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£400 Saving
Sony Alpha 7C Mirrorless Camera Body,  BlackSony Alpha 7C Mirrorless Camera Body,  Black
23% off
Percent Off
Sony Alpha 7C Mirrorless Camera Body, Black
Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£1,699.00 £1,299.00
£750 Discount
Sony Alpha A7R IV A Mirrorless Camera BodySony Alpha A7R IV A Mirrorless Camera Body
25% off
Percent Off
Sony Alpha A7R IV A Mirrorless Camera Body
Taking Image Quality To The Next Level - 61MP 35mm full frame back illuminated CMOS sensor.  Improved focusing system - The same Real-Time Eye AF and Real-Time Tracking AF found on the Sony A9 .  Lightning fast performance - Shoot continuously at full resolution at a speed of 10fps with full AF and AE tracking.  Professional Filmmaking Features - able to shoot 4K UHD video and users have a choice between both S-Log 2 and S-Log 3.  Enhanced Build - Dust and moisture resistant at all seams on the body.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£2,999.00 £2,249.00

£200 Spring Cashback
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lensSony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lens
Sale
Sony ZV-E1 Full-frame Interchangeable-lens Vlog Camera with FE 28-60mm f/4-5.6 lens
Full-Frame - The ZV-E1 packs a large full-frame sensor, providing the best image quality.  Powered by A.I. - With a built-in AI chip, this vlogging camera is capable of advanced autofocus features detecting human eyes, pets, and objects, as well as auto-framing and framing stabilisation.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  EXPAND YOUR CONTENT CREATION - Part of Sony's extensive system, enjoy different angles of view with 70+ full-frame lenses available and capture sound like never before with our ECM digital microphones.  Upgrading? Check our offer for your old gear

No stock, please allow two weeks for delivery

£2,599.00 £2,349.00
£370 Saving
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm LensSony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
18% off
Percent Off
Sony Alpha 7C Mirrorless Camera, Silver with 28-60mm Lens
Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Everyday carry - The 28-60mm lens provides versatility for everyday shooting.  Upgrading? Check our offer for your old gear0% Finance

in stock Limited stock - please contact us to confirm

£1,969.00 £1,599.00

£300 Discount
Sony Alpha A7R IV Mirrorless Camera BodySony Alpha A7R IV Mirrorless Camera Body
Sale
Sony Alpha A7R IV Mirrorless Camera Body
Full frame mirrorless reveals overwhelming photographic vision - With expressive prowess once expected only in medium format cameras.  The in body 5 axis image stabiliser - Optimised to maximise high resolution 61.0-megapixel image sensor performance.  High sensitivity and low noise - 61.0MP full frame back illuminated CMOS sensor .  Silent shooting not only provides a useful advantage in venues where quiet is required - But avoids vibration that can cause camera shake blur.  Real time Eye AF newly supports movie shooting - Detecting the subject’s eyes and continuing to track one eye.  Shooting movies, touch a subject on the LCD monitor - The ?7R IV begins focusing and following with touch tracking.  Upgrading? Check our offer for your old gear

New Listing - No stock yet. Please contact us for availability

£3,499.00 £3,199.00
Five Year Warranty
Panasonic Lumix S1RII Mirrorless Camera BodyPanasonic Lumix S1RII Mirrorless Camera Body
Panasonic Lumix S1RII Mirrorless Camera Body
Details galore  - Capture stunning details with the 44.3mp Full-Frame CMOS Imaging Sensor and if that doesn't quite cut it for you, there is a 177mp hand-held hi-res mode..   Professional Video - Supports 8K with 6.4K Open Gate recording.   Strong and Stable - Shake-free images thanks to 8 stops of 5-axis built-in image stabilisation.   Dual memory - Two card slots are available, one SD UHS-II and one CF express.   Phase Hybrid AF system - Reliable autofocus which includes AI tracking, so you don't miss a thing.   Rugged - The S1RII is built for professional use and therefore features a magnesium dust, splash and freeze proof body.     Upgrading? Check our offer for your old gear Five Year UK Warranty when you register your purchase

New Product - Availability to be confirmed

£2,999.00

Five Year Warranty
Panasonic Lumix S1RII Mirrorless Camera with 24-105 lensPanasonic Lumix S1RII Mirrorless Camera with 24-105 lens
Panasonic Lumix S1RII Mirrorless Camera with 24-105 lens
Details galore  - Capture stunning details with the 44.3mp Full-Frame CMOS Imaging Sensor and if that doesn't quite cut it for you, there is a 177mp hand-held hi-res mode..   Professional Video - Supports 8K with 6.4K Open Gate recording.   Strong and Stable - Shake-free images thanks to 8 stops of 5-axis built-in image stabilisation.   Dual memory - Two card slots are available, one SD UHS-II and one CF express.   Phase Hybrid AF system - Reliable autofocus which includes AI tracking, so you don't miss a thing.   Rugged - The S1RII is built for professional use and therefore features a magnesium dust, splash and freeze proof body.     Upgrading? Check our offer for your old gear Five Year UK Warranty when you register your purchase

