The thin body design is lightweight and portable. Superb image quality - The ZFC captures 20mp photos and 4K movies that are rich in detail, depth, and colour. Lets get physical - Reminiscent of the FM2, individual dials let you control shutter speed, exposure compensation, and ISO sensitivity without going into the camera menu. Locked in - Adaptive focusing with animal and eye tracking for both stills and video. Get connected - Fast Wi-Fi and Bluetooth connections let you send photos and movies to any device for storage or sharing. Upgrading? Check our offer for your old gearNew Low Price
Nikon Z 5 Mirrorless Camera with 24-70mm f4 Lens
Welcome to the beauty of full frame photography - Tough, light, beautifully easy to handle. Full frame 24.3 MP CMOS sensor - Takes full advantage of the ultra-wide Z mount’s light-gathering capabilities to deliver superb results. Adapt instantly to changing light thanks to the camera’s wide 100-51200 ISO range - No need to worry about noise, you get clean images and stunning dynamic range. Powerful in camera 5-axis VR image stabilisation - Lets you shoot at shutter speeds up to five stops slower than otherwise possible. The 273-point Hybrid-AF (autofocus) system is fast, precise, and silky smooth - Subjects snap into focus and stay in focus no matter where they are in the frame. Tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out - Especially around all moving parts and buttons. Upgrading? Check our offer for your old gear
Nikon Z 5 Mirrorless Camera with 24-200mm Lens
Welcome to the beauty of full frame photography - Tough, light, beautifully easy to handle. Full frame 24.3 MP CMOS sensor - Takes full advantage of the ultra-wide Z mount’s light-gathering capabilities to deliver superb results. Adapt instantly to changing light thanks to the camera’s wide 100-51200 ISO range - No need to worry about noise, you get clean images and stunning dynamic range. Powerful in camera 5-axis VR image stabilisation - Lets you shoot at shutter speeds up to five stops slower than otherwise possible. The 273-point Hybrid-AF (autofocus) system is fast, precise, and silky smooth - Subjects snap into focus and stay in focus no matter where they are in the frame. Tough yet lightweight magnesium alloy body is weather-sealed to keep dust and moisture out - Especially around all moving parts and buttons. Upgrading? Check our offer for your old gear
Nikon MB-N11 Battery Grip for Z 6II and Z 7II
Extend your shooting time - Holds two Nikon EN-EL15 batteries. Vertical shooting - The control layout mirrors the camera controls for ease of use. Seamless - built to match the build of the Nikon Z6ii and Z7ii, therefore is also weather sealed. USB-C charging - The integrated USB-C port allows the batteries to be charged in situ.
Nikon WR-R11b Wireless Remote Controller for Z & II
Genuine Nikon product - Guaranteed compatibility and reliability. Wireless remote - Lets you wirelessly control your camera’s shutter release. Synchronise the shutter release - Of multiple cameras linked to the master camera. Remote transceiver can also be used to control external flashes - Such as the SB-5000 Speedlight. WR-R11b is also compatible with the WR-1 remote - A professional-grade controller with long range capabilities. Compatible with - D7500, D780, Z6II, Z7II.
Nikon Z 7II Mirrorless Camera with 24-70 Lens
More power, greater detail - Twin EXPEED processors provide greater dynamic range and cleaner performance across the wide ISO range. Wide and reliable AF - The Hybrid AF system deliversb a wide array of points with pin-sharp accuracy. Dual card slots - Choose either a high speed SD or the ultra-fast Cfexpress type B. High resolution and speed - Capture 45mp at speeds of 10FPS. Dynamic range - With a base ISO of 64, clean rich files can be had in any harsh lighting situation. Compact kit - The Nikon 24-70mm f4 S provides a smaller setup without compromising in quality or sharpness. Upgrading? Check our offer for your old gearNew Low Price
No stock on site. Please allow two weeks for delivery
£3,649.00
Nikon 112mm Circular Polarising Filter II
Genuine Nikon filter - Quality Guaranteed. Ideal for landscape photography - Cuts down reflections from glass and water. Darkens blue skies - Highlights the clouds. Reduces exposure - Two stops. A top quality filter for any lens with a 112mm filter thread. Circular type polariser - Does not interfere with autofocus or TTL light metering.
Nikon HB-94 Lens Hood for the Z 50mm F1.2 S lens
Nikon HB-94 Lens Hood for the Z 50mm F1.2 S lens
A dedicated lens hood providing optimal shading and protection against unwanted stray light and lens flare.
Lens hoods are essential accessories for photographers and videographers as they help improve image quality by preventing glare and reducing the impact of stray light on the lens. By effectively blocking light from entering the lens at certain...
