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Sophisticated operability and network connectivity - For enhanced support in the field.  Rugged go anywhere reliability and unrivalled speed - Demanded of professional workflows.  High speed continuous shooting at up to 20fps with AF/AE tracking - Stunning high-speed performance and ample buffer .  Blackout free shooting - Subject is visible during shutter release with 60fps live view and minimal display lag in continuous shooting.  With 693 phase detection and 425 contrast detection AF points - The sensor provides wide and high-density AF covering 93% of the image.  AI-based real time tracking - Instant focusing on one eye, human or animal.  Upgrading? Check our offer for your old gear

Perfect balance - A gimbal tripod head is indispensable when using large, heavy camera-lens combinations.  Rugged and portable - Ideal for smaller mirrorless cameras, the lightweight PH-10 is extremely resilient due to its 10-layer carbon construction.  Smooth operator - Smooth, jerk free movements makes tracking moving objects a breeze.  Small and mighty - This strong and lightweight 980g gimbal can take setups up to a whopping 15kg.  Arca Swiss ready - The dovetail clamp is compatible with all Arca Swiss Quick-Release plates.  

XF Quality - Metal construction & high quality ED glass elements.  Dust and weather resistant - capable of operating in temperatures as low as 10deg C.  Filter size 39mm.  Upgrading? Check our offer for your old gear

Cinematic freedom - Small but powerful cine camera designed to be rigged out your way.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Hybrid AF - 759 phase-detection AF points and Sony's renowned real time tracking provide ultimate reliability.  4K 120p - Record video in 10-bit 4:2:2 without pixel binning or line skipping.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Genuine Sigma product - Quality and Performance assured.  .  

Strong and versatile - Bright 50mm optics with a strong 10x magnification provide exceptional all round use.  Excellent up close - Easily magnify smaller subjects with the 2m close focus.  Abbe-König Prisms and Dielectric Coatings - These prisms feature multi-layer coatings which provide even more transmission.  APO Optical System - APO combined with HD glass offer stunning colour and clarity.  Impressive build quality - Optics are sealed with O-rings to prevent moisture whilst the outer shell is protected by ArmorTek.  Tripod mountable - Keep it steady with optional adapter.  Upgrading? Check our offer for your old gear0% FinanceEnd of line - available while stocks last

VR ready - Designed to capture the world in virtual reality.  High quality optics - The RF 5.2mm F2.8L lens utilises two UD elements per lens to correct for aberrations and features SWC coatings.  Bright f/2.8 aperture - Superb performance even in low light.  ND filter compatible - A rear filter holder allows the use of pre-cut ND filters for precise exposure control.  Small and compact - The overall design is small and light weighing in at 350g.  Upgrading? Check our offer for your old gear0% Finance

Lightweight tripod - Complete with Three way head.  Ideal for content creators - Photographers, videographers and birders.  Four section legs - With oversized flip-lock levers.  Geared centre column with crank handle - Allows precise height adjustment.  Max. Operating Height: 1,550mm.  Folded Length: 465mm.  

Low profile designed backpack - For the content creator and photographer.  Two compartments - Lower compartment holds the removable camera cube and the upper one for everyday items.  Removable Camera Cube - Can be used independently of the backpack.  Water resistant Rugged Twill fabric - Durable and ultimate weather protection.  Two large Internal zipped pockets - For storing documents and valuables.  Two external side pockets - Suitable for a small water bottle and other accessories.  End of line - available while stocks last

A small, lightweight RF-S lens - Built for APS-C R series cameras.  Lightweight and portable.  Versatile telephoto zoom range - Ideal for travel, sports and pets.  Upgrading? Check our offer for your old gear

Versatile rucksack for camera gear or everyday use - Ergonomically designed shoulder straps help with weight distribution.  Made of 3 layer waterproof material - Real top grain leather trim .  Removable flexible padded insert - Convert the rucksack from a camera bag to a casual bag in seconds.  Front pocket - Closes with a double zip and is protected by its own top flap with clogball brass fastening for extra security.  Made in England - 5 year manufacturers guarantee.  

Next generation creativity on the go - Combines the latest AI technology with Alpha-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Delivers bokeh so flawless and AF so swift - You’re free to try anything.  Flawless bokeh - Perfectly round circles of bokeh, even when shooting at f/1.8 .  High pixel counts are unforgiving - Acquires focus quickly, even at the widest aperture where the focal plane is thinner.  Create images of unparalleled artistry and depth - Fine details such as hair or feathers are rendered with such astounding sharpness .  Handles light dispersion with extraordinary finesse - Cutting through glare and leaving lens flare behind.  Weighing just shy of a kilo and with customisable controls - It’s beautifully manageable whether shooting handheld or rigged.  Upgrading? Check our offer for your old gearFive Year Warranty when you register your purchase with Nikon UK

Interchangeable plates - All plates are interchangeable between ProCube2 charger bases.  AA - Dedicated fit for AA rechargeable batteries.  Quad charging - Charge four AA batteries simultaneously.  Multi-system shooters - Ideal for those with two or more camera systems.  