New Product - Availability to be confirmed

£3,799.00
£300 Lumix Summer Saving
Panasonic Lumix S5D Mirrorless Camera with S 28-200mm lensPanasonic Lumix S5D Mirrorless Camera with S 28-200mm lens
18% off
Percent Off
Panasonic Lumix S5D Mirrorless Camera with S 28-200mm lens
Lidar compatible - The new S5D supports the use of the DJI LiDAR Range Finder (RS).  Full-frame quality - Sublime image quality even in low light situations with the 24mp full-frame CMOS sensor.  Video powerhouse - Exceptional video recording performance for cinema-quality film creation.  Details galore - If 24mp doesn't quite cut it for you, the S5 features a 96mp high-res mode.  Rugged - The S5D is built for professional use and therefore features a dust and splash-proof body.  28-200mm kit - This lens offers fantastic versatility, great for travel.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock Low Stock - order now or contact us to reserve

£1,599.00 £1,299.00

£300 Lumix Summer Saving
Panasonic Lumix S5D Mirrorless Camera with S-R18-40mm lensPanasonic Lumix S5D Mirrorless Camera with S-R18-40mm lens
25% off
Percent Off
Panasonic Lumix S5D Mirrorless Camera with S-R18-40mm lens
Lidar compatible - The new S5D supports the use of the DJI LiDAR Range Finder (RS).  Full-frame quality - Sublime image quality even in low light situations with the 24mp full-frame CMOS sensor.  Video powerhouse - Exceptional video recording performance for cinema-quality film creation.  Details galore - If 24mp doesn't quite cut it for you, the S5 features a 96mp high-res mode.  Rugged - The S5D is built for professional use and therefore features a dust and splash-proof body.  18-40mm kit - This compact ultra-wide to standard lens features a collapsible design, making it super compact when not in use.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

in stock Low Stock - order now or contact us to reserve

£1,199.00 £899.00
£200 Lumix Summer Saving
Panasonic Lumix S5II Mirrorless Camera bodyPanasonic Lumix S5II Mirrorless Camera body
12% off
Percent Off
Panasonic Lumix S5II Mirrorless Camera body
New Phase Hybrid AF system - A new and reliable autofocus system combining PDAF with Contrast Detect AF.  Proxy video recording - This new feature records a low bit-rate proxy file when recording video.  Unlimited recording time - The LUMIX S5II’s new optimised heat dissipation structure enables extended recording even when shooting at heavy loads.  Details galore - If 24mp doesn't quite cut it for you, the S5iii features a 96mp high-res mode.  Rugged - The S5ii is built for professional use and therefore features a dust and splash-proof body.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock Good Stock

£1,599.00 £1,399.00

£300 Lumix Summer Saving
Panasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lensesPanasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lenses
15% off
Percent Off
Panasonic Lumix S5II Mirrorless Camera with 20-60 and 50mm lenses
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock In Stock

£1,899.00 £1,599.00
£400 Lumix Summer Saving
Panasonic Lumix S5II Mirrorless Camera with 20-60 lensPanasonic Lumix S5II Mirrorless Camera with 20-60 lens
21% off
Percent Off
Panasonic Lumix S5II Mirrorless Camera with 20-60 lens
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock in the UK. Please allow four weeks or more for delivery

£1,899.00 £1,499.00

£200 Lumix Summer Saving
Panasonic Lumix S5II Mirrorless Camera with 24-105 lensPanasonic Lumix S5II Mirrorless Camera with 24-105 lens
10% off
Percent Off
Panasonic Lumix S5II Mirrorless Camera with 24-105 lens
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Superbly versatile - Go from wide angle to medium telephoto all with a constant f4 maximum aperture.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock in the UK. Please allow four weeks or more for delivery

£1,999.00 £1,799.00
£400 Lumix Summer Saving
Panasonic Lumix S5IIX Mirrorless Camera bodyPanasonic Lumix S5IIX Mirrorless Camera body
20% off
Percent Off
Panasonic Lumix S5IIX Mirrorless Camera body
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock in the UK. Please allow four weeks or more for delivery

£1,999.00 £1,599.00

£400 Lumix Summer Saving
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lensesPanasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lenses
17% off
Percent Off
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 and 50mm lenses
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock Low Stock - order now or contact us to reserve

£2,299.00 £1,899.00
£400 Lumix Summer Saving
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 lensPanasonic Lumix S5IIX Mirrorless Camera with 20-60 lens
18% off
Percent Off
Panasonic Lumix S5IIX Mirrorless Camera with 20-60 lens
New L2 Technology - formed by Leica and Lumix.  New Phase Hybrid AF system - combining PDAF with Contrast Detect AF.  Continuous AF during zooming - and AF micro adjustment are also available.  New low-profile heat management system - allows for unlimited recording times.  New REAL TIME LUT function - enabling colour grading in-camera.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock on site. Please allow 10 days for delivery