Nikon HB-96 Lens Hood for the Z 14-24mm F2.8 S lens
Nikon HB-96 Lens Hood for the Z 14-24mm F2.8 S lens
A dedicated lens hood providing optimal shading and protection against unwanted stray light and lens flare.
Lens hoods are essential accessories for photographers and videographers as they help improve image quality by preventing glare and reducing the impact of stray light on the lens. By effectively blocking light from entering the lens at certain...
Nikon HB-97 Lens Hood for the Z 14-24 lens with filter fitted
Nikon Lens Hood HB-97 for Z 14-24 with filter fitted
Flower-Shaped Lens Hood
Supports 112mm Filters
Blocks Stray Light from Entering Lens
Helps Protects Lens
Lens hoods help reduce flare caused by stray light from the sun or other light sources, and also protects the lens' front element against impact if you get too close to your subject.
Nikon LC-K104 Lens Cap for the HB-97 hood
Replacement 112mm lens cap - for the HB-97 hood on the Z 14-24mm. Genuine Nikon product - Quality and compatibility assured. Protection - Keeps out sticky fingers, grit and dust when the lens is not in use.
Nikon NIKKOR Z 50mm f1.2 S lens
The ultimate 50mm - Professional-grade 50mm lens when nothing else will do. Primed and ready - Perfect for a wide variety of subjects, particularly portraiture. Lightning-fast - The autofocus is fast and quiet, designed to keep up with moving subjects. Shoot with confidence - Shoot in any weather thanks to the weather resistant construction. Customisable - You can assign different functions to the lens’ Fn button, including metering, display zooming, bracketing, and more. Upgrading? Check our offer for your old gearNew Low Price
Nikon 112mm NC Neutral-Colour Protection Filter
Genuine Nikon product - Quality and Performance assured. Neutral, clear protector - Multi-layered coatings to minimise flare and ghosting. Low profile - Slim design for vignette-free shooting with ultra-wide angle lenses. Permanent protection for your lens - Leave in place to protect from dust and grit, knocks, bumps and scratches while you are shooting. A High Quality Protector for any lens with a Ø 112mm filter thread.
Nikon HB-98 Lens Hood for the Z 24-50 lens
Specifically made to fit the NIKKOR Z 24-50mm lens. Bayonet lens hood - Provides some crash protection, minimises stray light and reduces lens flare.
Nikon HB-95 Lens Hood for the NIKKOR Z 20mm F1.8 lens
Specifically made to fit the NIKKOR Z 20mm f1.8 lens. Bayonet lens hood - Provides some crash protection, minimises stray light and reduces lens flare.
Nikon D6 DSLR Camera Body, Black
From hard news to international sports - D6 answers the demands of professionals. The ultimate combination of speed and accuracy - powerful AF system and fast, real time image transfer. Increased range of selectable Group Area AF patterns - Optimise your AF setup for any job. Prioritise the eyes - Using Auto Area AF or 3D tracking. Extreme precision and speed - Burst rates of up to 14 fps with full AF/AE. Silent power - Shoot full resolution images at up to 10.5 fps with AE tracking in Silent Photography mode. Upgrading? Check our offer for your old gear
Nikon AN-DC22 Strap for D6
Nikon AN-DC22 Strap for D6
Nikon CL-C3 Lens Case
Nikon Lens Case CL-C3
Nikon AF-S NIKKOR 120-300mm f2.8E FL ED SR VR lens
Premiuim optics for an unrivalled performance. Constant f/2.8 aperture throughtout the entire zoom range. High speed AF easily locks on and confidently tracks fast moving subjects. The electromagnetic diaphram ensures precise exposures at high frame rates. Extra low dispersion, Short wavelength refractive and Fluorite - The 120-300mm f/2.8 is packed with exotic glass. Upgrading? Check our offer for your old gear
Nikon DK-31 Rubber Eyecup for the D780
Genuine Nikon product - Guaranteed compatibility and reliability. Rubber eyecup - Designed for the Nikon D780. Enables more comfortable viewing - Particularly helpful for glasses wearers. Eliminates stray side light that results in flare in the viewfinder - making it impossible to view the subject.
