Sony Alpha Cameras

YOUR CINEMATIC VISION WITH FULL FRAME - Shoot 4K up to 60P, use 4:2:2 10-bit codecs, 15+ stops dynamic range, baked looks like S-CINETONE, MLUTs, or full grading flexibility with S-LOG3.  YOUR SUBJECT, ALWAYS IN FOCUS - Real-time and AI autofocus ensures fast, precise focus with subject detection for humans, animals, birds, and more, keeping your subject sharp.  FRAMING ON THE GO - Get stable handheld shots with IBIS, Active/Dynamic Active modes, and flexible framing with a tilting monitor and bright sunlight-ready tilting EVF.  ADAPTED TO ALL SHOOTING SCENARIOS - Built for versatility with cage mounting, an optional removable XLR handle for pro audio, cooling fan for long shoots, and quick switching to log and stills.  STEP UP YOUR FILMMAKING - Uses a CineAlta-inspired home screen, 16-bit RAW output for pro needs, and de-squeeze function for anamorphic shooting flexibility.  FULL COMPATIBILITY WITH SONY SYSTEM ADVANTAGE - Sony lens breathing compensation and Monitor and Control app offer waveforms, remote control, and enhanced focus transitions for cinematic shots.  End of line - available while stocks last

Grab the best of life - Despite its compact size and light weight, the ?6400 delivers speedy performance.  Unleash your creative potential - High level performance and advanced features such as AI-powered Real-time Eye AF.  Reliable AF for great action shots - 425 phase-detection AF points covering around 84% of the image area.  24.2 megapixel APS-C sensor - In conjunction with the image-processing engine achieve superior image resolution and more natural depiction of textures.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

Next generation creativity on the go - Combines the latest AI technology with ?-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% Finance

Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

Compact and lightweight full frame camera - Packed with cutting edge capture technology for both stills and movies.  Full frame CMOS image sensor with 33.0 effective megapixels - Delivering outstanding performance and excellent image quality .  Up to 759 phase detection points in a high-density array that cover approximately 94% of the image area - Enabling it to recognise the subject even when they only occupy a small area of the frame.  Advanced optical 5 axis image stabilisation - Optimised image stabilisation algorithms that effectively correct 7.0-steps.  Outstanding 4K movie recording up to 60p/50p - With full pixel readout and no pixel binning.  Side opening Vari-angle monitor - Provides easier positioning and framing freedom for handheld and gimbal mounted shooting.  Upgrading? Check our offer for your old gear0% Finance

Next generation creativity on the go - Combines the latest AI technology with ?-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% Finance

Professional-looking vlogs are easy with the ZV-E10 - Thanks to interchangeable lenses that capture the world however you choose to see it.  Easy, impressive vlogs - One touch control of background blurring.  Product Showcase Setting - Camera will quickly and automatically shift focus from your face to a product held in front of the camera.  Impressive images are the result of the camera's 24mp APS-C sized image sensor - High resolution 4K movies is as easy as pressing the MOVIE button.  Stunningly clear audio - Built for clear voice recording.  Share and connect - Simple remote connectivity with high-quality images.  Upgrading? Check our offer for your old gear0% Finance

AI-driven performance - Equipped with an AI processing unit specifically dedicated to processing of data to enable more accurate recognition of subjects .  Extraordinary resolution - Captures stunning 61MP photos, advanced BIONZ XR™ processing engine to deliver breath-taking detail in both stills and movies.  Advanced 5-axis in-body optical stabilisation - Achieves effective stabilisation for slow-shutter shots where it is preferable to avoid the need for increased sensitivity.  693 Phase detection AF points covering 79% of the sensor - AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode.  Outstanding 4K movie recording up to 60p(50p) - Expressive S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones.  Workflow and reliability geared to pros - Fast Wi-Fi and FTP plus two media slots support both CFexpress Type A cards and UHS-I and UHS-II SDXC/SDHC cards.  Upgrading? Check our offer for your old gear0% Finance

Pure full frame potential - Full frame global shutter image sensor is equipped with 24.6 million effective pixels, a stacked CMOS architecture and integral memory.  High volume of data generated by the newly developed Exmor RS™ image sensor can be processed in real time - Even while shooting continuous bursts at up to 120 fps.  Advanced 5-axis in-body optical stabilisation - Advanced gyro sensors and optimised image stabilisation algorithms to effectively detect and correct camera shake, offering 8.0-step stabilisation.  Features 759 phase detection points that covers approximately 95.6% of the image area - Up to 120 AF/AE tracking calculations per second.  AI recognition meets advanced AF - Reliable recognition of a wider range of subjects.  Enjoy an uninterrupted view - Black out free viewfinder, even during continuous shooting .  Upgrading? Check our offer for your old gear

