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12 months 0% Finance
Sony Alpha 6400A Mirrorless Camera with 18-135mm OSS Lens
Sony Alpha 6400A Mirrorless Camera with 18-135mm OSS Lens
Grab the best of life - Despite its compact size and light weight, the ?6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  USB C charging.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,099.00
£20 Discount
Sony Alpha 6700 Mirrorless Camera BodySony Alpha 6700 Mirrorless Camera Body
Sale
Sony Alpha 6700 Mirrorless Camera Body
Next generation creativity on the go - Combines the latest AI technology with ?-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,449.00 £1,429.00

£100 Discount
Sony Alpha 6700 Mirrorless Camera with 16-50 lensSony Alpha 6700 Mirrorless Camera with 16-50 lens
Sale
Sony Alpha 6700 Mirrorless Camera with 16-50 lens
Next generation creativity on the go - Combines the latest AI technology with ?-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£1,649.00 £1,549.00
In stock
Sony ZV-E10 Interchangeable-lens Vlog Camera bodySony ZV-E10 Interchangeable-lens Vlog Camera body
Sony ZV-E10 Interchangeable-lens Vlog Camera body
Professional-looking vlogs are easy with the ZV-E10 - Thanks to interchangeable lenses that capture the world however you choose to see it.  Easy, impressive vlogs - One touch control of background blurring.  Product Showcase Setting - Camera will quickly and automatically shift focus from your face to a product held in front of the camera.  Impressive images are the result of the camera's 24mp APS-C sized image sensor - High resolution 4K movies is as easy as pressing the MOVIE button.  Stunningly clear audio - Built for clear voice recording.  Share and connect - Simple remote connectivity with high-quality images.  Upgrading? Check our offer for your old gear

in stock Good Stock

£599.00

£100 Discount
Sony Alpha 7C II Mirrorless Camera with 28-60 lens, BlackSony Alpha 7C II Mirrorless Camera with 28-60 lens, Black
Sale
Sony Alpha 7C II Mirrorless Camera with 28-60 lens, Black
Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£2,349.00 £2,249.00
£400 Discount
Sony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lensSony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lens
12% off
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Sony Alpha 7 IV Mirrorless Camera kit with 24-105mm G lens
Ground-breaking performance in both still and movie recording - The ?7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R™ CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£3,199.00 £2,799.00

£100 Discount
Sony Alpha 7C II Mirrorless Camera Body, SilverSony Alpha 7C II Mirrorless Camera Body, Silver
Sale
Sony Alpha 7C II Mirrorless Camera Body, Silver
Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£2,099.00 £1,999.00
£100 Discount
Sony Alpha 7C II Mirrorless Camera with 28-60 lens, SilverSony Alpha 7C II Mirrorless Camera with 28-60 lens, Silver
Sale
Sony Alpha 7C II Mirrorless Camera with 28-60 lens, Silver
Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£2,349.00 £2,249.00

£150 Discount
Sony Alpha 6700 Mirrorless Camera with 18-135 lensSony Alpha 6700 Mirrorless Camera with 18-135 lens
Sale
Sony Alpha 6700 Mirrorless Camera with 18-135 lens
Next generation creativity on the go - Combines the latest AI technology with ?-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,799.00 £1,649.00
£100 Discount
Sony Alpha 7C II Mirrorless Camera Body, BlackSony Alpha 7C II Mirrorless Camera Body, Black
Sale
Sony Alpha 7C II Mirrorless Camera Body, Black
Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening vari angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£2,099.00 £1,999.00

