Sony Alpha Cameras

YOUR CINEMATIC VISION WITH FULL FRAME - Shoot 4K up to 60P, use 4:2:2 10-bit codecs, 15+ stops dynamic range, baked looks like S-CINETONE, MLUTs, or full grading flexibility with S-LOG3.  YOUR SUBJECT, ALWAYS IN FOCUS - Real-time and AI autofocus ensures fast, precise focus with subject detection for humans, animals, birds, and more, keeping your subject sharp.  FRAMING ON THE GO - Get stable handheld shots with IBIS, Active/Dynamic Active modes, and flexible framing with a tilting monitor and bright sunlight-ready tilting EVF.  ADAPTED TO ALL SHOOTING SCENARIOS - Built for versatility with cage mounting, an optional removable XLR handle for pro audio, cooling fan for long shoots, and quick switching to log and stills.  STEP UP YOUR FILMMAKING - Uses a CineAlta-inspired home screen, 16-bit RAW output for pro needs, and de-squeeze function for anamorphic shooting flexibility.  FULL COMPATIBILITY WITH SONY SYSTEM ADVANTAGE - Sony lens breathing compensation and Monitor and Control app offer waveforms, remote control, and enhanced focus transitions for cinematic shots.  New this month

YOUR CINEMATIC VISION WITH FULL FRAME - Shoot 4K up to 60P, use 4:2:2 10-bit codecs, 15+ stops dynamic range, baked looks like S-CINETONE, MLUTs, or full grading flexibility with S-LOG3.  YOUR SUBJECT, ALWAYS IN FOCUS - Real-time and AI autofocus ensures fast, precise focus with subject detection for humans, animals, birds, and more, keeping your subject sharp.  FRAMING ON THE GO - Get stable handheld shots with IBIS, Active/Dynamic Active modes, and flexible framing with a tilting monitor and bright sunlight-ready tilting EVF.  ADAPTED TO ALL SHOOTING SCENARIOS - Built for versatility with cage mounting, an optional removable XLR handle for pro audio, cooling fan for long shoots, and quick switching to log and stills.  STEP UP YOUR FILMMAKING - Uses a CineAlta-inspired home screen, 16-bit RAW output for pro needs, and de-squeeze function for anamorphic shooting flexibility.  FULL COMPATIBILITY WITH SONY SYSTEM ADVANTAGE - Sony lens breathing compensation and Monitor and Control app offer waveforms, remote control, and enhanced focus transitions for cinematic shots.  Upgrading? Check our offer for your old gear0% FinanceNew this month

Small and mighty - 24mp APS-C Exmor™ CMOS sensor and latest-generation BIONZ X™ processor.  Reliably quick - Lightning fast autofocus with Real-time Tracking and Eye AF.  Ready for action - Shoot up to 11fps with real time tracking.  Creative video - Highly detailed 4K video with hybrid autofocus.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Expand your vision - With well over 200 different E-Mount lenses available, there's a lens for every occasion.  Upgrading? Check our offer for your old gear

The new flagship APS-C camera from Sony - Ready for action and full of new features.  Compact and portable body - Great for stills as well as video .  Latest technology - Including a dedicated AI processor for focusing.  User friendly design - Improved grip, buttons and touch control.  Super Steady - 5-Axis Pixel-Level Image Stabilization.  Upgrading? Check our offer for your old gear0% Finance

Compact vlogger - Small body design and a vari-angle screen make this an ideal travel vlogging camera.  4K Video - Highly detailed 4K video.  Amazing audio - New and improved built-in microphones offer fantastic audio quality.  Instant streaming - Use your ZV-E10 as an online streaming camera.  Upgrading? Check our offer for your old gear

Impressive detail - The 33mp full-frame BSI sensor provides exquisite detail and colours.  The best AF - The amazing Real-time Tracking and Eye AF technology can reliably track at up to 10 frames per second.  An ideal hybrid - 4K 60p and livestreaming capabilities make for a fantastic hybrid solution.  Steady shot - Up to 5 stops of In-body Image Stabilisation makes it easy for hand-held shooting in poor light.  Vlog ready - The 3 inch vari-angle touchscreen monitor allows for easy self shooting.  Upgrading? Check our offer for your old gear

Compact size, Stylish design - Smallest full frame camera in the Sony Alpha range.  Latest technology - Including a dedicated AI processor for focusing.  Professional image quality - 33.0-megapixel full-frame/4K60p and FHD 120p recording.  Burst shooting mode - Up to 10 Fps and 4K slow motion.  Upgrading? Check our offer for your old gear

Compact size, Stylish design - Smallest full frame camera in the Sony Alpha range.  Latest technology - Including a dedicated AI processor for focusing.  Professional image quality - 33.0-megapixel full-frame/4K60p and FHD 120p recording.  Burst shooting mode - Up to 10 Fps and 4K slow motion.  Upgrading? Check our offer for your old gear