£2,199.00 £1,799.00

£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera Body, BlackPanasonic Lumix S9 Mirrorless Camera Body, Black
33% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera Body, Black
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock Low Stock - order now or contact us to reserve

£1,499.00 £999.00
£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera Body, BluePanasonic Lumix S9 Mirrorless Camera Body, Blue
33% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera Body, Blue
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style, to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

unavailable No stock on site. Please allow 10 days for delivery

£1,499.00 £999.00

£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera Body, GreenPanasonic Lumix S9 Mirrorless Camera Body, Green
33% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera Body, Green
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style, to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchase

in stock Low Stock - order now or contact us to reserve

£1,499.00 £999.00
£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera Body, RedPanasonic Lumix S9 Mirrorless Camera Body, Red
33% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera Body, Red
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style, to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

unavailable No stock on site. Please allow 10 days for delivery

£1,499.00 £999.00

£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera Body, Smoky WhitePanasonic Lumix S9 Mirrorless Camera Body, Smoky White
33% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera Body, Smoky White
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

unavailable No stock on site. Please allow 10 days for delivery

£1,499.00 £999.00
£500 Lumix Summer Saving
Panasonic Lumix S9 Mirrorless Camera with S-R1840, Jet BlackPanasonic Lumix S9 Mirrorless Camera with S-R1840, Jet Black
29% off
Percent Off
Panasonic Lumix S9 Mirrorless Camera with S-R1840, Jet Black
Compact design - The Lumix S9 has been designed with portability in mind and is the smallest full-frame Panasonic.  Mini S5ii - Many of the amazing features found in the larger S5ii are shared with the S9.  Content sharing - Create and share your captivating content with speed and ease.  There's LUTS to like - Choose from a wide range of LUTs in the LUMIX Lab app or create your own personal style to use in camera.  Flexible framing - Capture what you need and crop what you don't thanks to Open Gate recording.  18-40mm kit - This compact ultra-wide to standard lens features a collapsible design, making it super compact when not in use.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

No stock on site - Back order overdue. Please contact us for any update on eta from Panasonic UK

£1,699.00 £1,199.00

On offer until August 4th
Panasonic S1II Mirrorless Camera BodyPanasonic S1II Mirrorless Camera Body
Panasonic S1II Mirrorless Camera Body
Image Quality - newly developed 24.1MP full-frame, partially stacked CMOS image sensor, 96MP highres, LUMIX colour science, AFC/AFS 70 fps with Blackout-free , HEIF Recording, latest L² Technology engine.   Video Professional - LUMIX's first Open Gate 5.1K 60p high-speed recording option, along with other high-speed formats such as 4K 120p / 5.8K 60p, LUMIX’s first 15 stops of dynamic range videorecording in V-Log at frame rates below 30p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A.   Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.   Shooting efficiency - LUMIX Lab/Flow App, Capture One, Frame.io, loading settings between different models.   Superb operability - Photo/Video/SandQ switch, tilt and free-angle rear monitor, view finder, Hybrid/Crop Zoom.     Upgrading? Check our offer for your old gear 0% Finance Five Year UK Warranty when you register your purchase New this month

New Product - please contact us for availability

£2,899.00
On offer until August 4th
Panasonic S1II Mirrorless Camera with 24-105 lensPanasonic S1II Mirrorless Camera with 24-105 lens
Panasonic S1II Mirrorless Camera with 24-105 lens
Image Quality - newly developed 24.1MP full-frame, partially stacked CMOS image sensor, 96MP highres, LUMIX colour science, AFC/AFS 70 fps with Blackout-free , HEIF Recording, latest L² Technology engine.   Video Professional - LUMIX's first Open Gate 5.1K 60p high-speed recording option, along with other high-speed formats such as 4K 120p / 5.8K 60p, LUMIX’s first 15 stops of dynamic range videorecording in V-Log at frame rates below 30p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A.   Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.   Shooting efficiency - LUMIX Lab/Flow App, Capture One, Frame.io, loading settings between different models.   Superb operability - Photo/Video/SandQ switch, tilt and free-angle rear monitor, view finder, Hybrid/Crop Zoom.     Upgrading? Check our offer for your old gear 0% Finance Five Year UK Warranty when you register your purchase New this month

New Product - please contact us for availability

£3,599.00

On offer until August 4th
Panasonic S1IIE Mirrorless Camera BodyPanasonic S1IIE Mirrorless Camera Body
Panasonic S1IIE Mirrorless Camera Body
Image Quality - 24.2MP BSI CMOS Sensor for true-to-life and rich detail, 96MP high-res, HEIF format, LUMIX colour science, latest engine with L² Technology.  Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.  Video Professional - 6K 30p video with 14+ stops of dynamics, full area Cs4K 60p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A, internal Apple ProRes RAW recording, high quality audio recording with 32-bit float recording.  Creating diverse images - 6.4K Open Gate, LUT, Cinelike A2, etc.  Shooting efficiency - LUMIX Lab/Flow, Capture One, Frame.io, Proxy recording.  Superb operability - Photo/Video/SandQ switch, tilt and free-angle monitor, view finder, Hybrid/Crop Zoom.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchaseNew this month