£20 Discount
Sony ZV-E10L Interchangeable-lens Vlog Camera with 16-50 lensSony ZV-E10L Interchangeable-lens Vlog Camera with 16-50 lens
Sale
Sony ZV-E10L Interchangeable-lens Vlog Camera with 16-50 lens
Professional-looking vlogs are easy with the ZV-E10 - Thanks to interchangeable lenses that capture the world however you choose to see it.  Easy, impressive vlogs - One touch control of background blurring.  Product Showcase Setting - Camera will quickly and automatically shift focus from your face to a product held in front of the camera.  Impressive images are the result of the camera's 24mp APS-C sized image sensor - High resolution 4K movies is as easy as pressing the MOVIE button.  Stunningly clear audio - Built for clear voice recording.  Share and connect - Simple remote connectivity with high-quality images.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£699.00 £679.00
12 months 0% Finance
Sony Alpha 7R V Mirrorless Camera BodySony Alpha 7R V Mirrorless Camera Body
Sony Alpha 7R V Mirrorless Camera Body
AI-driven performance - Equipped with an AI processing unit specifically dedicated to processing of data to enable more accurate recognition of subjects .  Extraordinary resolution - Captures stunning 61MP photos, advanced BIONZ XR™ processing engine to deliver breath-taking detail in both stills and movies.  Advanced 5-axis in-body optical stabilisation - Achieves effective stabilisation for slow-shutter shots where it is preferable to avoid the need for increased sensitivity.  693 Phase detection AF points covering 79% of the sensor - AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode.  Outstanding 4K movie recording up to 60p(50p) - Expressive S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones.  Workflow and reliability geared to pros - Fast Wi-Fi and FTP plus two media slots support both CFexpress Type A cards and UHS-I and UHS-II SDXC/SDHC cards.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£3,689.00

Sony Alpha 7S III Mirrorless Camera BodySony Alpha 7S III Mirrorless Camera Body
Sony Alpha 7S III Mirrorless Camera Body
For visual trailblazers - Extreme full-frame movie performance with 12.1-megapixel2 back illuminated Exmor RTM CMOS image sensor.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Fast Hybrid AF with 759 phase-detection AF points - Enhanced Real-time Eye AF.  Stunning AF performance even at 4K 120p - Cinematic colour to be achieved directly in-camera.  Record right on the camera with the amazing richness of 10-bit depth and 4:2:2 colour sampling - For far greater flexibility in image grading, post-processing and compositing.  Workflow efficiency - Both card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards.  Upgrading? Check our offer for your old gear

No stock availability until early September

£3,389.00
£100 Discount
Sony Alpha 9M3 Mirrorless Camera BodySony Alpha 9M3 Mirrorless Camera Body
Sale
Sony Alpha 9M3 Mirrorless Camera Body
Pure full frame potential - Full frame global shutter image sensor is equipped with 24.6 million effective pixels, a stacked CMOS architecture and integral memory.  High volume of data generated by the newly developed Exmor RS™ image sensor can be processed in real time - Even while shooting continuous bursts at up to 120 fps.  Advanced 5-axis in-body optical stabilisation - Advanced gyro sensors and optimised image stabilisation algorithms to effectively detect and correct camera shake, offering 8.0-step stabilisation.  Features 759 phase detection points that covers approximately 95.6% of the image area - Up to 120 AF/AE tracking calculations per second.  AI recognition meets advanced AF - Reliable recognition of a wider range of subjects.  Enjoy an uninterrupted view - Black out free viewfinder, even during continuous shooting .  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£5,199.00 £5,099.00

12 months 0% Finance
Sony Alpha 6400 Mirrorless Camera with 18-135mm OSS LensSony Alpha 6400 Mirrorless Camera with 18-135mm OSS Lens
Sony Alpha 6400 Mirrorless Camera with 18-135mm OSS Lens
Grab the best of life - Despite its compact size and light weight, the ?6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