Small and mighty - 24mp APS-C Exmor™ CMOS sensor and latest-generation BIONZ X™ processor.  Reliably quick - Lightning fast autofocus with Real-time Tracking and Eye AF.  Ready for action - Shoot up to 11fps with real time tracking.  Creative video - Highly detailed 4K video with hybrid autofocus.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Expand your vision - With well over 200 different E-Mount lenses available, there's a lens for every occasion.  Upgrading? Check our offer for your old gear0% Finance

Cinematic freedom - Small but powerful cine camera designed to be rigged out your way.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  Hybrid AF - 759 phase-detection AF points and Sony's renowned real time tracking provide ultimate reliability.  4K 120p - Record video in 10-bit 4:2:2 without pixel binning or line skipping.  Upgrading? Check our offer for your old gear0% Finance

Full frame image sensor with a global shutter system - Capturing fast moving subjects with absolutely no image distortion .  Maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting) - A game changer for professional photography.  Defined by speed and accuracy, enabling it to capture decisive moments with ease - It's capable of shooting continuous bursts at up to 120 fps with full AF/AE tracking4, all without viewfinder blackout.  Highly advanced AI processing unit - Recognises subjects with astonishingly high precision and reliability.  Wide, fast, precise autofocus and tracking - 759 phase detection points in a high density focal plane phase-detection AF system that covers approximately 95.6% of the image area.  Flash sync at all shutter speeds - With a compatible flash unit from Sony.  Upgrading? Check our offer for your old gear

PROFESSIONAL CREATIVE FREEDOM - Shoot high-quality 4K video at up to 60 frames per second oversampled from 6K for even more detail and outstanding definition. Get more creative expression in post-production with 10-bit 4:2:2 colour sampling, S-Log 3 Picture Profile, and XAVC S-I (All-Intra) recording format.  FAST, EASY WORKFLOW FOR CONTENT CREATION - Output cinematic content straight from this 4K camera with S-Cinetone Picture Profile, Cinematic Vlog settings, or by applying a variety of Creative Looks to both your photos and videos. Get rock stable footage with the improved Active Mode and eliminate the breathing of the lens distance when changing focus thanks to Focus Breathing compensation.  CAPTURE YOUR SUBJECTS IN FINE DETAIL - Freeze the action in low light with the 26MP Exmor R sensor and BionZ XR processor. Never miss the opportunity to capture the right moment with fast continuous shooting up to 11 fps and more than 70 compatible Sony lenses from wide-angle to telezoom.  FOCUS ON THE IMPORTANT THINGS - Keep your subject in focus while recording in 4K with the upgraded Real-time Eye AF system working on humans, animals, and birds. The Bokeh Switch helps you quickly defocus the background or bring everything into focus, and for product reviews, you can activate the Product Showcase mode for quick and accurate transitions when showing objects to the camera.  RECORD HIGH SOUND QUALITY - Make your voice heard even in windy conditions with the upgraded internal directional microphone or take full advantage of the Digital audio interface by attaching Sony Mi Shoe microphones. From streaming to outdoor or interviews, there is a microphone compatible with ZV-E10 II that will meet your audio needs.  GET CONNECTED - Use the ZV-E10 II as a live streaming camera device outputting FHD at up to 60 frames per second simply by connecting it to your PC via USB-C cable, without the need for a capture card, or through your phone via Wi-Fi and the Creators' App. File transfer to your phone for easy upload to socials has never been faster with 5GHz Wi-Fi or cable connection.  Upgrading? Check our offer for your old gear0% Finance

50.1 effective megapixel full frame Exmor RS™ image sensor - Processed in real time by Sony’s BIONZ XR™ image processing engine.  Advanced AI processing unit applies high-level subject recognition to reliably recognise subjects - Make it easy to capture even the most challenging subjects.  Fast Hybrid AF provides 7596 phase detection points - Plus tracking and pinpoint focusing with adjustable tracking response speed.  Blackout free shooting with no loss of viewfinder image - Allows seamless framing and capture of the subject as if viewed with the naked eye.  Optical 5 axis image stabilisation - Achieves 8.5-step performance at the centre.  4K (3840 x 2160) movies can be cropped and edited from 8K source footage - Overwhelming resolution from 8.6K oversampling.  Upgrading? Check our offer for your old gear

Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Everyday carry - The 28-60mm lens provides versatility for everyday shooting.  Upgrading? Check our offer for your old gear

A new standard - Small and lightweight design, a 24mp APS-C Exmor™ CMOS sensor and packed with technology.  Alpha 9 inspired - Lightning fast autofocus you can rely on.  Ready for action - Shoot up to 11fps with real time tracking.  Creative video - Highly detailed 4K video with hybrid autofocus.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Expand your vision - With well over 200 different E-Mount lenses available, there's a lens for every occasion.  Upgrading? Check our offer for your old gear

