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AI-driven performance - Equipped with an AI processing unit specifically dedicated to processing of data to enable more accurate recognition of subjects .  .  Extraordinary resolution - Captures stunning 61MP photos, advanced BIONZ XR? processing engine to deliver breath-taking detail in both stills and movies.  .  Advanced 5-axis in-body optical stabilisation - Achieves effective stabilisation for slow-shutter shots where it is preferable to avoid the need for increased sensitivity.  .  693 Phase detection AF points covering 79% of the sensor - AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode.  .  Outstanding 4K movie recording up to 60p(50p) - Expressive S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones.  .  Workflow and reliability geared to pros - Fast Wi-Fi and FTP plus two media slots support both CFexpress Type A cards and UHS-I and UHS-II SDXC/SDHC cards.  .  Upgrading? Check our offer for your old gear0% FinanceUpgrading? Check our offer for your old gear0% Finance

Stable high-power GN60 output - Satisfies professional needs, making this the premier flash for wedding photography, portrait flash, and more.  Fast head angle adjustment with Quick Shift Bounce - Helps you capture key moments when using the HVL-F60RM2 flash for portrait photography, as a wedding flash, and more.  Intelligent communication with Sony's genuine high power flash system.  Fast recycle and dependable high-speed continuous Sony flash.  Comprehensive control from compatible cameras.  One Year UK Warranty

Compact shotgun microphone - High performance microphone designed for precision .  Three directivity modes - Super directional unidirectional and omnidirectional.  Built-in digital audio interface - Audio signal is transferred to the camera in digital form.  Advanced shock and vibration suppressing design - Minimises low frequency or handling, noise.  clear sound - Low cut filter that cuts out subsonic noise.  Cable free connection - Simply clip the microphone into the Multi interface shoe.  One Year UK Warranty

Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  .  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  .  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  .  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  .  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  .  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  .  Upgrading? Check our offer for your old gear0% FinanceNew Low Price Upgrading? Check our offer for your old gear

Super-35, super-quality - The super-35 imaging sensor provides outstanding colours and detail.  .  S-Log3 - The FX30 can shoot S-Log3 for an expansive 14+ stops of latitude, providing true cinematic image quality during post-production.  .  4K Slow motion - Create smooth video whilst shooting 4K at 120p.  .  Stabilisation - New and improved IBIS reduce wobble and vibrations when shooting handheld.  .  Dual Base ISO - Extends dynamic range and reduces the level of noise that is produced in low-light.  .  Upgrading? Check our offer for your old gear0% FinanceNew Low Price Upgrading? Check our offer for your old gear

Super-35, super-quality - The super-35 imaging sensor provides outstanding colours and detail.  .  S-Log3 - The FX30 can shoot S-Log3 for an expansive 14+ stops of latitude, providing true cinematic image quality during post-production.  .  4K Slow motion - Create smooth video whilst shooting 4K at 120p.  .  Stabilisation - New and improved IBIS reduce wobble and vibrations when shooting handheld.  .  Dual Base ISO - Extends dynamic range and reduces the level of noise that is produced in low-light.  .  Upgrading? Check our offer for your old gear0% FinanceNew Low Price Upgrading? Check our offer for your old gear0% Finance

Ultra-wide 20 mm to 70 mm in a compact, lightweight lens - Outstanding G Lens image quality.  Peak AF performance for stills and movies - Reliable tracking when shooting continuous stills and high frame rate movie.  Refined movie imagery - Advanced technology reduces focus breathing and focus and axial shift .  Rugged and reliable - Weather sealed construction and a fluorine coated front element .  Constant F4 maximum aperture - Offers greater flexibility in choosing apertures at any focal length.  Click ON/OFF switch - Allows the aperture click stops to be turned off when smooth, seamless operation is required.  Upgrading? Check our offer for your old gear0% Finance

Fast standard - Premium optics with a constant f2.8 aperture throughout the zoom range.  Perfect everyday lens - Landscapes, portraits, street and travel, this lens is ideal for your everyday use.  Stunning resolution - Advanced Ashperical and ED glass elements offer excellent clarity throughout the zoom range.  XD Linear Motor - Autofocus is fast and reliable thanks to Sony's powerful XD Linear motor.  Professional reliability - Built to endure harsh environments and keep on working.  Upgrading? Check our offer for your old gear0% Finance

Fast and wide - Premium optics with a constant f2.8 aperture throughout the wide-angle zoom range.  Sharp and detailed - Three ED and four aspherical elements that include one ED Aspherical glass element deliver high resolution and clarity throughout the zoom range.  Great for movies - The compact nature of the lens makes it ideal for gimbals or handheld video work.  Comprehensive control - Focus, zoom, and aperture rings provide instant control.  Professional reliability - Built to endure harsh environments and keep on working.  Upgrading? Check our offer for your old gear

Compact, lightweight comprehensive zoom - Consistently high image quality.  Advanced optics - Achieve high corner to corner resolution throughout the zoom range.  One lens solution for mobile, versatile shooting - Shoot a wide range of subjects and situations.  Bright constant F4 maximum aperture throughout the zoom range - Keeps the brightness even when focal length is changed.  Direct Drive SSM AF drive system offers fast, precise, quiet focusing - And a precision optical design minimises focus breathing.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gearNew Low Price

The ultimate portrait prime - Designed and built to the strictest precision standards.  Sublime two sensor autofocus accuracy - RDSSM drive provides the required power and speed.  Extraordinary resolution and bokeh - Outstanding resolution even at F1.4 renders the subject with impressive dimensionality.  Easy de-click for movies - Click stops on aperture ring can be easily turned on or off to suit still or movie shooting applications.  Three ED glass elements contribute to this lens’s outstanding optical performance - Maximizing both clarity and the natural look and colour.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear0% Finance

