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Super-35, super-quality - The super-35 imaging sensor provides outstanding colours and detail.  S-Log3 - The FX30 can shoot S-Log3 for an expansive 14+ stops of latitude, providing true cinematic image quality during post-production.  4K Slow motion - Create smooth video whilst shooting 4K at 120p.  Stabilisation - New and improved IBIS reduce wobble and vibrations when shooting handheld.  Dual Base ISO - Extends dynamic range and reduces the level of noise that is produced in low-light.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Super-35, super-quality - The super-35 imaging sensor provides outstanding colours and detail.  S-Log3 - The FX30 can shoot S-Log3 for an expansive 14+ stops of latitude, providing true cinematic image quality during post-production.  4K Slow motion - Create smooth video whilst shooting 4K at 120p.  Stabilisation - New and improved IBIS reduce wobble and vibrations when shooting handheld.  Dual Base ISO - Extends dynamic range and reduces the level of noise that is produced in low-light.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Convenient tool - Serves as a larger grip for handheld shooting as well as a sleek tabletop tripod.  Everyday versatility - Ideal to carry with you for general photography and video.  Bluetooth control - Connect to your camera and control a variety of functions.  Ergonomic - The GP-VPT2BT features a textured grip and wonderful ergonomics.  Tilt and swivel head - Quickly and easily position the camera for subject or selfie stills or movies.  One Year UK Warranty

Comfortable Vlogging Camera - Perfect for any solo content creator on the go.  24-70mm zoom lens - Built in image stabilisation for smooth shooting.  Integrated 3-capsule microphone - Full stereo recording with noise reduction.  Ai derived subject recognition - Reliable real time Eye AF.  Beautiful Bokeh - Blurred background at the touch of a button.  Unique face priority - Detects the subject's face automatically setting the optimum exposure.  Upgrading? Check our offer for your old gear

Extreme resolution - 61mp in a compact size full frame body.  Up to 693 phase detection points cover approx. 79% of the image area - Accurately acquiring focus even when the subject is small.  High precision image stabilisation unit, advanced gyro sensors - Optimised image stabilisation algorithms effectively detect and correct camera shake.  Highly detailed 4K movie capture with 6.2K oversampling - Real time tracking with advanced subject recognition,.  Innovative AI processing unit can use subject form data to accurately recognise movement - Recognises not just eyes, but also body and head position with high precision.  AI-based real time tracking can be activated by specifying the subject - The camera automatically tracks the subject letting the user concentrate on framing and composition.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Fast and wide - Premium optics with a constant f2.8 aperture throughout the wide-angle zoom range.  Sharp and detailed - Three ED and four aspherical elements that include one ED Aspherical glass element deliver high resolution and clarity throughout the zoom range.  Great for movies - The compact nature of the lens makes it ideal for gimbals or handheld video work.  Comprehensive control - Focus, zoom, and aperture rings provide instant control.  Professional reliability - Built to endure harsh environments and keep on working.  Upgrading? Check our offer for your old gear

Ultra-slim, Wide-aperture, Go-anywhere Pancake lens for the Alpha 6000 seriesUpgrading? Check our offer for your old gear

The ultimate portrait prime - Designed and built to the strictest precision standards.  Sublime two sensor autofocus accuracy - RDSSM drive provides the required power and speed.  Extraordinary resolution and bokeh - Outstanding resolution even at F1.4 renders the subject with impressive dimensionality.  Easy de-click for movies - Click stops on aperture ring can be easily turned on or off to suit still or movie shooting applications.  Three ED glass elements contribute to this lens’s outstanding optical performance - Maximizing both clarity and the natural look and colour.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear

Large aperture prime telephoto lens - Delivers outstanding resolution of the G Master series.  Big, beautiful, natural bokeh - 11-blade circular aperture produces smooth, elegant bokeh.  Dual front and rear XD linear motors - Achieve fast, precise, quiet AF making it possible to maintain focus.  Easy access and convenient control - Customisable focus hold buttons on the side and top surfaces of the lens .  Focus range limiter - Maximise AF speed and prevent focusing on unwanted objects.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear0% Finance

Compact high resolution telephoto zoom - Outstanding optical and AF performance.  Spectacular G Lens rendering - Excellent corner to corner resolution and contrast throughout the zoom range.  Eye opening close up performance - Half macro capability throughout the zoom range.  Fast autofocus - Matches high speed bodies.  Refined movie performance and imagery - Linear response MF ensures that manual focus responds directly and linearly to subtle control.  Top class performance with teleconverters - Fully compatible with Sony's 1.4x and 2.0x teleconverters.  Upgrading? Check our offer for your old gear0% Finance