New Product - please contact us for availability

£2,399.00
On offer until August 4th
Panasonic S1IIE Mirrorless Camera with 24-105 lensPanasonic S1IIE Mirrorless Camera with 24-105 lens
Panasonic S1IIE Mirrorless Camera with 24-105 lens
Image Quality - 24.2MP BSI CMOS Sensor for true-to-life and rich detail, 96MP high-res, HEIF format, LUMIX colour science, latest engine with L² Technology.  Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.  Video Professional - 6K 30p video with 14+ stops of dynamics, full area Cs4K 60p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A, internal Apple ProRes RAW recording, high quality audio recording with 32-bit float recording.  Creating diverse images - 6.4K Open Gate, LUT, Cinelike A2, etc.  Shooting efficiency - LUMIX Lab/Flow, Capture One, Frame.io, Proxy recording.  Superb operability - Photo/Video/SandQ switch, tilt and free-angle monitor, view finder, Hybrid/Crop Zoom.  Upgrading? Check our offer for your old gear0% FinanceFive Year UK Warranty when you register your purchaseNew this month

New Product - please contact us for availability

£2,999.00

Pre-order now for £100
Pre-order Deposit for Panasonic S1II Mirrorless Camera BodyPre-order Deposit for Panasonic S1II Mirrorless Camera Body
Pre-order Deposit for Panasonic S1II Mirrorless Camera Body
Image Quality - newly developed 24.1MP full-frame, partially stacked CMOS image sensor, 96MP highres, LUMIX colour science, AFC/AFS 70 fps with Blackout-free , HEIF Recording, latest L² Technology engine.  Video Professional - LUMIX's first Open Gate 5.1K 60p high-speed recording option, along with other high-speed formats such as 4K 120p / 5.8K 60p, LUMIX’s first 15 stops of dynamic range videorecording in V-Log at frame rates below 30p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A.  Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.  Shooting efficiency - LUMIX Lab/Flow App, Capture One, Frame.io, loading settings between different models.  Superb operability - Photo/Video/SandQ switch, tilt and free-angle rear monitor, view finder, Hybrid/Crop Zoom.  New this month

New Product - please contact us for availability

£100.00
Pre-order now for £100
Pre-order Deposit for Panasonic S1IIE Mirrorless Camera BodyPre-order Deposit for Panasonic S1IIE Mirrorless Camera Body
Pre-order Deposit for Panasonic S1IIE Mirrorless Camera Body
Image Quality - 24.2MP BSI CMOS Sensor for true-to-life and rich detail, 96MP high-res, HEIF format, LUMIX colour science, latest engine with L² Technology.  Precise autofocus - Phase Hybrid AF with AI, image stabiliser, burst shooting, REAL TIME LUT, new AF recognition for ‘Urban Sports’, accurately capturing dynamic movements like breakdancing, skateboarding, and parkour.  Video Professional - 6K 30p video with 14+ stops of dynamics, full area Cs4K 60p, ARRI LogC3 is supported via Upgrade Key DMW-SFU3A, internal Apple ProRes RAW recording, high quality audio recording with 32-bit float recording.  Creating diverse images - 6.4K Open Gate, LUT, Cinelike A2, etc.  Shooting efficiency - LUMIX Lab/Flow, Capture One, Frame.io, Proxy recording.  Superb operability - Photo/Video/SandQ switch, tilt and free-angle monitor, view finder, Hybrid/Crop Zoom.  New this month

New Product - please contact us for availability

£100.00

£20 Discount
Panasonic Lumix DC-G100D Mirrorless Camera with 12-32mm LensPanasonic Lumix DC-G100D Mirrorless Camera with 12-32mm Lens
Sale
Panasonic Lumix DC-G100D Mirrorless Camera with 12-32mm Lens
Made to create content - Small, stylish and packed with video features.  Video Selfie Mode - It automatically keeps both your face and the background in focus while you do your thing.  OZO Audio - Recording range and direction are automatically adjusted.  Convenient features - Enjoy a wealth of features for video shooting such as vertical recording and REC frame markers and indicators ensure you are framed correctly.  Built-in stabilisation - The Lumix G100D offers 5-axis image stabilisation which also works in conjunction with the Dual IS offered by Panasonic lenses.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£619.00 £599.00
£40 Discount
Panasonic Lumix DC-G100D Mirrorless Camera with 12-32mm Lens and GripPanasonic Lumix DC-G100D Mirrorless Camera with 12-32mm Lens and Grip
Sale
Panasonic Lumix DC-G100D Mirrorless Camera with 12-32mm Lens and Grip
Made to create content - Small, stylish and packed with video features.  Video Selfie Mode - It automatically keeps both your face and the background in focus while you do your thing.  OZO Audio - Recording range and direction are automatically adjusted.  Convenient features - Enjoy a wealth of features for video shooting such as vertical recording and REC frame markers and indicators ensure you are framed correctly.  Built-in stabilisation - The Lumix G100D offers 5-axis image stabilisation which also works in conjunction with the Dual IS offered by Panasonic lenses.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£669.00 £629.00