in stock Available while stocks last

£1,099.00
12 months 0% Finance
Sony ZV-E10 II Interchangeable-lens Vlog Camera bodySony ZV-E10 II Interchangeable-lens Vlog Camera body
Sale
Sony ZV-E10 II Interchangeable-lens Vlog Camera body
PROFESSIONAL CREATIVE FREEDOM - Shoot high-quality 4K video at up to 60 frames per second oversampled from 6K for even more detail and outstanding definition. Get more creative expression in post-production with 10-bit 4:2:2 colour sampling, S-Log 3 Picture Profile, and XAVC S-I (All-Intra) recording format.  FAST, EASY WORKFLOW FOR CONTENT CREATION - Output cinematic content straight from this 4K camera with S-Cinetone Picture Profile, Cinematic Vlog settings, or by applying a variety of Creative Looks to both your photos and videos. Get rock stable footage with the improved Active Mode and eliminate the breathing of the lens distance when changing focus thanks to Focus Breathing compensation.  CAPTURE YOUR SUBJECTS IN FINE DETAIL - Freeze the action in low light with the 26MP Exmor R sensor and BionZ XR processor. Never miss the opportunity to capture the right moment with fast continuous shooting up to 11 fps and more than 70 compatible Sony lenses from wide-angle to telezoom.  FOCUS ON THE IMPORTANT THINGS - Keep your subject in focus while recording in 4K with the upgraded Real-time Eye AF system working on humans, animals, and birds. The Bokeh Switch helps you quickly defocus the background or bring everything into focus, and for product reviews, you can activate the Product Showcase mode for quick and accurate transitions when showing objects to the camera.  RECORD HIGH SOUND QUALITY - Make your voice heard even in windy conditions with the upgraded internal directional microphone or take full advantage of the Digital audio interface by attaching Sony Mi Shoe microphones. From streaming to outdoor or interviews, there is a microphone compatible with ZV-E10 II that will meet your audio needs.  GET CONNECTED - Use the ZV-E10 II as a live streaming camera device outputting FHD at up to 60 frames per second simply by connecting it to your PC via USB-C cable, without the need for a capture card, or through your phone via Wi-Fi and the Creators' App. File transfer to your phone for easy upload to socials has never been faster with 5GHz Wi-Fi or cable connection.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£925.00 £924.00

£100 Discount
Sony Alpha 7C Mirrorless Camera Body, SilverSony Alpha 7C Mirrorless Camera Body, Silver
Sale
Sony Alpha 7C Mirrorless Camera Body, Silver
Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% Finance

No stock availability until early September

£1,699.00 £1,599.00
12 months 0% Finance
Sony Alpha A1 II Mirrorless Camera BodySony Alpha A1 II Mirrorless Camera Body
Sony Alpha A1 II Mirrorless Camera Body
Unprecedented speed and resolution 50.1 effective megapixel full frame Exmor RS™ image sensor - Processed in real time by Sony’s BIONZ XR™ image processing engine.  Advanced AI processing unit applies high-level subject recognition to reliably recognise subjects - Makes it easy to capture even the most challenging subjects.  Fast Hybrid AF - 759 phase detection points, tracking and pinpoint focusing, with adjustable tracking response speed.  Blackout free shooting with no loss of viewfinder image - Allows seamless framing and capture of the subject as if viewed with the naked eye.  Optical 5 axis image stabilisation - Achieves 8.5-step performance at the centre.  4K (3840 x 2160) movies can be cropped and edited from 8K source footage - Overwhelming resolution from 8.6K oversampling.  Upgrading? Check our offer for your old gear0% Finance

