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Enhanced expression and intuitive operation - Vlogging camera with Interchangeable lenses.  Advanced sensor technology - APS-C back illuminated Exmor R CMOS sensor with 26.0 megapixels.  Creative look function, create expressive moods in camera - Offering 10 presets that can be used as they are or customised.   Ensures consistently smooth, precise focus - 759 focal plane phase? detection AF points.  Electronic image stabilisation - providing highly effective stabilisation without sacrificing mobility.  Advanced 3 capsule microphone - Offers excellent pickup and noise reduction performance.  Upgrading? Check our offer for your old gear

Video Performance Guarantee -VPG400.  Enhanced workflow with extremely high read speed of up to 1800 MB/s and write speed of up to 1700 MB/s.  TOUGH, IP57-rated, for professional reliability.  Compact size gives a compact camera body design.  

Ground-breaking performance in both still and movie recording - The A7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

High resolution and large aperture full-frame performance in a compact and lightweight lens.  55mm Filter fitting.  Upgrading? Check our offer for your old gear

E mount lens for Alpha 6000 series, etc, 35mm focal length, (52 equ) optical steady shot, quiet focus and aperture motors, Direct manual focusUpgrading? Check our offer for your old gear

Capture more - Versatile 18-50mm lens allows you capture a wider scene.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Creative colours - Creative Look offers ten presets so simply select one that matches your vision.  Amazing audio - The new built-in Intelligent 3-Capsule Mic switches the direction of the built-in mic from when the camera recognises a human face in the frame.  Large sensor - The large 1.0 type sensor provides incredible detail and quality.  Upgrading? Check our offer for your old gear0% Finance

Fast standard - Premium optics with a constant f2.8 aperture throughout the zoom range.  Perfect everyday lens - Landscapes, portraits, street and travel, this lens is ideal for your everyday use.  Stunning resolution - Advanced Ashperical and ED glass elements offer excellent clarity throughout the zoom range.  XD Linear Motor - Autofocus is fast and reliable thanks to Sony's powerful XD Linear motor.  Professional reliability - Built to endure harsh environments and keep on working.  Upgrading? Check our offer for your old gear0% Finance

Fast and wide - Premium optics with a constant f2.8 aperture throughout the wide-angle zoom range.  Sharp and detailed - Three ED and four aspherical elements that include one ED Aspherical glass element deliver high resolution and clarity throughout the zoom range.  Great for movies - The compact nature of the lens makes it ideal for gimbals or handheld video work.  Comprehensive control - Focus, zoom, and aperture rings provide instant control.  Professional reliability - Built to endure harsh environments and keep on working.  Upgrading? Check our offer for your old gear

The ultimate portrait prime - Designed and built to the strictest precision standards.  Sublime two sensor autofocus accuracy - RDSSM drive provides the required power and speed.  Extraordinary resolution and bokeh - Outstanding resolution even at F1.4 renders the subject with impressive dimensionality.  Easy de-click for movies - Click stops on aperture ring can be easily turned on or off to suit still or movie shooting applications.  Three ED glass elements contribute to this lens’s outstanding optical performance - Maximizing both clarity and the natural look and colour.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear

50mm, large aperture prime lens for the smaller 6000 Series.  Makes an ideal portrait lens.  Upgrading? Check our offer for your old gear

Perfect for wildlife and more - Reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters.  Pinpoint autofocus is achieved with blazing speed - The DDSSM system is incredibly quiet, too.  An 11 blade circular aperture - Takes bokeh quality to new levels of smooth beauty with natural looking highlights.  3 mode Optical SteadyShot - Optical image Stabilisation makes it easier to shoot sharp images.  Customisable focus hold buttons - In three locations 90° apart for easy access when shooting.  Dust and moisture resistant design - Provides the reliability needed for outdoor use.  Upgrading? Check our offer for your old gear0% Finance