Unrivaled versatility - Attach and detach securely, instantly and one-handedly using our patent-pending Anchor Link™ connection system.  Sling, neck, or shoulder strap - Instantly reconfigure Leash to adapt to your camera/lens setup, activity, or environment.  New adjusters - Low-profile aluminum/Hypalon quick adjustment system with dual adjusters.  Updated achors - Comes with our newest V4 Anchor connectors, which hold 90kg each.  

Classic combo - This mid-sized aperture binocular with 10x magnification is ideal for all year round use in the British woodlands.  Excellent up close - Easily magnify smaller subjects with the 1.8m close focus.  APO Optical System - APO combined with HD glass offer stunning colour and clarity.  XR Plus coatings - Anti-reflective XR Plus coatings help prevent flare and increase light transmission.  Impressive build quality - Optics are sealed with O-rings to prevent moisture whilst the outer shell is protected by ArmorTek.  Tripod mountable - Keep it steady with optional adapter.  Upgrading? Check our offer for your old gear0% Finance

Strong and versatile - Bright 50mm optics with a strong 12x magnification provide exceptional all round use.  Excellent up close - Easily magnify smaller subjects with the 2m close focus.  Abbe-König Prisms and Dielectric Coatings - These prisms feature multi-layer coatings which provide even more transmission.  APO Optical System - APO combined with HD glass offer stunning colour and clarity.  Impressive build quality - Optics are sealed with O-rings to prevent moisture whilst the outer shell is protected by ArmorTek.  Tripod mountable - Keep it steady with optional adapter.  Upgrading? Check our offer for your old gear0% Finance

Pocketable - You can't eat this pancake, but you can put it in your pocket with ease.  Manual focus - Great for zone-focus street photography.  Fixed aperture - The fixed f8 aperture and 26mm focal length provide plenty of depth, great for landscapes or cityscapes.  Close up - The 0.25m minimum focus distance allows for creative close ups.  Upgrading? Check our offer for your old gear

Genuine Nikon product - Quality and compatibility assured.  Bayonet lens hood - Specifically made to fit the NIKKOR Z 35mm f1.4.  Minimises stray light - Reduces lens flare .  Provides some crash protection - From accidental knocks whist on camera.  

High Transfer Speed - Perfect for your everyday photos & videos .  Versatile - Designed for point-and-shoot and mid-range DSLR cameras and HD camcorders.  Durable - Rigorously tested, and designed to be water, temperature, shock, vibration and X-ray proof.  

A macro marvel - The 60mm is a versatile lens optimised for working with close-up subjects.  Small and light - The small and compact size make this lens very easy to take out into the field.  Durable - Like many other lens from OM Systems, this features a weather-resistant construction.  Beautiful bokeh - The rounded 7-blade diaphragm provides smooth and pleasing bokeh.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

Compact digital camera - Ideal for everyday photography.  10x optical zoom - Get closer to your subject.  13MP sensor with 4:3 image ratio - ISO range between 100-3200 and built-in flash for low-light shooting.  Records video at up to 4K 60p - With sound using built in microphones.  Impressive autofocus - Offers subject detection for sharp results.  Compatible with microSD/TF card - Up to 256GB (not included).  Upgrading? Check our offer for your old gear

Minimalist, stylish appearance - Distinguishing it from traditional camera bags and suitable for daily commutes.  Large rear opening with 180° lay flat access - Allowing easy and organised storage with full visibility of your gear.  Perfect internal organization system - Padded bottom compartment for camera gear protection and a top storage compartment for everyday items.  Both compartments can be removed - Providing seamless storage for larger items.  Comfortable carrying with wide shoulder straps - And a breathable back panel for long-term use without shoulder strain or fatigue.  Dual quick access openings - One on the side for your camera, and one on the top for everyday essentials.  

One bag to meet all your needs - designed for every kind of trip from a 2-week journey to a weekend jaunt.  Ultimate accessibility - international carry-on approved, theft-deterrent zipper pulls, padded shoulder & waist straps stow under magnetic flaps for worry-free bag-checking.  Huge capacity - expansion zips for fitting more or compressing your load, external carry straps stow beneath a magnetic flap.  Space for everything - hugely expandable side pockets for water bottles, tripods and more,soft-lined zippered top pocket for keys, glasses, passport, etc, padded, dedicated laptop and tablet sleeves.  Rugged protection - weatherproof 100% recycled 400d nylon canvas shell, rugged 900d waterproof bottom liner .  All-day comfort - stowable hip belt, stowable sternum strap, 360-degree grab handles.