No stock. Next delivery expected in September

£6,299.00

12 months 0% Finance
Sony ZV-E10 II Interchangeable-lens Vlog Camera with 16-50 II lensSony ZV-E10 II Interchangeable-lens Vlog Camera with 16-50 II lens
Sony ZV-E10 II Interchangeable-lens Vlog Camera with 16-50 II lens
Enhanced expression and intuitive operation - Vlogging camera with Interchangeable lenses.  Advanced sensor technology - APS-C back-illuminated Exmor R CMOS sensor with approximately 26.0 megapixels.  Creative look function makes it simple to create expressive moods for stills and movies in-camera - Offering 10 presets that can be used as they are or customised.  High density array of 759 focal plane phase­ detection AF points - Ensures consistently smooth, precise focus.  Electronic image stabilisation - providing highly effective stabilisation without sacrificing mobility.  Advanced 3 capsule microphone offers excellent pickup and noise reduction performance - Making it easier than ever to record clear, high-quality audio.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£999.00
£70 Discount
Sony Alpha 7C Mirrorless Camera, Black with 28-60mm LensSony Alpha 7C Mirrorless Camera, Black with 28-60mm Lens
Sale
Sony Alpha 7C Mirrorless Camera, Black with 28-60mm Lens
Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear

No stock availability until early September

£1,969.00 £1,899.00

Sony Alpha 1 Mirrorless Camera BodySony Alpha 1 Mirrorless Camera Body
Sony Alpha 1 Mirrorless Camera Body
Unprecedented speed and resolution for new creative possibilities and workflow - 50 MP at 30 fps.  Interrupted blackout free view of the subject lets you respond instantly and seamlessly - The EVF is minimises latency during continuous shooting.  Wide, fast, precise AF tracking - 759 selectable phase detection points covering about 92% of the image.  Image sensor and BIONZ XR engine deliver 8K (7680×4320) 30p movie recording capability for extraordinary realism - Four times the resolution of 4K .  Dual media slots support UHS-I and UHS-II SDXC/SDHC cards and CFexpress Type A cards - For higher overall capacity and faster read/write speeds.  Active Mode dedicated to movie shooting - Makes 5-axis optical image stabilisation highly effective for handheld shooting.  Upgrading? Check our offer for your old gear

No stock availability until early September

£4,999.00
Sony Alpha 6100 Mirrorless Camera BodySony Alpha 6100 Mirrorless Camera Body
Sony Alpha 6100 Mirrorless Camera Body
Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gear

No stock availability until early September

£649.00

12 months 0% Finance
Sony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm LensesSony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm Lenses
Sony Alpha 6100 Mirrorless Camera with 16-50mm and 55-210mm Lenses
Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£949.00
12 months 0% Finance
Sony Alpha 6100 Mirrorless Camera with 16-50mm LensSony Alpha 6100 Mirrorless Camera with 16-50mm Lens
Sony Alpha 6100 Mirrorless Camera with 16-50mm Lens
Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£699.00

£30 Discount
Sony Alpha 7 III Mirrorless Camera BodySony Alpha 7 III Mirrorless Camera Body
Sale
Sony Alpha 7 III Mirrorless Camera Body
Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,499.00 £1,469.00
12 months 0% Finance
Sony Alpha 7 III Mirrorless Camera with 24-105mm Lens
Sony Alpha 7 III Mirrorless Camera with 24-105mm Lens
Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£2,359.00

12 months 0% Finance
Sony Alpha 6400 Mirrorless Camera Body with 16-50mm LensSony Alpha 6400 Mirrorless Camera Body with 16-50mm Lens
Sony Alpha 6400 Mirrorless Camera Body with 16-50mm Lens
Grab the best of life - Despite its compact size and light weight, the ?6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£849.00
12 months 0% Finance
Sony Alpha 6600 Mirrorless Camera with 18-135mm LensSony Alpha 6600 Mirrorless Camera with 18-135mm Lens
Sony Alpha 6600 Mirrorless Camera with 18-135mm Lens
The choice of creators - A full-fledged toolkit for your imagination.  Reliable and persistent AF - Fast Hybrid AF system combines the best of phase-detection AF and contrast detection AF.  5-axis in-body optical image stabilisation - Detects and compensates for camera shake.  Real-time Eye AF - Provides continuous, stable eye detection even works when the subject's face is partially hidden, backlit, or facing downwards.  24.2-megapixel APS-C image sensor Optimised for highly efficient light collection .  Versatile movie making capabilities - Full pixel readout with no pixel binning enables high resolution 4K movie recording.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£1,399.00