G Master - Flagship level optics and build quality provide a professional shooting experience.  8 elements in 13 groups including one XA as well as ED and Super-ED elements.  Weather-sealed and Nano AR lens coating.  Nine circular iris blades.  0.38m minimum focus.  82mm Filter thread.  Upgrading? Check our offer for your old gear0% Finance

Compact, mobile 5x super-telephoto zoom - Weighs in at just 625 grams.  Superb image quality at any focal length - Offers plenty of coverage for a wide spectrum of subjects.  Circular aperture mechanism enhances bokeh quality - Making it possible to take advantage of the narrow depth of field available.  Built in Optical SteadyShot image stabilisation - Capture blur free images when shooting at super-telephoto focal lengths.  Top class AF performance - fast, precise, and tenacious thanks to linear motor technology.  Dust and moisture resistant design - Reliability needed for outdoor use in challenging conditions.  Upgrading? Check our offer for your old gear0% Finance

Versatile image making tool that can handle a wide range of subjects - From portraits and scenery to sports and nature.  High resolution at any focal length - Beautiful background bokeh that is an important part of G Lens appeal.  Incredible close-ups - With a close focus of 0.9m, you can capture amazing close up details too.  Snappy, spot-on focus - Advanced actuator maximises autofocus speed and precision.  Built in Optical SteadyShot image stabilisation - Minimises the effects of camera shake.  Durable - This lens is dust and moisture resistant for extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear

Full Frame all round performer - Impressive optical performance with lightweight, compact convenience.  7-blade circular aperture - More natural, rounded defocusing or ‘bokeh’.  Built in optical image stabilisation - Shoot blur free images handheld.  Aspherical lens elements - Minimise distortion .  ED (Extra-low Dispersion) glass elements - Provide superior contrast, resolution, and colour fidelity.  Dust and moisture resistant design.  Upgrading? Check our offer for your old gear

Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Ground-breaking performance in both still and movie recording - The A7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Grab the best of life - Despite its compact size and light weight, the A6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  USB C charging.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

For visual trailblazers - Extreme full-frame movie performance with 12.1-megapixel2 back illuminated Exmor RTM CMOS image sensor.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Fast Hybrid AF with 759 phase-detection AF points - Enhanced Real-time Eye AF.  Stunning AF performance even at 4K 120p - Cinematic colour to be achieved directly in-camera.  Record right on the camera with the amazing richness of 10-bit depth and 4:2:2 colour sampling - For far greater flexibility in image grading, post-processing and compositing.  Workflow efficiency - Both card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards.  Upgrading? Check our offer for your old gear

Made to be tough - Designed for absolute dependability, the resin body is 18 times more durable than a conventional SD card.  High speed performance - Ultra high speed performance up to 300MB/s read and 299MB/s write.  Dependable - Optimised for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording or fast burst shooting.  

Travel friendly - Ideal travel lens thanks to the small and compact design, weighing only 460g.  Large zoom range - From a wide 18mm, to the telephoto 200mm, this 11x zoom range can easily cover a variety of scenarios.  Clear optics - Aspherical and ED glass elements offer excellent clarity throughout the zoom range.  Stabilised - Built-in OSS (Optical SteadyShot) image stabilisation keeps things steady for you.  Upgrading? Check our offer for your old gear

Compact size, full frame Power - TheA7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R CMOS sensor works with Sony's BIONZ X? engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Professional-looking vlogs are easy with the ZV-E10 - Thanks to interchangeable lenses that capture the world however you choose to see it.  Easy, impressive vlogs - One touch control of background blurring.  Product Showcase Setting - Camera will quickly and automatically shift focus from your face to a product held in front of the camera.  Impressive images are the result of the camera's 24mp APS-C sized image sensor - High resolution 4K movies is as easy as pressing the MOVIE button.  Stunningly clear audio - Built for clear voice recording.  Share and connect - Simple remote connectivity with high-quality images.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessoriesNew Low Price

Enhanced expression and intuitive operation - Vlogging camera with Interchangeable lenses.  Advanced sensor technology - APS-C back illuminated Exmor R CMOS sensor with 26.0 megapixels.  Creative look function, create expressive moods in camera - Offering 10 presets that can be used as they are or customised.   Ensures consistently smooth, precise focus - 759 focal plane phase? detection AF points.  Electronic image stabilisation - providing highly effective stabilisation without sacrificing mobility.  Advanced 3 capsule microphone - Offers excellent pickup and noise reduction performance .  Upgrading? Check our offer for your old gear0% Finance