Nikon D780 DSLR Camera Body
Pro calibre DSLR, and then some - Tough build. plus two fast, reliable AF systems. Back illuminated 24.5 MP full-frame CMOS sensor and EXPEED 6 image processor - Offer wide dynamic range and clean performance across the ultra-wide ISO range. Dedicated Hybrid AF system for Live View with 273 on-sensor AF points - And fast, reliable Phase-Detection 51 point AF system for viewfinder shooting. Harness burst rates of up to 7 fps with AF/AE when shooting through the viewfinder - Get up to 12 fps when shooting in Silent Live View Photography mode. Ultra-high resolution 4K/UHD footage at 30p/25p/24p with zero crop factor - You can record Full HD slow-motion footage in-camera at up to 120p, with audio. Create images with seemingly impossible depth of field using Focus Shift Shooting mode - You can determine the distance of each focus step, and a focus-peaking feature helps confirm focus at each layer. Upgrading? Check our offer for your old gearNew Low Price
No stock on site. Expected any day at Nikon UK. Please allow three to four weeks for delivery
£2,299.00
Nikon D780 DSLR Camera with 24-120mm VR Lens
Pro calibre DSLR, and then some - Tough build. plus two fast, reliable AF systems. Back illuminated 24.5 MP full-frame CMOS sensor and EXPEED 6 image processor - Offer wide dynamic range and clean performance across the ultra-wide ISO range. Dedicated Hybrid AF system for Live View with 273 on-sensor AF points - And fast, reliable Phase-Detection 51 point AF system for viewfinder shooting. Harness burst rates of up to 7 fps with AF/AE when shooting through the viewfinder - Get up to 12 fps when shooting in Silent Live View Photography mode. Ultra-high resolution 4K/UHD footage at 30p/25p/24p with zero crop factor - You can record Full HD slow-motion footage in-camera at up to 120p, with audio. Create images with seemingly impossible depth of field using Focus Shift Shooting mode - You can determine the distance of each focus step, and a focus-peaking feature helps confirm focus at each layer. Upgrading? Check our offer for your old gearNew Low Price
No stock. Small quantities arriving at Nikon UK for existing orders. New orders unlikely to be supplied in less than six weeks.
£2,769.00
Nikon NIKKOR Z 70-200mm f2.8 VR S lens
Exceptionally compact - Fast, full-frame zoom lens. Beautiful bokeh - Constant f/2.8 rounded 9-blade aperture. Beyond sharp - Sharpness is outstanding throughout the frame. Goodbye lens flare - ARNEO and Nano Crystal coatings combat ghosting and flare. Go everywhere - sealed from dust and moisture and fluorine coating repels dust and dirt. Upgrading? Check our offer for your old gearNew Low Price
Nikon NIKKOR Z 58mm f0.95 S Noct lens
Iconic Nikon for mirrorless - All the classic appeal of the legendary Nikon F Mount Noct. Ultra wide aperture and exceptional sharpness - Offer thrilling new capabilities. A truly distinctive manual focus lens - Large f/0.95 aperture enable liberating low light performance. Portraits to nightscapes to movies - You’ll benefit from incredible depth and sharpness. Exquisite bokeh - Which is smoothly graded to the edges of the frame. Mesmerising - control ring can be used for smooth, silent aperture control (great for fading in/out during filming). Upgrading? Check our offer for your old gear
Nikon NIKKOR Z DX 16-50mm f3.5-6.3 VR lens
Fast-focusing wide angle zoom - For Z mount DX mirrorless cameras. Versatile focal length range - Makes a superb walkaround lens. Wide end of the zoom range is tailor made for shooting in cramped spaces - minimum focus distance of just 0.2 m. Candid moments - Bokeh is smooth, for beautifully blurred background. Movies to love - Sharp and steady, even if you’re filming while walking. Take control - Silent control ring can be used for key functions including manual focus, aperture control. Upgrading? Check our offer for your old gear
Nikon NIKKOR Z DX 50-250mm f4.5-6.3 VR lens
See further - This 5x telephoto zoom allows you to see distant objects. Compact - The retractable design means it can be shorter when not in use, great for travelling around. Versatile - Great for sports, portraits, close-ups and nature in general. Take control - The silent control ring can be used for key functions including manual focus, aperture control, or exposure compensation. Keep it steady - In-lens Vibration Reduction lets you shoot at shutter speeds up to 5 stops slower than otherwise possible. Upgrading? Check our offer for your old gearNew Low Price
Nikon HB-88 Bayonet Lens Hood For 24mm F1.8 lens
Specifically made to fit the NIKKOR 24mm F1.8 lens. Bayonet lens hood - Provides some crash protection, minimises stray light and reduces lens flare.
Nikon HB-91 Lens Hood for the Z 85 F1.8 lens
Specifically made to fit the NIKKOR Z 85mm f1.8 lens. Bayonet lens hood - Provides some crash protection, minimises stray light and reduces lens flare.