PROFESSIONAL CREATIVE FREEDOM - Shoot high-quality 4K video at up to 60 frames per second oversampled from 6K for even more detail and outstanding definition. Get more creative expression in post-production with 10-bit 4:2:2 colour sampling, S-Log 3 Picture Profile, and XAVC S-I (All-Intra) recording format.  FAST, EASY WORKFLOW FOR CONTENT CREATION - Output cinematic content straight from this 4K camera with S-Cinetone Picture Profile, Cinematic Vlog settings, or by applying a variety of Creative Looks to both your photos and videos. Get rock stable footage with the improved Active Mode and eliminate the breathing of the lens distance when changing focus thanks to Focus Breathing compensation.  CAPTURE YOUR SUBJECTS IN FINE DETAIL - Freeze the action in low light with the 26MP Exmor R sensor and BionZ XR processor. Never miss the opportunity to capture the right moment with fast continuous shooting up to 11 fps and more than 70 compatible Sony lenses from wide-angle to telezoom.  FOCUS ON THE IMPORTANT THINGS - Keep your subject in focus while recording in 4K with the upgraded Real-time Eye AF system working on humans, animals, and birds. The Bokeh Switch helps you quickly defocus the background or bring everything into focus, and for product reviews, you can activate the Product Showcase mode for quick and accurate transitions when showing objects to the camera.  RECORD HIGH SOUND QUALITY - Make your voice heard even in windy conditions with the upgraded internal directional microphone or take full advantage of the Digital audio interface by attaching Sony Mi Shoe microphones. From streaming to outdoor or interviews, there is a microphone compatible with ZV-E10 II that will meet your audio needs.  GET CONNECTED - Use the ZV-E10 II as a live streaming camera device outputting FHD at up to 60 frames per second simply by connecting it to your PC via USB-C cable, without the need for a capture card, or through your phone via Wi-Fi and the Creators' App. File transfer to your phone for easy upload to socials has never been faster with 5GHz Wi-Fi or cable connection.  Upgrading? Check our offer for your old gear0% Finance

Unprecedented speed and resolution 50.1 effective megapixel full frame Exmor RS™ image sensor - Processed in real time by Sony’s BIONZ XR™ image processing engine.  Advanced AI processing unit applies high-level subject recognition to reliably recognise subjects - Makes it easy to capture even the most challenging subjects.  Fast Hybrid AF - 759 phase detection points, tracking and pinpoint focusing, with adjustable tracking response speed.  Blackout free shooting with no loss of viewfinder image - Allows seamless framing and capture of the subject as if viewed with the naked eye.  Optical 5 axis image stabilisation - Achieves 8.5-step performance at the centre.  4K (3840 x 2160) movies can be cropped and edited from 8K source footage - Overwhelming resolution from 8.6K oversampling.  Upgrading? Check our offer for your old gear

Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear

Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gear

Capture your world, share your vision - Small and lightweight 24mp APS-C packed with technology.  Real time tracking - Sophisticated AI-based subject tracking algorithms keep active subjects in constant, steady focus .  Real time Eye AF provides continuous eye tracking when shooting portraits in motion - Even when the face is partially hidden, backlit or facing downwards.  High resolution 4K movie recording - Full pixel readout, with no pixel binning, processes approximately .  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Superior image resolution and natural-looking textures - Improved noise suppression produces cleaner images in dark settings .  Upgrading? Check our offer for your old gear0% Finance

Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gear0% Finance

The choice of creators - A full-fledged toolkit for your imagination.  Reliable and persistent AF - Fast Hybrid AF system combines the best of phase-detection AF and contrast detection AF.  5-axis in-body optical image stabilisation - Detects and compensates for camera shake.  Real-time Eye AF - Provides continuous, stable eye detection even works when the subject's face is partially hidden, backlit, or facing downwards.  24.2-megapixel APS-C image sensor Optimised for highly efficient light collection .  Versatile movie making capabilities - Full pixel readout with no pixel binning enables high resolution 4K movie recording.  Upgrading? Check our offer for your old gear0% Finance

Extreme resolution - 61.0 MP in a compact size full frame body.  Up to 693 phase detection points cover approx. 79% of the image area - Accurately acquiring focus even when the subject is small.  High precision image stabilisation unit, advanced gyro sensors - Optimised image stabilisation algorithms effectively detect and correct camera shake.  Highly detailed 4K movie capture with 6.2K oversampling - Real time tracking with advanced subject recognition,.  Innovative AI processing unit can use subject form data to accurately recognise movement - Recognises not just eyes, but also body and head position with high precision.  AI-based real time tracking can be activated by specifying the subject - The camera automatically tracks the subject letting the user concentrate on framing and composition.  Upgrading? Check our offer for your old gear

Extreme resolution - 61.0 MP in a compact size full frame body.  Up to 693 phase detection points cover approx. 79% of the image area - Accurately acquiring focus even when the subject is small.  High precision image stabilisation unit, advanced gyro sensors - Optimised image stabilisation algorithms effectively detect and correct camera shake.  Highly detailed 4K movie capture with 6.2K oversampling - Real time tracking with advanced subject recognition,.  Innovative AI processing unit can use subject form data to accurately recognise movement - Recognises not just eyes, but also body and head position with high precision.  AI-based real time tracking can be activated by specifying the subject - The camera automatically tracks the subject letting the user concentrate on framing and composition.  Upgrading? Check our offer for your old gear

Ground-breaking performance in both still and movie recording - The ?7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R™ CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gear0% Finance

Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% Finance

Compact size, full frame Power - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R™ CMOS sensor works with Sony's BIONZ X™ engine to deliver superb colour reproduction .  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% Finance