£20 Discount
Sony Alpha 7 III Mirrorless Camera with 28-70mm f3.5-5.6 LensSony Alpha 7 III Mirrorless Camera with 28-70mm f3.5-5.6 Lens
Sale
Sony Alpha 7 III Mirrorless Camera with 28-70mm f3.5-5.6 Lens
Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

in stock Good Stock

£1,699.00 £1,679.00
Sony Alpha 7CR Body, BlackSony Alpha 7CR Body, Black
Sony Alpha 7CR Body, Black
Extreme resolution - 61.0 MP in a compact size full frame body.  Up to 693 phase detection points cover approx. 79% of the image area - Accurately acquiring focus even when the subject is small.  High precision image stabilisation unit, advanced gyro sensors - Optimised image stabilisation algorithms effectively detect and correct camera shake.  Highly detailed 4K movie capture with 6.2K oversampling - Real time tracking with advanced subject recognition,.  Innovative AI processing unit can use subject form data to accurately recognise movement - Recognises not just eyes, but also body and head position with high precision.  AI-based real time tracking can be activated by specifying the subject - The camera automatically tracks the subject letting the user concentrate on framing and composition.  Upgrading? Check our offer for your old gear

in stock In Stock

£2,649.00

12 months 0% Finance
Sony Alpha 6600 Mirrorless Camera BodySony Alpha 6600 Mirrorless Camera Body
Sony Alpha 6600 Mirrorless Camera Body
The choice of creators - A full-fledged toolkit for your imagination.  Reliable and persistent AF - Fast Hybrid AF system combines the best of phase-detection AF and contrast detection AF.  5-axis in-body optical image stabilisation - Detects and compensates for camera shake.  Real-time Eye AF - Provides continuous, stable eye detection even works when the subject's face is partially hidden, backlit, or facing downwards.  24.2-megapixel APS-C image sensor Optimised for highly efficient light collection .  Versatile movie making capabilities - Full pixel readout with no pixel binning enables high resolution 4K movie recording.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£999.00
Sony Alpha 7CR Body, SilverSony Alpha 7CR Body, Silver
Sony Alpha 7CR Body, Silver
Extreme resolution - 61.0 MP in a compact size full frame body.  Up to 693 phase detection points cover approx. 79% of the image area - Accurately acquiring focus even when the subject is small.  High precision image stabilisation unit, advanced gyro sensors - Optimised image stabilisation algorithms effectively detect and correct camera shake.  Highly detailed 4K movie capture with 6.2K oversampling - Real time tracking with advanced subject recognition,.  Innovative AI processing unit can use subject form data to accurately recognise movement - Recognises not just eyes, but also body and head position with high precision.  AI-based real time tracking can be activated by specifying the subject - The camera automatically tracks the subject letting the user concentrate on framing and composition.  Upgrading? Check our offer for your old gear

No stock availability until early September

£2,649.00

£450 Discount
Sony Alpha 7 IV Mirrorless camera bodySony Alpha 7 IV Mirrorless camera body
17% off
Percent Off
Sony Alpha 7 IV Mirrorless camera body
Ground-breaking performance in both still and movie recording - The ?7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R™ CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£2,599.00 £2,149.00
£300 Discount
Sony Alpha 7 IV Mirrorless camera with 28-70mm lensSony Alpha 7 IV Mirrorless camera with 28-70mm lens
11% off
Percent Off
Sony Alpha 7 IV Mirrorless camera with 28-70mm lens
Ground-breaking performance in both still and movie recording - The ?7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R™ CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£2,599.00 £2,299.00