£10 Discount
Panasonic Lumix DC-G97 Mirrorless camera bodyPanasonic Lumix DC-G97 Mirrorless camera body
Sale
Panasonic Lumix DC-G97 Mirrorless camera body
Detailed images - The 20mp Micro Four-Thirds sensor provides great detail and colour rich images.  Unlimited recording time - Shoot gloriously detailed 4K without any time constraints.  Smooth - 5-axis Dual I.S.2 system ensures unrivalled stability, so your photos and videos remain sharp even in challenging conditions.  Intuitive - The 1,840k-dot vari-angle LCD and 2,360k-dot OLED Live View Finder make it easy to frame your shots .  Rugged and reliable - Featuring a durable dust/splash-resistant construction, the G97 is ideal for everyday creators that require a camera to handle a variety of situations.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£699.00 £689.00
£10 Discount
Panasonic Lumix DC-G97 Mirrorless camera with 12-60mm lensPanasonic Lumix DC-G97 Mirrorless camera with 12-60mm lens
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Panasonic Lumix DC-G97 Mirrorless camera with 12-60mm lens
Detailed images - The 20mp Micro Four-Thirds sensor provides great detail and colour rich images.  Unlimited recording time - Shoot gloriously detailed 4K without any time constraints.  Smooth - 5-axis Dual I.S.2 system ensures unrivalled stability, so your photos and videos remain sharp even in challenging conditions.  Intuitive - The 1,840k-dot vari-angle LCD and 2,360k-dot OLED Live View Finder make it easy to frame your shots .  Rugged and reliable - Featuring a durable dust/splash-resistant construction, the G97 is ideal for everyday creators that require a camera to handle a variety of situations.  The everyday lens - The LUMIX G Vario 12-60mm covers a useful range for your everyday occasions.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£799.00 £789.00

12 months 0% Finance
Panasonic Lumix DC-G97 Mirrorless camera with 14-140mm lensPanasonic Lumix DC-G97 Mirrorless camera with 14-140mm lens
Panasonic Lumix DC-G97 Mirrorless camera with 14-140mm lens
Detailed images - The 20mp Micro Four-Thirds sensor provides great detail and colour rich images.  Unlimited recording time - Shoot gloriously detailed 4K without any time constraints.  Smooth - 5-axis Dual I.S.2 system ensures unrivalled stability, so your photos and videos remain sharp even in challenging conditions.  Intuitive - The 1,840k-dot vari-angle LCD and 2,360k-dot OLED Live View Finder make it easy to frame your shots .  Rugged and reliable - Featuring a durable dust/splash-resistant construction, the G97 is ideal for everyday creators that require a camera to handle a variety of situations.  10x optical zoom - The LUMIX G Vario 14-140mm offers a huge zoom range and features Power O.I.S to keep things steady.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£899.00
£300 Basket Discount
Panasonic Lumix DC-G9II Mirrorless Camera BodyPanasonic Lumix DC-G9II Mirrorless Camera Body
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Panasonic Lumix DC-G9II Mirrorless Camera Body
Equipped with a new 25mp sensor, new engine, and improved AF with real-time subject recognition - outstanding image quality and performance.  Advanced high-speed performance - Burst shooting at 60 fps for 3 seconds plus 1.5s pre-burst, 8 stop image stabilisation.  New modes expand the possibilities of creative photography - Real-time LUT function enabling personalised colour expression, enhanced Leica Monochrome, hand held 100mb mode.  External SSD recording via USB C including Apple ProRes video - 5.8K full 4/3 sensor recording, flexible framing options for various social media formats, 4K slow motion, Apple ProRes video, active IS technology.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,699.00 £1,689.00

12 months 0% Finance
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica and 25mm Lenses plus spare batteryPanasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica and 25mm Lenses plus spare battery
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica and 25mm Lenses plus spare battery
New and improved - Equipped with a new 25mp sensor, new processing engine and improved AF with real-time subject recognition.  Advanced performance - High speed burst shooting up to 60 fps .  Feature packed - A new real-time LUT function enabling personalised colour expression, enhanced Leica Monochrome and hand held 100mp mode to name a few.  Strong video performance - As well as bunch of new features for stills, the G9II offers a huge range of exciting video options.  Rugged - The G9II carries over the same rugged weather sealed construction.  Extra lens and battery - This kit includes a 25mm 'standard' lens, versatile and very portable, as well as a spare battery to keep you company on a long walk in search of a not to be missed opportunity.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,999.00
12 months 0% Finance
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica LensPanasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica Lens
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Leica Lens
New and improved - Equipped with a new 25mp sensor, new processing engine and improved AF with real-time subject recognition.  Advanced performance - High speed burst shooting up to 60 fps .  Feature packed - A new real-time LUT function enabling personalised colour expression, enhanced Leica Monochrome and hand held 100mp mode to name a few.  Strong video performance - As well as bunch of new features for stills, the G9II offers a huge range of exciting video options.  Rugged - The G9II carries over the same rugged weather sealed construction.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£2,249.00