Telephoto macro lens with built in image stabilisation - Delivers outstanding G Lens quality with stunning resolution at up to 1:1 magnification.  Innovative DDSSM (Direct Drive Super-Sonic wave Motor) system - Precise, quiet focus for stills and movies -.  Sharp and clear without a tripod - built-in OSS image stabilisation makes it possible to shoot sharp macro images handheld.  Fast auto/manual focus switching - Focus ring simply slides back and forth to switch between manual and auto focus.  Floating focus mechanism - For optimum suppression of close focus aberration.  Upgrading? Check our offer for your old gear0% Finance

Wide angle G Master zoom lens - Fast, high resolution F2.8 16-35mm.  High corner to corner resolution - Aspherical elements minimise distortion, while ED glass elements control chromatic aberration.  Gorgeous background bokeh - Expressive bokeh that makes the subject stand out.  Innovative DDSSM (Direct Drive Super-Sonic wave Motor) system - Precise, quiet focus for stills and movies.  Light and compact for high mobility - Ideal match for compact E-mount bodies.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear

Taking stills and movie recording to the next level - The Alpha 7 V is the perfect companion for creators with a vision.  Enhanced image sensor and processing engine - Advanced AI subject recognition.  Blackout free bursts at up to 30 fps - Up to as much as 16 stops of dynamic range.  Partially stacked Exmor RS CMOS image sensor - Featuring high speed circuitry above and below the sensing layer.  Advanced Wi-Fi for wireless transfers and remote tethering - Two USB Type-C ports.  7K oversampled 4K 60p recording - With full pixel readout and no pixel binning.  Upgrading? Check our offer for your old gear0% Finance

Next generation creativity on the go - Combines the latest AI technology with Alpha-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

For visual trailblazers - Extreme full-frame movie performance with 12.1-megapixel2 back illuminated Exmor RTM CMOS image sensor.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Fast Hybrid AF with 759 phase-detection AF points - Enhanced Real-time Eye AF.  Stunning AF performance even at 4K 120p - Cinematic colour to be achieved directly in-camera.  Record right on the camera with the amazing richness of 10-bit depth and 4:2:2 colour sampling - For far greater flexibility in image grading, post-processing and compositing.  Workflow efficiency - Both card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards.  Upgrading? Check our offer for your old gear

Video Performance Guarantee -VPG400.  Enhanced workflow with extremely high read speed of up to 1800 MB/s and write speed of up to 1700 MB/s.  TOUGH, IP57-rated, for professional reliability.  Compact size gives a compact camera body design.  

Top performance G Master zoom lens - That is ideal for sports and wildlife,.  Fast, tenacious autofocus - Precision sensors provide real time feedback for extremely high positioning accuracy,.  Consistently high corner to corner resolution - At any focusing distance throughout the lens’s zoom range.  Compact, lightweight, and mobile - Magnesium alloy components for easier, more stable handheld shooting.  Built in Optical SteadyShot image stabilisation - Easier to capture blur free images, particularly when shooting sports.  Zoom smoothness adjuster - Provides mechanical control of zoom ring torque.  Upgrading? Check our offer for your old gear0% Finance

Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality.  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

High speed performance - Built for speed and reliability to keep you shooting.  High-end video - The transfer speeds of up to 800MB/s read and 700MB/s write allow you to shoot high data video.  Tough - Designed to endure the harshest of environments, these are IP57 rated and can withstand drops up to 7.5m.  Memory Card File Rescue - On the rare occasion when things go wrong, your card is backed by Sony's file recovery software.  

Next generation creativity on the go - Combines the latest AI technology with Alpha-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated sensor.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Ultra-high-speed storage for innovative creators - Write speeds up to 1700MB/s, around four times that of the best SDXC cards.  Dependable videography - Ideal for professional high-bitrate video recording, such as 4K 120p capture. VPG (Video Performance Guarantee) 400.  Ultra-efficient workflow - Ultra-fast read speeds of up to 1800MB/s for data transfer and backup.  Scan and monitor your memory - When used with the MRW-G3 card reader, keeping you informed of the card's condition.  Recover lost files - With Sony's downloadable rescue software.