Nikon NIKKOR Z 24-70mm f2.8 S lens
Exceptionally compact - Versatile full-frame mirrorless lens. Striking images - Control shooting parameters directly from the lens. Control ring - For silent aperture control or exposure compensation. Minimum focus distance - Just 0.38m throughout the zoom range. Eliminate flare and ghosting - Anti-reflective ARNEO and Nano Crystal coatings give phenomenal sharpness. Fn button - Assign as many as 21 different functions. Upgrading? Check our offer for your old gear
Nikon D850 DSLR Camera with 24-120 f4 Lens
Full frame FX splendour from the studio to the remotest locations on earth - Ultra-high resolution FX-format 45.7 megapixels sensor. Back illuminated CMOS sensor has no optical low-pass filter - Incorporates gapless on chip micro lenses as well as an anti-reflective coating. Practically noise free performance at high ISOs - Incredible precision even when you shoot in near darkness. Dedicated AF processor ensures blazing subject recognition when you shoot a high number of frames per second - Even small subjects moving at high speed in low light can be tracked with remarkable precision. 153 point AF system inherited from the D5 - Assures you of the pin sharp focus and wide coverage you need for ultra-high-resolution full-frame images. Shoots at 7 fps - Or you can shoot at 9 fps when using the optional MB-D18 Multi-Power Battery Pack with the EN-EL18B battery. Upgrading? Check our offer for your old gear
Nikon EN-EL18C Rechargeable Li-ion Battery
Genuine Nikon product - Guaranteed compatibility and reliability. Spare or replacement - Rechargeable lithium Ion battery. Pro-spec and performance Lithium-Ion rechargeable battery - High capacity of 2500 mAh for long operating life. Compatible with various Nikon DSLRs - Including D4, D5 MB-D18 grip for D850, and MB-12 grips. MH-26a Battery Charger will be needed to charge this battery - As supplied as standard with the Nikon D6 & D5. Postal restrictions apply to all lithium-ion batteries. Please check our FAQs.
Nikon AF-S DX 18-140mm f3.5-5.6G ED VR lens
ED and Aspherical elements, SWM and 4 stop VR for superb image quality. AF with instant manual override or full Manual Focus, 67mm filter sizeUpgrading? Check our offer for your old gear
Nikon AF-S NIKKOR 500mm f5.6E PF ED VR lens
Compact build - Outstanding image quality in a lightweight design. Robust and agile - Sealed to protect from dust and water droplets. Crisp clarity - Nano crystal coat ensures clear images with minimal flare and ghosting,. Sharp and steady - Vibration Reduction (VR) lets you shoot at shutter speeds up to 4 stops slower. High-speed autofocus - Advanced AF tracking keeps pace with fast moving subjects. Smooth focus control - Switch from autofocus to manual focus simply by turning the focus ring. Upgrading? Check our offer for your old gear
Nikon NIKKOR Z 24-70mm f4 S lens
Want the versatility to handle just about any shooting opportunity - This constant f/4 24–70mm zoom lens delivers. Low light scenes to high speed action - You get more detail, more depth, more colour in every photo and movie you shoot. Minimum focus distance of just 0.3 m throughout the zoom range - Puts you in control of the frame from close up to infinity. Constant f/4 aperture ensures exceptional low light performance - Consistent exposure across the entire zoom range, attain maximum image quality without needing to set high ISOs. Anti reflective Nano Crystal Coat reduces ghosting and flare for greater image clarity - Even in backlit conditions. Focusing is smooth and silent - Making this lens ideal for movies as well as stills. Upgrading? Check our offer for your old gearNew Low Price
Nikon HB-CP1 Lens Hood the Nikon Coolpix P1000 camera
Specifically made to fit the Nikon Coolpix P1000 camera. Bayonet lens hood - Provides some crash protection, minimises stray light and reduces lens flare.
Nikon 52mm C-PL II Circular Polarising Filter
Genuine Nikon filter - Quality Guaranteed. Ideal for landscape photography - Cuts down reflections from glass and water. Darkens blue skies - Highlights the clouds. Reduces exposure - Two stops. A top quality filter for any lens with a 52mm filter thread. Circular type polariser - Does not interfere with autofocus or TTL light metering.
Nikon 52mm C-PL3L Drop-in Circular Polarising Filter
Genuine Nikon filter - Quality Guaranteed. Ideal for landscape photography - Cuts down reflections from glass and water. Darkens blue skies - Highlights the clouds. Reduces exposure - Two stops. Does not affect the overall colour balance of the image. Circular type polariser - Does not interfere with autofocus or TTL light metering.
Nikon 52mm Soft Focus Filter
52mm Soft Focus Filter. Good for various shooting situations, such as portraits. The Soft Focus Filter gives your images a moderately soft and beautiful blur effect. Softens the image for a kinder, more glamorous portrait.