£100 Discount
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Lumix LensPanasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Lumix Lens
Sale
Panasonic Lumix DC-G9II Mirrorless Camera with 12-60mm Lumix Lens
Equipped with a new 25mp sensor, new engine, and improved AF with real-time subject recognition - outstanding image quality and performance.  Advanced high-speed performance - Burst shooting at 60 fps for 3 seconds plus 1.5s pre-burst, 8 stop image stabilisation.  New modes expand the possibilities of creative photography - Real-time LUT function enabling personalised colour expression, enhanced Leica Monochrome, hand held 100mb mode.  External SSD recording via USB C including Apple ProRes video - 5.8K full 4/3 sensor recording, flexible framing options for various social media formats, 4K slow motion, Apple ProRes video, active IS technology.  Upgrading? Check our offer for your old gear

No stock on site. Please allow 10 days for delivery

£1,899.00 £1,799.00
£20 Discount
Panasonic Lumix DC-GH5M2 Mirrorless Camera BodyPanasonic Lumix DC-GH5M2 Mirrorless Camera Body
Sale
Panasonic Lumix DC-GH5M2 Mirrorless Camera Body
Enhanced video - A new, more powerful processor opens up the option to shoot 10-bit 4:2:0 4K 50/60p footage.  Faster autofocus - In addition to more sophisticated subject recognition algorithms, the camera can also read-out its sensor faster, providing a faster and more reliable autofocus.  Live streaming - Stream directly over a Wi-Fi network without going through a PC or smartphone, up to 1080/60p.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Rugged - The GH5 MK2 is built for professional use and therefore features a magnesium-alloy construction and is fully weather sealed.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£999.00 £979.00

£20 Discount
Panasonic Lumix GH7 Mirrorless camera bodyPanasonic Lumix GH7 Mirrorless camera body
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Panasonic Lumix GH7 Mirrorless camera body
New flagship - High performance, fast response, and excellent mobility.  Stunning detail - 25.2MP BSI CMOS sensor provides fantastic detail.  Fast and reliable - The new Phase Detection AF provides fast and reliable performance.  All-new IBIS - New and Improved IBIS technology provides better stabilisation and now offers perspective distortion correction for videos.  Video monster - Capture professional footage with internal recording of 5.7K 30p ProRes 422 HQ and ProRes RAW HQ.  Amazing audio - World’s first 32-bit float recording, eliminating the need to adjust audio recording levels during shooting when using the new XLR microphone adapter.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,999.00 £1,979.00
£50 Discount
Panasonic Lumix GH7 mirrorless camera body with 12-60mm f3.5-5.6 lensPanasonic Lumix GH7 mirrorless camera body with 12-60mm f3.5-5.6 lens
Sale
Panasonic Lumix GH7 mirrorless camera body with 12-60mm f3.5-5.6 lens
New flagship - High performance, fast response, and excellent mobility.  Stunning detail - 25.2MP BSI CMOS sensor provides fantastic detail.  Fast and reliable - The new Phase Detection AF provides fast and reliable performance.  All-new IBIS - New and Improved IBIS technology provides better stabilisation and now offers perspective distortion correction for videos.  Video monster - Capture professional footage with internal recording of 5.7K 30p ProRes 422 HQ and ProRes RAW HQ.  Amazing audio - World’s first 32-bit float recording, eliminating the need to adjust audio recording levels during shooting when using the new XLR microphone adapter.  Upgrading? Check our offer for your old gear

No stock in the UK. Please allow four weeks or more for delivery

£2,499.00 £2,449.00

£100 Saving
Panasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Leica LensPanasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Leica Lens
Sale
Panasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Leica Lens
Enhanced video - A new, more powerful processor opens up the option to shoot 10-bit 4:2:0 4K 50/60p footage.  Faster autofocus - In addition to more sophisticated subject recognition algorithms, the camera can also read-out its sensor faster, providing a faster and more reliable autofocus.  Live streaming - Stream directly over a Wi-Fi network without going through a PC or smartphone, up to 1080/60p.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Rugged - The GH5 MK2 is built for professional use and therefore features a magnesium-alloy construction and is fully weather sealed.  Upgrading? Check our offer for your old gear0% Finance