£170 Discount
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera bodySony ZV-E1 Full-frame Interchangeable-lens Vlog Camera body
Sale
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera body
Full-Frame - The ZV-E1 packs a large full-frame sensor, providing the best image quality.  Powered by A.I. - With a built-in AI chip, this vlogging camera is capable of advanced autofocus features detecting human eyes, pets, and objects, as well as auto-framing and framing stabilisation.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£2,349.00 £2,179.00
£200 Discount
Sony Alpha 7C Mirrorless Camera Body,  BlackSony Alpha 7C Mirrorless Camera Body,  Black
11% off
Percent Off
Sony Alpha 7C Mirrorless Camera Body, Black
Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£1,699.00 £1,499.00

£150 Discount
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lensSony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lens
Sale
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lens
Full-Frame - The ZV-E1 packs a large full-frame sensor, providing the best image quality.  Powered by A.I. - With a built-in AI chip, this vlogging camera is capable of advanced autofocus features detecting human eyes, pets, and objects, as well as auto-framing and framing stabilisation.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  EXPAND YOUR CONTENT CREATION - Part of Sony's extensive system, enjoy different angles of view with 70+ full-frame lenses available and capture sound like never before with our ECM digital microphones.  Upgrading? Check our offer for your old gear0% Finance

No stock on site - Back order overdue. Please contact us for any update on eta from Sony UK

£2,599.00 £2,449.00
£70 Discount
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm LensSony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
Sale
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear

in stock Limited stock - please contact us to confirm

£1,969.00 £1,899.00

Lens Deal
Panasonic Lumix S1RII Mirrorless Camera BodyPanasonic Lumix S1RII Mirrorless Camera Body
Panasonic Lumix S1RII Mirrorless Camera Body
Details galore  - Capture stunning details with the 44.3mp Full-Frame CMOS Imaging Sensor and if that doesn't quite cut it for you, there is a 177mp hand-held hi-res mode..  Professional Video - Supports 8K with 6.4K Open Gate recording.  Strong and Stable - Shake-free images thanks to 8 stops of 5-axis built-in image stabilisation.  Dual memory - Two card slots are available, one SD UHS-II and one CF express.  Phase Hybrid AF system - Reliable autofocus which includes AI tracking, so you don't miss a thing.  Rugged - The S1RII is built for professional use and therefore features a magnesium dust, splash and freeze proof body.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

No stock on site. Please allow 10 days for delivery

£2,999.00
Lens Deal
Panasonic Lumix S1RII Mirrorless Camera with 24-105 lensPanasonic Lumix S1RII Mirrorless Camera with 24-105 lens
Panasonic Lumix S1RII Mirrorless Camera with 24-105 lens
Details galore  - Capture stunning details with the 44.3mp Full-Frame CMOS Imaging Sensor and if that doesn't quite cut it for you, there is a 177mp hand-held hi-res mode..  Professional Video - Supports 8K with 6.4K Open Gate recording.  Strong and Stable - Shake-free images thanks to 8 stops of 5-axis built-in image stabilisation.  Dual memory - Two card slots are available, one SD UHS-II and one CF express.  Phase Hybrid AF system - Reliable autofocus which includes AI tracking, so you don't miss a thing.  Rugged - The S1RII is built for professional use and therefore features a magnesium dust, splash and freeze proof body.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

No stock on site. Please allow 10 days for delivery

£3,799.00

£200 Discount
Panasonic Lumix S5D Mirrorless Camera with S 28-200mm lensPanasonic Lumix S5D Mirrorless Camera with S 28-200mm lens
11% off
Percent Off
Panasonic Lumix S5D Mirrorless Camera with S 28-200mm lens
Lidar compatible - The new S5D supports the use of the DJI LiDAR Range Finder (RS).  Full-frame quality - Sublime image quality even in low light situations with the 24mp full-frame CMOS sensor.  Video powerhouse - Exceptional video recording performance for cinema-quality film creation.  Details galore - If 24mp doesn't quite cut it for you, the S5 features a 96mp high-res mode.  Rugged - The S5D is built for professional use and therefore features a dust and splash-proof body.  28-200mm kit - This lens offers fantastic versatility, great for travel.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock While stocks last - One only