Small, bright 35mm for breath-taking images - Delivering eye opening G Master resolution.  11 blade aperture mechanism produces an almost circular aperture - Even when the lens is wide open.  XD Linear Motors - Achieve fast, precise quiet AF and tracking.  ED glass element suppresses chromatic aberration - Nano AR Coating II that maintains superb image clarity .  Professional control and reliability - Focus hold button, focus ring support smooth, efficient operation.  Minimum focusing distance of 27cm) and maximum magnification of 0.23x - Make it possible to shoot impressive close ups.  Upgrading? Check our offer for your old gear0% Finance

Large aperture ultra-wide angle prime lens - Offers G Master that is incredibly compact.  Large F1.8 maximum aperture allows low light shooting - Without having to use extremely slow shutter speeds.  Precise XA elements and 9-blade circular aperture mechanism - Creating exquisite background bokeh.  Minimum focus distance is just 0.25m - So you can move right in.  Quiet, low vibration AF - An unprecedented advantage for shooting movies with ultra-wide angles.  Dust and moisture resistant design - Maximises reliability when using in challenging outdoor conditions.  Upgrading? Check our offer for your old gear0% Finance

Large aperture prime telephoto lens - Delivers outstanding resolution of the G Master series.  Big, beautiful, natural bokeh - 11-blade circular aperture produces smooth, elegant bokeh.  Dual front and rear XD linear motors - Achieve fast, precise, quiet AF making it possible to maintain focus.  Easy access and convenient control - Customisable focus hold buttons on the side and top surfaces of the lens .  Focus range limiter - Maximise AF speed and prevent focusing on unwanted objects.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear0% Finance

Wide angle G Master zoom lens - Fast, high resolution F2.8 16-35mm.  High corner to corner resolution - Aspherical elements minimise distortion, while ED glass elements control chromatic aberration.  Gorgeous background bokeh - Expressive bokeh that makes the subject stand out.  Innovative DDSSM (Direct Drive Super-Sonic wave Motor) system - Precise, quiet focus for stills and movies .  Light and compact for high mobility - Ideal match for compact E-mount bodies.  Dust and moisture resistant - Extra protection and reliable operation in challenging environments.  Upgrading? Check our offer for your old gear0% Finance

Compact, mobile 5x super-telephoto zoom - Weighs in at just 625 grams.  Superb image quality at any focal length - Offers plenty of coverage for a wide spectrum of subjects.  Circular aperture mechanism enhances bokeh quality - Making it possible to take advantage of the narrow depth of field available.  Built in Optical SteadyShot image stabilisation - Capture blur free images when shooting at super-telephoto focal lengths.  Top class AF performance - fast, precise, and tenacious thanks to linear motor technology.  Dust and moisture resistant design - Reliability needed for outdoor use in challenging conditions.  Upgrading? Check our offer for your old gear0% Finance

Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  .  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  .  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  .  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  .  Upgrading? Check our offer for your old gearNew Low Price Upgrading? Check our offer for your old gear

Ground-breaking performance in both still and movie recording - The A7 IV is the ideal hybrid, providing breath-taking imagery.  .  Full frame 33.0MP back illuminated Exmor R CMOS sensor - Delivers outstanding speed and superb image quality.  .  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  .  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  .  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  .  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  .  Upgrading? Check our offer for your old gear0% FinanceUpgrading? Check our offer for your old gear

Constant F2.8 70-200mm zoom - Extraordinary G Master resolution and bokeh.  Class-leading close up performance - Minimum focusing distance of 0.96m and 0.25x maximum magnification is ideal for portraits.  An 11 blade circular aperture - Takes bokeh quality to new levels of smooth beauty with natural looking highlights.  High performance image stabilisation - Built right into the lens for sharp, blur free images.  Fast AF optimised for stills and video - Multiple position sensors to allow the body’s AF to operate at full capacity. .  Switchable MODE 2 stabilisation - Allows image stabilisation to be used with panned shots .  Upgrading? Check our offer for your old gear

Compact and portable - At 79.3mm in length, the ECM-B10 gives you plenty of clearance, even on a gimbal.  Advanced beamforming technology - Digital signal processing using beamforming technology achieves super-directivity.  Unidirectional - The unidirectional pattern captures sound from a wide field in front of the microphone while minimising pickup from behind.  Omnidirectional - Picks up audio equally from all directions, useful for recording environmental sounds or the voice of the camera operator.  

Made to be tough - Designed for absolute dependability, the resin body is 18 times more durable than a conventional SD card.  High speed performance - Ultra high speed performance up to 300MB/s read and 299MB/s write.  Dependable - Optimised for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording or fast burst shooting.  

Top performance G Master zoom lens - That is ideal for sports and wildlife,.  Fast, tenacious autofocus - Precision sensors provide real time feedback for extremely high positioning accuracy,.  Consistently high corner to corner resolution - At any focusing distance throughout the lens’s zoom range.  Compact, lightweight, and mobile - Magnesium alloy components for easier, more stable handheld shooting.  Built in Optical SteadyShot image stabilisation - Easier to capture blur free images, particularly when shooting sports.  Zoom smoothness adjuster - Provides mechanical control of zoom ring torque.  Upgrading? Check our offer for your old gear0% Finance

Compact size, full frame Power - TheA7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R CMOS sensor works with Sony's BIONZ X? engine to deliver superb colour reproduction .  .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  .  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  .  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  .  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  .  Upgrading? Check our offer for your old gear0% FinanceNew Low Price Upgrading? Check our offer for your old gear0% Finance

Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  .  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  .  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  .  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  .  Side opening vari angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  .  Upgrading? Check our offer for your old gear0% FinanceUpgrading? Check our offer for your old gear0% FinanceNew Low Price