in stock Low Stock - order now or contact us to reserve

£1,498.95 £1,398.95
Panasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Lumix LensPanasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Lumix Lens
Panasonic Lumix DC-GH5M2 Mirrorless Camera with 12-60mm Lumix Lens
Enhanced video - A new, more powerful processor opens up the option to shoot 10-bit 4:2:0 4K 50/60p footage.  Faster autofocus - In addition to more sophisticated subject recognition algorithms, the camera can also read-out its sensor faster, providing a faster and more reliable autofocus.  Live streaming - Stream directly over a Wi-Fi network without going through a PC or smartphone, up to 1080/60p.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Rugged - The GH5 MK2 is built for professional use and therefore features a magnesium-alloy construction and is fully weather sealed.  Upgrading? Check our offer for your old gear

in stock Low Stock - order now or contact us to reserve

£1,149.00

Price drop
Panasonic Lumix GH6 Mirrorless camera bodyPanasonic Lumix GH6 Mirrorless camera body
Panasonic Lumix GH6 Mirrorless camera body
All new 25.2 megapixel sensor with AR coating - Over 13 stops of dynamic range, 7.5 stops 5-Axis dual I.S.  All new Venus engine - cutting edge video performance, 5.7K 30p internal video recording in Apple Prores 422 HQ and ProRes 422.  Improved sound quality - 48Khz internal audio recording.  Superior Construction - Weatherproof/Freezeproof, three inch fully articulating LCD screen.  Choose from our selection of Micro 4/3 lenses for OM and Lumix G hereUpgrading? Check our offer for your old gear

No stock on site. Please allow 10 days for delivery

£1,299.00
Panasonic Lumix GH6 mirrorless camera body with Leica 12-60 lensPanasonic Lumix GH6 mirrorless camera body with Leica 12-60 lens
Panasonic Lumix GH6 mirrorless camera body with Leica 12-60 lens
All new 25.2 megapixel sensor with AR coating - Over 13 stops of dynamic range, 7.5 stops 5-Axis dual I.S.  All new Venus engine - cutting edge video performance, 5.7K 30p internal video recording in Apple Prores 422 HQ and ProRes 422.  Improved sound quality - 48Khz internal audio recording.  Superior Construction - Weatherproof/Freezeproof, three inch fully articulating LCD screen.  Superior,k Leica wide-range zoom lens.  Choose from our selection of Micro 4/3 lenses for OM and Lumix G hereUpgrading? Check our offer for your old gear

No stock in the UK. Please allow four weeks or more for delivery

£1,799.00

Panasonic Lumix GH6 mirrorless camera body with 12-60mm f3.5-5.6 lensPanasonic Lumix GH6 mirrorless camera body with 12-60mm f3.5-5.6 lens
Panasonic Lumix GH6 mirrorless camera body with 12-60mm f3.5-5.6 lens
All new 25.2 megapixel sensor with AR coating - Over 13 stops of dynamic range, 7.5 stops 5-Axis dual I.S.  All new Venus engine - cutting edge video performance, 5.7K 30p internal video recording in Apple Prores 422 HQ and ProRes 422.  Improved sound quality - 48Khz internal audio recording.  Superior Construction - Weatherproof/Freezeproof, three inch fully articulating LCD screen.  Compact mid-range zoom lens.  Choose fromour selection of Micro 4/3 lenses for OM and Lumix G hereUpgrading? Check our offer for your old gear

No stock in the UK. Please allow four weeks or more for delivery

£1,299.00
Panasonic DMC-G7 Mirrorless Camera, Black with 12-60mm Lens
Panasonic DMC-G7 Mirrorless Camera, Black with 12-60mm Lens
Great travel companion - The G7's small size makes it a fantastic travel option.  Detailed images - The 16mp Micro Four-Thirds sensor provides great detail and colour rich images.  Never miss a moment - The lumix G7 is opening up the world of 4K video to everyone.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Built in WiFi - The G7 allows you to control the camera on a smartphone or tablet device.  Upgrading? Check our offer for your old gear

No stock. Please contact us for availability

£529.00

£20 Discount
Panasonic Lumix DMC-G7 Mirrorless Camera with 14- 42mm lens, Black
Sale
Panasonic Lumix DMC-G7 Mirrorless Camera with 14- 42mm lens, Black
Great travel companion - The G7's small size makes it a fantastic travel option.  Detailed images - The 16mp Micro Four-Thirds sensor provides great detail and colour rich images.  Never miss a moment - The lumix G7 is opening up the world of 4K video to everyone.  Bright EVF - Compose with ease thanks to the large and bright electronic viewfinder.  Built in WiFi - The G7 allows you to control the camera on a smartphone or tablet device.  Upgrading? Check our offer for your old gear

in stock In Stock

£499.00 £479.00
12 months 0% Finance
OM System OM-3 body silverOM System OM-3 body silver
OM System OM-3 body silver
Timeless design - The OM-3 packs cutting edge technology into a beautiful body inspired by the iconic OM-1 film camera.  Creative individuality - Create your own signature styles with intuitive colour and monochrome profile controls.  Computational photography - Access amazing features like Live ND/GND, Focus Stacking, and HDR directly in-camera.  Cinematic video - Seamlessly switch between stills and professional-grade video with OM-Cinema profiles and extended recording reliability.  Designed to roam - The OM-3 has been made for creators who demand style, performance, and reliability.  Upgrading? Check our offer for your old gear0% Finance

in stock In Stock

£1,699.00
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What are the benefits of Mirrorless Cameras?