£1,798.95 £1,598.95
Five Year Warranty
Panasonic Lumix S5D Mirrorless Camera with S-R18-40mm lensPanasonic Lumix S5D Mirrorless Camera with S-R18-40mm lens
Panasonic Lumix S5D Mirrorless Camera with S-R18-40mm lens
Lidar compatible - The new S5D supports the use of the DJI LiDAR Range Finder (RS).  Full-frame quality - Sublime image quality even in low light situations with the 24mp full-frame CMOS sensor.  Video powerhouse - Exceptional video recording performance for cinema-quality film creation.  Details galore - If 24mp doesn't quite cut it for you, the S5 features a 96mp high-res mode.  Rugged - The S5D is built for professional use and therefore features a dust and splash-proof body.  18-40mm kit - This compact ultra-wide to standard lens features a collapsible design, making it super compact when not in use.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

in stock In Stock

£999.00

£300 Basket Discount
Panasonic Lumix S5II Mirrorless Camera bodyPanasonic Lumix S5II Mirrorless Camera body
Sale
Panasonic Lumix S5II Mirrorless Camera body
New Phase Hybrid AF system - A new and reliable autofocus system combining PDAF with Contrast Detect AF.  Proxy video recording - This new feature records a low bit-rate proxy file when recording video.  Unlimited recording time - The LUMIX S5II’s new optimised heat dissipation structure enables extended recording even when shooting at heavy loads.  Details galore - If 24mp doesn't quite cut it for you, the S5iii features a 96mp high-res mode.  Rugged - The S5ii is built for professional use and therefore features a dust and splash-proof body.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchaseNew Low Price

in stock Low Stock - order now or contact us to reserve

£1,699.00 £1,599.00
£400 Basket Discount
Panasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lensesPanasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lenses
Sale
Panasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lenses
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchaseNew Low Price

in stock In Stock

£2,099.00 £1,929.00

£400 Basket Discount
Panasonic Lumix S5II Mirrorless Camera with 20-60 lensPanasonic Lumix S5II Mirrorless Camera with 20-60 lens
Sale
Panasonic Lumix S5II Mirrorless Camera with 20-60 lens
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock in the UK. Please allow four weeks or more for delivery

£1,999.00 £1,899.00
£300 Basket Discount
Panasonic Lumix S5IIX Mirrorless Camera bodyPanasonic Lumix S5IIX Mirrorless Camera body
Panasonic Lumix S5IIX Mirrorless Camera body
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock in the UK. Please allow four weeks or more for delivery

£1,999.00

£300 Basket Discount
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lensesPanasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lenses
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lenses
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

No stock on site. Awaiting delivery of new order from Panasonic UK. ETA subject to UK availability

£2,299.00
£400 Basket Discount
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 lensPanasonic Lumix S5IIX Mirrorless Camera with 20-60 lens
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 lens
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock on site. Please allow 10 days for delivery

£2,199.00
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What are the benefits of Mirrorless Cameras?

Mirrorless cameras bring a few advantages over traditional SLR cameras. They will invariably be smaller and lighter weight than a SLR equivalent. The cameras will usually be faster, able to shoot multiple images per second, helped by the lack of mirror to move out of the way. They are also (slightly) easier to manufacture, as they have fewer moving parts. In theory a Mirrorless camera needs no moving parts at all, though most do use a physical shutter mechanism.

The main factor that drives most people to Mirrorless is not just size, but that almost all new technology from the main manufacturers is now Mirrorless with less and less new equipment being for SLR cameras.

What are the main differences between Mirrorless & DSLR Cameras?

The first difference is fairly obvious, a Mirrorless camera has no mirror! What does this mean? It means that when you wish to take a photo, you will be viewing the image in the viewfinder or screen in ‘live view’ i.e. you will see exactly what the sensor sees.

