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Next generation creativity on the go - Combines the latest AI technology with Alpha-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Expressive imagery that emphasises your subject - Fast real time image processing and supports 4K 60p recording.  AI-based Auto Framing for movies - Auto Framing feature automatically crops the frame to keep the subject in a prominent position .  Product Showcase Setting makes it easy to shoot product review videos - Smoothly switches focus from your face to a product held in front of the lens .  AI processing unit accurately recognise a subject to focus on - The recognised subject can be tracked in real time at high speed.  Intelligent 3 capsule microphone - Variable directivity that is capable of picking up clear audio in outdoor situations.  Record 10-bit 4:2:2 video internally - When using Long GOP or All Intra compression.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Compact size, full frame Power - TheA7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R CMOS sensor works with Sony's BIONZ X? engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Grab the best of life - Despite its compact size and light weight, the A6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Compact size, full frame Power - TheA7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R CMOS sensor works with Sony's BIONZ X? engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Professional-looking vlogs are easy with the ZV-E10 - Thanks to interchangeable lenses that capture the world however you choose to see it.  Easy, impressive vlogs - One touch control of background blurring.  Product Showcase Setting - Camera will quickly and automatically shift focus from your face to a product held in front of the camera.  Impressive images are the result of the camera's 24mp APS-C sized image sensor - High resolution 4K movies is as easy as pressing the MOVIE button.  Stunningly clear audio - Built for clear voice recording.  Share and connect - Simple remote connectivity with high-quality images.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessoriesNew Low Price

Ultra-high-speed storage for innovative creators - Write speeds up to 1700MB/s, around four times that of the best SDXC cards.  Dependable videography - Ideal for professional high-bitrate video recording, such as 4K 120p capture. VPG (Video Performance Guarantee) 400.  Ultra-efficient workflow - Ultra-fast read speeds of up to 1800MB/s for data transfer and backup.  Scan and monitor your memory - When used with the MRW-G3 card reader, keeping you informed of the card's condition.  Recover lost files - With Sony's downloadable rescue software.  

Ultra-high-speed storage for innovative creators - Write speeds up to 1700MB/s, around four times that of the best SDXC cards.  Dependable videography - Ideal for professional high-bitrate video recording, such as 4K 120p capture. VPG (Video Performance Guarantee) 400.  Ultra-efficient workflow - Ultra-fast read speeds of up to 1800MB/s for data transfer and backup.  Scan and monitor your memory - When used with the MRW-G3 card reader, keeping you informed of the card's condition.  Recover lost files - With Sony's downloadable rescue software.  

Shoot with confidence - The ergonomics are virtually the same as that in horizontal position.  Shoot longer - The grip allows for two NP-FZ100's to be inserted, allowing you to shoot for longer.  USB power charging - Charge batteries loaded in the vertical grip, using the camera’s USB port without detaching the grip from the camera body.  Dependable - Crafted from magnesium-alloy, this grip is rugged and lightweight.  One Year UK Warranty