Mirrorless cameras bring a few advantages over traditional SLR cameras. They will invariably be smaller and lighter weight than a SLR equivalent. The cameras will usually be faster, able to shoot multiple images per second, helped by the lack of mirror to move out of the way. They are also (slightly) easier to manufacture, as they have fewer moving parts. In theory a Mirrorless camera needs no moving parts at all, though most do use a physical shutter mechanism.

The main factor that drives most people to Mirrorless is not just size, but that almost all new technology from the main manufacturers is now Mirrorless with less and less new equipment being for SLR cameras.

What are the main differences between Mirrorless & DSLR Cameras?

The first difference is fairly obvious, a Mirrorless camera has no mirror! What does this mean? It means that when you wish to take a photo, you will be viewing the image in the viewfinder or screen in ‘live view’ i.e. you will see exactly what the sensor sees.

After this the differences are often less clear. Fundamentally both types of camera do the same thing, focusing light through the lens to the sensor. What a Mirrorless camera allows is for you to see how the image might look before you take the shot. This works by showing you the effect of your choice of ISO or your choice of Aperture on the image, allowing you to create the image you are looking for.

Away form these differences are the physical ones, a Mirrorless camera does not need to have its viewfinder directly above the sensor, and so you will often find a rangefinder style Mirrorless camera, or indeed a camera without a viewfinder at all. There is a Mirrorless camera for everyone!

What are the main differences between Mirrorless & Full Frame DSLR Cameras?

This one is easy, there isn’t one! Other than the differences explained above there is no difference in using a Full Frame Mirrorless or a Full Frame DSLR camera.

What Mirrorless camera brand is best?

This is not so easy. Like asking what is the best cheese? Or who is the best James Bond?

All of the manufacturers will gladly tell you why you should spend your hard earned money on their camera.

The main consideration is do you have lenses you wish to continue to use? If you do, then invariably it will make sense to stick to the brand you are familiar with. There are adapters from Canon & Nikon to allow use of their older lenses on their Mirrorless cameras. Interestingly (Sort of) there is also an adapter from Sigma allowing Canon lenses to fit on a Sony camera, these all work seamlessly and could help you save a lot of money.

If you are starting from scratch this is of no real consequence, unless you are interested in bolstering your kit using second hand equipment.

For years Canon & Nikon have led the way in cameras. More recently Sony, Panasonic & Fujifilm have gone to exclusively producing Mirrorless cameras. With everything from the almost pocketable Lumix G9X to the Professional Nikon Z9 & Canon R3 there really is something for everyone.

There are compelling arguments for most of the manufacturers and ultimately we find that that is where a good old fashioned conversation with one of our friendly team is helpful. We can help you narrow down the field and help you make your choice.

The History Of Mirrorless Cameras

For over 50 years, since the classic days of the Pentax Spotmatic and the Olympus OM-1, the most popular camera for the professional and enthusiast alike has been the SLR, or Single Lens Reflex camera.  Its name denotes the mirror, or reflector, placed behind the lens to direct the image away from the film and on to a ground-glass viewing screen on top of the camera.The mirror flips out of the way when the shutter is fired.  A pentaprism and viewfinder were added to 35mm SLRs to allow for eye-level viewing.  The slogan, 'Just hold a Pentax' was born and until maybe the arrival of the Sony Alpha 9, nothing else would do.

Early digital cameras suffered from high battery drain and severe delays in-between pressing the shutter and actually taking a picture.  The Digital SLR, with its optical viewing system and sophisticated autofocus became the 'go to' option.  As technology has improved, most digital SLRs offer the option of locking up the mirror and viewing the image electronically in the same way as a TV camera or your smartphone.  The electronic viewfinder, with built-in eyesight correction for spectacle wearers, can show all the camera settings, grid-lines, etc as well as a review of the captured image complete with histogram without taking the camera away from your eye.

The first digital system cameras were virtual replicas of the previous SLRs with a digital imaging sensor used in place of the 35mm film.

Panasonic were the first to dispense with the mirror when they launched their miniature Lumix G1. It used a smaller, 4/3 sensor originally pioneered by Kodak and Olympus.

The G1 was followed by the the Sony NEX using a slightly larger APS-C or 'crop' sensor and then the Sony Alpha 7 with the same lens mount but using a full-frame sensor.

As technology has developed, one manufacturer after another decided that the time had come to do away with the expensive mirror box and optical viewfinder altogether and rely totally on the ‘live-view’ image.  DSLR users were encouraged to 'Go Mirrorless'.

In 2019, the term ‘Mirrorless’ came into popular use to indicate a DSLR that had shed its mirror and evolved into something smaller, better and totally electronic in its capture and display of the image.  Truly, a camera for the 21st century.