A new standard - Small and lightweight design, a 24mp APS-C Exmor™ CMOS sensor and packed with technology.  Alpha 9 inspired - Lightning fast autofocus you can rely on.  Ready for action - Shoot up to 11fps with real time tracking.  Creative video - Highly detailed 4K video with hybrid autofocus.  Tilting touchscreen - The large touchscreen can be flipped vertically for easy selfies or low angle shooting.  Expand your vision - With well over 200 different E-Mount lenses available, there's a lens for every occasion.  Upgrading? Check our offer for your old gear0% Finance

The Enthusiasts Full Frame Body - Suitable for both photo and video applications.  Revolutionary Eye AF - Fast and effective eye detection and tracking.  Incredible High-Resolution 4K HDR - Features 2.4-times higher oversampling for exceptionally true-to-life 4K movies.  Gorgeous Low-Light Imagery - Area specific Noise Reduction.  Touch Focus and Touch Pad - Simply tap on the rear screen to locate the focus.  Upgrading? Check our offer for your old gear0% Finance

Super-35, super-quality - The super-35 imaging sensor provides outstanding colours and detail.  S-Log3 - The FX30 can shoot S-Log3 for an expansive 14+ stops of latitude, providing true cinematic image quality during post-production.  4K Slow motion - Create smooth video whilst shooting 4K at 120p.  Stabilisation - New and improved IBIS reduce wobble and vibrations when shooting handheld.  Dual Base ISO - Extends dynamic range and reduces the level of noise that is produced in low-light.  Upgrading? Check our offer for your old gear0% Finance

Ideal for video enthusiasts -Pro-standard weatherproof magnesium-alloy construction.  Real-time Tracking - Enhanced subject recognition track subject.  Super steady - 5 Axis In Body Image Stabilisation.  Enhanced Real-time Eye AF - Supports portrait shooting.  High speed continuous shooting with AF/AE tracking - shooting at up to 11fps.  Upgrading? Check our offer for your old gear0% Finance

Compact and lightweight 61 MP camera - Full frame high resolution performance in a compact body.  Offers much higher sensitivity and a wider dynamic range - Ideal for High resolution art based photography thanks to its back illuminated Exmor R 61 MP sensor and BionZ XR Processor.  AI based subject recognition system for real-time autofocussingThis powerful processing unit has 693 phase detection points covering 79% of the frame.  Lends nicely to cinematic 4K movie recording - Access 4K 60P recording with full pixel readout, 4K 30P 6.2K oversampling in super-35 format.  intuitive interface - In addition to the touch shutter, focus, and tracking, you can also operate the menu using touch.  Crop the image in body - Options for full frame and APS-C-sized formats.  Upgrading? Check our offer for your old gear

Compact and lightweight 61 MP camera - Full frame high resolution performance in a compact body.  Offers much higher sensitivity and a wider dynamic range - Ideal for High resolution art based photography thanks to its back illuminated Exmor R 61 MP sensor and BionZ XR Processor.  AI based subject recognition system for real-time autofocussingThis powerful processing unit has 693 phase detection points covering 79% of the frame.  Lends nicely to cinematic 4K movie recording - Access 4K 60P recording with full pixel readout, 4K 30P 6.2K oversampling in super-35 format.  intuitive interface - In addition to the touch shutter, focus, and tracking, you can also operate the menu using touch.  Crop the image in body - Options for full frame and APS-C-sized formats.  Upgrading? Check our offer for your old gear

33mp full-frame Exmor R back-illuminated sensor - Bionz XR processor.  Real-time Tracking and Eye AF technology - human/animal/bird at 10 frames per second.  4K 60p Video with full pixel readout and no binning for the best quality - Livestreaming at up to 4K 15p or Full HD 60p.  5 axis In-Body Image Stabilisation (IBIS).  3inch vari-angle touchscreen monitor.  Upgrading? Check our offer for your old gear0% Finance

Small and mighty - The A7C packs a punch with its 24mp full-frame sensor in a small pocketable body .  Incredible AF - The A7c features an impressive AF system, capable of tracking subjects reliably.  Speed - It can also capture action at 10 fps all with continuous autofocus.  Great at night - The 24mp full-frame sensor provides incredibly clean results even at high ISO's.  Ibis - Keep your shots steady thanks to the 5 Axis In-body image stabilisation.  Upgrading? Check our offer for your old gear0% Finance

Full-Frame - The ZV-E1 packs a large full-frame sensor, providing the best image quality.  Powered by A.I. - With a built-in AI chip, this vlogging camera is capable of advanced autofocus features detecting human eyes, pets, and objects, as well as auto-framing and framing stabilisation.  Vlogging made easy - 4K video, a bokeh switch for background blur and product showcase mode are just some of the amazing video tools on offer.  Class leading - The 12mp BSI CMOS sensor provides best in class low-light performance.  Wide dynamic range - 15 stops of dynamic range provides incredible detail.  EXPAND YOUR CONTENT CREATION - Part of Sony's extensive system, enjoy different angles of view with 70+ full-frame lenses available and capture sound like never before with our ECM digital microphones.  Upgrading? Check our offer for your old gear