After this the differences are often less clear. Fundamentally both types of camera do the same thing, focusing light through the lens to the sensor. What a Mirrorless camera allows is for you to see how the image might look before you take the shot. This works by showing you the effect of your choice of ISO or your choice of Aperture on the image, allowing you to create the image you are looking for.

Away form these differences are the physical ones, a Mirrorless camera does not need to have its viewfinder directly above the sensor, and so you will often find a rangefinder style Mirrorless camera, or indeed a camera without a viewfinder at all. There is a Mirrorless camera for everyone!

What are the main differences between Mirrorless & Full Frame DSLR Cameras?

This one is easy, there isn’t one! Other than the differences explained above there is no difference in using a Full Frame Mirrorless or a Full Frame DSLR camera.

What Mirrorless camera brand is best?

This is not so easy. Like asking what is the best cheese? Or who is the best James Bond?

All of the manufacturers will gladly tell you why you should spend your hard earned money on their camera.

The main consideration is do you have lenses you wish to continue to use? If you do, then invariably it will make sense to stick to the brand you are familiar with. There are adapters from Canon & Nikon to allow use of their older lenses on their Mirrorless cameras. Interestingly (Sort of) there is also an adapter from Sigma allowing Canon lenses to fit on a Sony camera, these all work seamlessly and could help you save a lot of money.

If you are starting from scratch this is of no real consequence, unless you are interested in bolstering your kit using second hand equipment.

For years Canon & Nikon have led the way in cameras. More recently Sony, Panasonic & Fujifilm have gone to exclusively producing Mirrorless cameras. With everything from the almost pocketable Lumix G9X to the Professional Nikon Z9 & Canon R3 there really is something for everyone.

There are compelling arguments for most of the manufacturers and ultimately we find that that is where a good old fashioned conversation with one of our friendly team is helpful. We can help you narrow down the field and help you make your choice.

The History Of Mirrorless Cameras

For over 50 years, since the classic days of the Pentax Spotmatic and the Olympus OM-1, the most popular camera for the professional and enthusiast alike has been the SLR, or Single Lens Reflex camera.  Its name denotes the mirror, or reflector, placed behind the lens to direct the image away from the film and on to a ground-glass viewing screen on top of the camera.The mirror flips out of the way when the shutter is fired.  A pentaprism and viewfinder were added to 35mm SLRs to allow for eye-level viewing.  The slogan, 'Just hold a Pentax' was born and until maybe the arrival of the Sony Alpha 9, nothing else would do.

Early digital cameras suffered from high battery drain and severe delays in-between pressing the shutter and actually taking a picture.  The Digital SLR, with its optical viewing system and sophisticated autofocus became the 'go to' option.  As technology has improved, most digital SLRs offer the option of locking up the mirror and viewing the image electronically in the same way as a TV camera or your smartphone.  The electronic viewfinder, with built-in eyesight correction for spectacle wearers, can show all the camera settings, grid-lines, etc as well as a review of the captured image complete with histogram without taking the camera away from your eye.

The first digital system cameras were virtual replicas of the previous SLRs with a digital imaging sensor used in place of the 35mm film.

Panasonic were the first to dispense with the mirror when they launched their miniature Lumix G1. It used a smaller, 4/3 sensor originally pioneered by Kodak and Olympus.

The G1 was followed by the the Sony NEX using a slightly larger APS-C or 'crop' sensor and then the Sony Alpha 7 with the same lens mount but using a full-frame sensor.

As technology has developed, one manufacturer after another decided that the time had come to do away with the expensive mirror box and optical viewfinder altogether and rely totally on the ‘live-view’ image.  DSLR users were encouraged to 'Go Mirrorless'.

In 2019, the term ‘Mirrorless’ came into popular use to indicate a DSLR that had shed its mirror and evolved into something smaller, better and totally electronic in its capture and display of the image.  Truly, a camera for the 21st century.